Kanema ndi mtundu womwe umatulutsa kudalira kwambiri pakati pa makasitomala kapena ogwiritsa ntchito ndipo pali pafupifupi 40% kutembenuka kwina chifukwa cha iwo malinga ndi malipoti. Kutengera gawo lomwe mumagwirako ntchito, zidzakhala zosavuta komanso zosavuta kupanga makanema ang'onoang'ono owonetsa za zinthuzo. Ngati, pazifukwa zilizonse, simungaphatikizepo makanema azogulitsa zilizonse, tikukulimbikitsani kuti muphatikize kanema wosamvetseka pa tsamba lanu, kuti mulimbitse chithunzi chanu komanso kudalirika kwa makasitomala.
Ndipo ndi omwe akupikisana nawo mu e-commerce, kulowa mu kanema tsopano mwina sikungakhale lingaliro loyipa. Malinga ndi kafukufuku wa Brightcove, 46% ya ogula adawulula kuti adagula chinthu powonera kanema.
Mukufuna malingaliro oti mugwiritse ntchito kanema kukulitsa bizinesi yanu ya ecommerce? Munkhaniyi, ndigawana njira 11 zopangira makampani a eCommerce kuti azigulitsa malonda awo ndi makanema. Tiyeni tiyambepo.
Zotsatira
Kutseka kwa malonda
Njira imodzi yosavuta yowonjezera malonda ndikugwiritsa ntchito kanema pazowonetsa kapena kuwonetsa zinthu bwino. Mavidiyo omwe akuwonetsa zinthu kuchokera kuma mbali angapo ndi pafupi-pafupi amatha kupatsa anthu kumvetsetsa pazomwe akugula, zomwe zitha kukulitsa kutembenuka kwamalonda.
Malinga ndi kafukufuku yemwe Wyzowl adachita, 80% ya anthu adati makanema azogulitsa amawapatsa chidaliro chachikulu akagula malonda pa intaneti. Kanemayo amapatsa makasitomala kumvetsetsa bwino momwe mpheteyo imawonekera, kuwonetsa kuchokera mbali zosiyanasiyana ndikupereka mawonekedwe oyandikira. Kuthetheka kumawonjezeranso ku kukongola kwa chinthucho ndipo mwina kumawonjezera mwayi kuti wina adzaigule.
Onetsani momwe mungagwiritsire ntchito malonda
Zina mwazinthu ndizopangika ndipo zikuwonetsa anthu momwe angazigwiritsire ntchito zitha kuthandiza anthu kumvetsetsa kufunika kwa chinthucho.
Kanemayo amayamba ndikuwonetsa momwe chinthucho chikuwonekera m'mapangidwe ake apachiyambi ndi zomwe zikuphatikizidwa. Kenako amawonetsa owonera momwe zimakhalira mwachangu komanso zosavuta kusonkhanitsira, kuphika mmenemo, komanso momwe mungasinthiremo mukamaliza. Kanemayo akuwonetsanso kuti malonda ake ndiosavuta kuyeretsa komanso kunyamula.
Izi zitha kukhala zovuta kuwonetsa pogwiritsa ntchito zithunzi zokhazokha komanso zolemba. Koma kanema yayifupi imalola makasitomala kuti azimvetsetsa mwachangu komanso moyenera zomwe malonda amachita komanso momwe angagwiritsire ntchito.
Nenani nkhani yomwe imadzutsa kutengeka
Kulankhula bwino komanso kupanga makanema kumatha kudzutsa malingaliro mwa anthu, ndipo anthu nthawi zambiri amagawana zomwe ali nazo. Ikhozanso kukhala njira yabwino yopangira chithunzi champhamvu chamtundu.
M'malo mwake, kafukufuku wa Google adawonetsa kuti azimayi azaka zapakati pa 18 mpaka 34 anali ndi mwayi wambiri woganiza bwino za mtundu womwe umawonetsa zotsatsa zamphamvu. Amakhalanso ndi mwayi wokwanira 80% wokonda, kuyankhapo, ndi kugawana nawo malonda atawawona.
Pantene adakhazikitsa kampeni yotchedwa Chrysalis yomwe inali ndi msungwana wogontha yemwe amalota kusewera vayolini. Atazunzidwa komanso kunyozedwa ndi mnzake, adatsala pang'ono kusiya maloto ake. Koma kenako amakhala bwenzi la busker waluso yemwe ndi wogontha ndipo amamulimbikitsa kupitiliza kusewera. Mtsikanayo akukumana ndi zovuta panjira, koma amakhalabe wolimbikira. Kumenya zovuta ndi kupambana pamapeto pake, kudabwitsa aliyense, kuphatikiza munthu yemwe adamutsimikizira kuti ataya mtima.
Mavidiyo Osangalatsa
Anthu amakonda kusangalatsidwa, chifukwa chake kugwiritsa ntchito zosangalatsa kumatha kuloleza makanema apa ecommerce kuti agawidwe ndipo nthawi zina amafalikira.
Chimodzi mwazitsanzo zodziwika bwino zogwiritsa ntchito zosangalatsa kuti zikule chizindikiro ndi makanema oti "Will It Blendtec". Mu 2005, Blendtec anali ndi chinthu chabwino koma kuzindikira kofooka. Mtsogoleri wamkulu wa Blendtec ndi gulu lofufuzira adayesa chosakanizira chawo posakaniza matabwa amitengo kuti ayese kulimba kwa malonda awo. A George Wright, wamkulu wotsatsa ku Blendtec, adabwera ndi lingaliro lojambula vidiyoyo ndikuchita makanema pa intaneti.
Ndi ndalama zokwana $ 100 zokha, Blendtec adatumiza makanema azosakaniza zosakanikirana monga munda, ma marble, ndi nkhuku zowola pa YouTube. Mavidiyowa adapanga zowonera zoposa 6 miliyoni m'masiku 5 okha. Kampeni ya Blendtec inali njira yatsopano yosonyezera mphamvu yazogulitsa zawo ndikusangalatsa aliyense amene amaonera makanema awo.
Blendtec adapitilizabe kupanga makanemawa ndipo mu 2006 malonda awo adakwera ndi 700%, zomwe zidabweretsa ndalama za kampaniyo pafupifupi $ 40 miliyoni pachaka.
Kupanga kanema wosangalatsa kumafuna luso, koma ikhoza kukhala njira yabwino yolimbikitsira kuzindikira kwanu ndipo pamapeto pake kumabweretsa malonda ambiri.
Uthenga wa CEO
Kukhala ndi CEO kapena wamkulu wopanga kanema kungakhale njira yabwino yosinthira mtundu ndikupanga kulumikizana kwakukulu ndi anthu ammudzi. Makanema okhala ndi oyang'anira amatha kulimbikitsa kukhulupirirana komanso kuyanjana ndi omvera ndikudziwana ndi anthu omwe anali kumbuyo kwa kampaniyo.
M'malo mwake, kuwunika kwa Ace Metrix kunawonetsa kuti zotsatsa zomwe zimakhala ndi CEO wa kampani zimachita bwino kuposa zomwe sizimawerengeka.
Kanemayo anali njira yabwino yodziwitsira za malonda ndikulola anthu kuti akomane ndi CEO. Amawonetsedwa ngati kulumikizana koona kwa Rasipiberi m'malo mongogulitsa.
Ben Brode adagwirira ntchito Blizzard Entertainment ndipo anali wopanga wamkulu wa Hearthstone, m'modzi mwamasewera odziwika kwambiri pamakadi apaintaneti. Kuphatikiza pakugwira ntchito yopanga masewerawa, adatenganso gawo lalikulu pakutsatsa masewerawa powonekera m'makanema kuti atulutsidwe kumene.
Kumbukirani kuti sizotsatsa zonse ndi CEO pa izo sizinachite bwino. Zina mwa mafungulo oti alengeze bwino a CEO ndi awa:
Anthu akuyenera kumva kuti CEO ndi wowona komanso wowona.
Mtsogoleri wamkulu akuyenera kudzipereka ku njirayi yayitali. Pulogalamu yotsatsa mosalekeza imachita bwino kuposa kutsatsa kamodzi.
Mtsogoleri wamkulu akuyenera kukhala wolankhulana bwino komanso wachikoka. Osati ma CEO onse omwe ali ndi mawonekedwe oyenera kuchitira omvera kudzera pa kanema.
Kutsatsa makanema othandizira
Kutsatsa makanema kukamakhala kopikisana, kupanga makanema olumikizirana akhoza kukhala njira yabwino yoonekera. Malinga ndi kafukufuku wamagulu a atolankhani a Magma, kutsatsa makanema pazokambirana kudapangitsa kuti 47% iwonjezeke pochita malonda motsutsana ndi zotsatsa zosagwirizana ndikuwonjezeranso kugula mpaka 9.
Kutsatsa makanema ogwiritsa ntchito ndiwatsopano kwambiri, mwina mwina simunawonepo ambiri kuno. Koma makampani ambiri akazindikira kuti akuchita bwino, akuyenera kupitiliza kutchuka.
Nazi zitsanzo za zotsatsa makanema othandizira ...
Twitch ndi nsanja yotchuka ya opanga masewera omwe akufuna kutsitsa masewera apakanema, ndipo njira imodzi yomwe amapangira ndalama ndikuloleza owonera kugula "ma bits" kuti athe kusangalala ndi gulu lawo lokonda Esports. Komabe, amalolanso owonera kuti azipeza "ma bits" kwaulere powonera makanema ochezera.
Thandizo la Fuluwenza
Amabizinesi amatha kuchita nawo zothandizila kudzera pa kanema kuti akwaniritse omvera apadera. Popeza otsogolera apanga kale kudalilika ndi kudalira otsatira awo, kuthandizana ndi omwe atsogolera kungakhale njira yachangu komanso yothandiza kufikira makasitomala omwe angathe kukhala nawo.
Onjezani makanema patsamba lazogulitsa
Mukamapanga masamba azogulitsa patsamba lanu la e-commerce, chonde onjezani kanema pazogulitsa. Malinga ndi kafukufuku wa Animoto, chida chogwiritsa ntchito makanema ojambula pamanja, ogula pa intaneti amakhala ndi mwayi wowonera kanema pazogulitsa kuposa kuwerenga mawu.
Kulongosola kwamalemba kumatha kuphatikizidwa pamasamba azogulitsa, koma kufotokozera kanema kuyeneranso kuwonjezedwa. Ngati wogula sakufuna kuwerenga malongosoledwewo, atha kusankha kuwonera kanemayo. Powonjezera mafotokozedwe amakanema patsamba lanu lazogulitsa, mudzakwanitsa kutembenuka kwambiri pazogulitsa zanu.
Gawani makanema ofotokozera zamalonda pa YouTube. Kupanga makanema ofotokozera zamalonda ndikugawana nawo pa YouTube ndi njira yothandiza kwambiri yolimbikitsira kutsatsa kwanu pa ecommerce.
Makanema ofotokozera zamalonda ndi gawo lamavidiyo ogulitsa malonda omwe, amafotokoza momwe malonda amagwirira ntchito. Amatha kukhala amoyo kapena amoyo, koma cholinga chawo chachikulu ndikuphunzitsa owonera momwe zinthu zilili mkati.
Wogula akamva za chimodzi mwazinthu zomwe zili patsamba lanu la e-commerce koma sakukhulupirira kwathunthu kuti ndalamazo ndiyofunika, atha kufunafuna kanema wofotokozera pa intaneti.
Ngakhale makanema ofotokozera zamakanema atha kugawidwa pamapulatifomu osiyanasiyana, YouTube nthawi zambiri imapereka zotsatira zabwino kwambiri. Mukagawana makanema ofotokozera zamakanema pa YouTube, sadzawoneka pa YouTube kokha, komanso muzotsatira zakusaka ndi Google ndi Bing. Ogwiritsa ntchito amatha kusaka makanema ofotokozera zamagetsi pogwiritsa ntchito makina aliwonse ofufuzirawa.
Ndipo, kuwunikiranso mphamvu ya YouTube, aliyense amadziwa kuti Google ndiye injini yosakira yotchuka kwambiri, koma chomwe chimanyalanyazidwa ndikuti injini yachiwiri yayikulu kwambiri padziko lonse lapansi yofufuza ndi YouTube.
Kudziwa izi, sizosadabwitsa kuti Google idagula YouTube isanakhale yopindulitsa; Komabe, zimandidabwitsabe kuti pali amalonda ambiri ogulitsa ecommerce omwe ndidakumana nawo ku 2019 omwe sakugwiritsa ntchito mwayiwu kuti apeze phindu m'sitolo yawo yapaintaneti.
Phatikizanipo maumboni amakanema patsamba lanu
Muthanso kugwiritsa ntchito maumboni amakanema kutsatsa malonda anu patsamba lanu lazamalonda. Ogula akawona makasitomala am'mbuyomu akukambirana za zomwe achita ndi sitolo yanu yapaintaneti mu kanema waumboni, amakhala olimba mtima pochita bizinesi yanu ndikugula malonda anu.
Maumboni amapangidwa ndi makasitomala am'mbuyomu, chifukwa chake amapereka malingaliro osakondera patsamba lanu la ecommerce, kutanthauza kuti ogula amakonda kuwakhulupirira kuposa zotsatsa kapena mauthenga ena otsatsa. Ndipo maumboni amakanema ndi othandiza kwambiri kuposa mameseji chifukwa amawonetsa kasitomala wam'mbuyomu akulankhula zakomwe adakumana nazo.
Umboni umathandizira kutembenuka patsamba lanu chifukwa amagwera mgulu lazinthu zamaganizidwe otchedwa social proof. Ndipo, malinga ndi a Robert Cialdini, m'buku lake la Influence, umboni wamagulu ndi chida chothandizira.
Mukapeza umboni wamavidiyo, onjezerani patsamba lanu la ecommerce. Ngati uwu ndi umboni wapa vidiyo wonena za malo ogulitsira pa intaneti, chonde onjezani patsamba lanu. Ngati ndi umboni wapa vidiyo wonena za chinthu china, chonde onjezani patsamba lazogulitsa.
Ikani makanema otsatsira malonda mwachindunji ku Facebook
Mukamagawana makanema otsatsira patsamba la Facebook patsamba lanu la e-commerce, onetsetsani kuti mwayika nawo mwachindunji pa netiweki.
Facebook imalola ogwiritsa ntchito kugawana makanema m'njira ziwiri: kuziphatikiza kapena kuzikweza mwachindunji.
Mukayika kanema pa Facebook, mumangolumikiza ndi ulalo pomwe umasungidwa, monga YouTube kapena Vimeo.
Ogwiritsa ntchito amatha kuwona makanema anu otsatsa pa Facebook mosasamala momwe mumagawana nawo.
Komabe, mwa njira ziwirizi zothandizidwa, mudzakopa malingaliro ambiri potumiza makanema anu otsatsira mwachindunji pa Facebook.
Malo ochezera a pa intaneti amakonda makanema azikhalidwe zamavidiyo ophatikizidwa, chifukwa chake kutsitsa makanema ku Facebook nthawi zambiri kumabweretsa malingaliro ambiri.
Makanema achilengedwe azikhala okwera kwambiri mumauthenga a otsatira anu, zomwe zikutanthauza kuti ogwiritsa ntchito ambiri aziziwona ndikuziwona.
Sakani makanema mumaimelo
Mukamagwiritsa ntchito imelo polumikizana ndi omvera anu pa intaneti, lingaliraninso makanema oyenera mumaimelo anu.
Kafukufuku akuwonetsa kuti maimelo omwe ali ndi mawu oti "kanema" omwe awonjezedwa pamutuwu ndi omwe ali ndi mwayi wokwanira 19% kutsegulidwa kuposa maimelo ena.
Anthu ambiri amakonda kuwonera makanema kuti awerenge mawuwo, kotero kuwonjezera liwu limodzi pamndandanda wamaimelo anu kumatha kukulitsa mitengo yanu yotseguka. Zachidziwikire, muyenera kungogwiritsa ntchito "kanema" pamndandanda wa imelo ngati imelo ili ndi kanema weniweni.
Sungani ndalama zotsatsa makanema olipidwa
Kupatula pakupanga ndi kukonza ndalama, simuyenera kuwononga ndalama zambiri kutsatsa malonda anu pa intaneti pogwiritsa ntchito kanema. Kutsatsa makanema ndi njira yotsika mtengo komanso yoyesera nthawi yayitali yotsatsa malo ogulitsira pa intaneti. Zomwe mukufunikira kuti muyambe ndi foni yanu yam'manja m'thumba lanu komanso intaneti. Ndizinenedwa kuti, mutha kuwonjezera mphamvu yogulitsa makanema pogula zotsatsa zamavidiyo olipidwa.
Kuti muyambe kutsatsa makanema olipidwa, pangani akaunti ya Google Ads ndikukhazikitsa kampeni yatsopano yakanema. Makampeni azamavidiyo amakhala ndi zotsatsa makanema, zomwe mumapanga ndikutsitsa ku Zotsatsa za Google, zomwe zimasewera pa YouTube komanso masamba ena pa Google Display Network. Ngakhale mitengo imasiyanasiyana, mutha kuyembekezera kulipira mozungulira masenti 10-20 pamawonedwe.
Ngati mukuchitabe manyazi kuyamba ndi kutsatsa makanema, mutha kusaka pa YouTube kapena kwina kulikonse kuti muphunzire; Koma, mukafuna thandizo la akatswiri ndikuthamangira mwachangu, njira yabwino yomwe ndapeza ndi yomwe idapangidwa ndi AdSkills, amatchedwa BulletProof Youtube Ads.
Makanema azinthu zogulitsa
Simungayembekezere kuti ogula apeze tsamba lanu lazamalonda pokhapokha mutalimbikitsa. Kutsatsa makanema ndi njira yotsimikizika yotsatsira yomwe ingakope ogula ambiri kusitolo yanu yapaintaneti pomwe ikuthandizani kuti mukwaniritse mitengo yotembenuka kwambiri.
Ingokumbukirani kuti mupange makanema apamwamba ndikulingalira omvera anu patsamba lanu la ecommerce. Ndipo musaiwale kukulitsa kutsata kwanu kwa ecommerce ndikutumiza komwe kumatsimikizika kuti kukweza voliyumu makanema anu akayamba kukopa.
Khalani oyamba kuyankha