Analytics, CRM ndi Big Data

El crms, pachidule chake mu Chingerezi (Customer Relationship Management, kapena kasamalidwe ka ubale ndi makasitomala) ndi njira yogulitsa lolunjika pa kukwaniritsa zosowa za makasitomala. Pachifukwa ichi, kusanthula ya deta yopezeka kuzinthu zosiyanasiyana. Apa ndipomwe deta imaperekedwa ndi Big Data ndipo kusanthula kwawo kumayamba. Voliyumu ya deta zomwe zitha kupezeka kwa makasitomala ndipo ogwiritsa ntchito ya webusaitiyi kudzera mu kugula, ake kuyenda ndipo zomwe amasiya ndi zochita zawo zimapereka mwayi wambiri wokhazikika womwe ungangogwiritsidwa ntchito posanthula tsatanetsatane ndikukhazikitsa njira zogwirizana ndi zotsatira. M'chigawo chino tikambirana zaposachedwa nkhani ndi kulingalira, CRM y Big Data kuti muwone momwe amasinthira ndikuwunika zochitika zomwe zikukhazikitsidwa mdziko la malonda ogulitsa.

 

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