Ngokombiko wePwC mayelana nokulindelwe kanye nemikhuba yokusetshenziswa kwe-online shopper, cishe ama-50% we bethenga nge-inthanethi Kwatholakala Ngokuxhumana nabantu ngo-2013. Ngaphezu kwalokho, ama-43% alabo okuxoxwe nabo bathi bathenga amaphilisi ngo-2013 no-41% kudlule Smartphones
Imiphumela etholwe ocwaningweni olwenziwe yi-PwC ikhombisa ukuthi, ngokusobala, Internet futhi ubuchwepheshe obusha buye banda ithonya lomthengi. Lokhu kufanele kwenze ama-brand acabange ukuthi kufanele acabangele okulindelwe kanye nemikhuba emisha ye umthengi wedijithali kuzoba nomthelela obalulekile ezinkampanini ezikulo mkhakha eminyakeni ezayo.
Umbiko Ngakumodeli ye- "Total Retail", elungiselelwe yi-PwC, ihlaziya okulindelwe kanye nemikhuba yokusetshenziswa kwe-shopper online kanye nemithelela ezinkampanini ezisatshalaliswa kanye nabathengi eminyakeni ezayo.Ukulungiselela lo mbiko, izingxoxo eziyi-15.000 zenziwa nabathengi bedijithali abavela emhlabeni wonke.
Ngokwalo mbiko, cishe ama-50% we abathengi abaku-inthanethi ithengiwe amanethiwekhi omphakathi ngonyaka odlule ka-2013. Isiphetho esibalulekile sisuselwa eziphethweni ezithathwe emininingwaneni etholakele, nokuthi lIzinkampani zokusabalalisa kufanele zihambise imodeli ebizwa Inani Lokuthengisa ukuthi uqinisekisa i- inzuzo emazingeni amane: ukwakheka kwenhlangano, ulwazi lwamakhasimende, ukuthengwa kwempahla nobuchwepheshe.
Umthengi omusha online
Esinye isiphetho esibalulekile esisuselwe kudatha etholakele ukuthi umthengi omusha ubheka i- ukuzethemba njengesici sokwehluka, kubaluleke kakhulu kunentengo nokutholakala komkhiqizo. Lokhu kuguqulela ekuziphatheni okuya ngokuya "kokukhetha" maqondana nemikhiqizo futhi sesha ama-agumenti akhiqiza inani elisha: kusuka esimweni esihle esitolo, indawo kanye abasebenzi (Ama-81% alabo abahloliwe), kumasu wokumaketha ahlukile futhi akhangayo (ama-64%) noma umsebenzi wohlobo lomkhiqizo kumanethiwekhi omphakathi (50%).
Enye imfuneko ebalulekile kubathengi be-inthanethi ukuthola i- umnikelo owenziwe waba ngowakho kepha hhayi okuhlaselayo, kufaka phakathi okuhlangenwe nakho okwenziwe ngokwentando yakho. Abathengi bayakwazisa ukuthi imikhiqizo yabo abayithandayo yazi ukuthanda kwabo futhi bavuze ukwethembeka kwabo. Ngakho-ke, ngokwesibonelo, ama-71% alabo okuxoxwe nabo bathenga ezitolo zabo abazithandayo ngo-2013 ukuthola amaphuzu okuthembeka kanye / noma izipho kwathi abangu-21% bangena kumaphrofayili omkhiqizo womphakathi ngezizathu zokuphromotha.
Ngakolunye uhlangothi, isipiliyoni sokuthenga semishini eminingi, ikakhulukazi ngokusebenzisa sama-martphone, azokhula ngokwengeziwe eminyakeni ezayo. U-41% no-43%, ngokulandelana, kulabo okuxoxwe nabo bathi bathenga ngo-2013 ngama-smartphones namaphilisi. Lezi zibalo zidinga ubuchwepheshe beshesha, obulungiselelwe obunikeza ulwazi olufanayo lokuthenga ngamadivayisi amaningi (i-PC, ithebhulethi noma iselula).
Esinye isici esibalulekile somthengi we-inthanethi ukuthi sinjalo ixhunywe unomphela futhi kuzodinga ukutholakala okungu-24/7 nobungcweti obedlula i-a isitolo esiku-inthanethi sisebenza ngaso sonke isikhathi. Lokho wukuthi, uzolindela ukuthi umkhiqizo uzimisele ukusebenzisana naye kuwo wonke amazinga (ezinkundleni zokuxhumana,ukuthumela i-imeyili, ifoni ...) futhi ngaso sonke isikhathi.
Izinkampani kufanele zisabele kanjani
Ubhekene nalesi simo, lo mbiko uhlaziya okufanele kwenziwe izinkampani kulo mkhakha phendula izimfuno ezintsha wabathengi bakho. Ngokuya ngocwaningo, kufanele kwenziwe inqubekela phambili maqondana nemodeli ebizwa Ukuthengisa okuphelele, ezibavumelayo qinisekisa inzuzo yakho kuwo wonke amazinga enkampani.
Ngale ndlela, izinkampani nezinkampani kufanele zithathe izinyathelo ezithile, phakathi kwazo okunconywayo okulandelayo:
# 1 - Lungisa isakhiwo senhlangano, ugxile kumthengi
Ukuze sikwazi ukuzivumelanisa nezidingo zomthengi omusha online, isakhiwo kufanele siyeke ukugxila kakhulu esiteshini bese sigxila ekugxileni kumthengi uqobo.
Ngokuya ngohlelo lwakamuva lwePwC Global CEO Survey, ama-53% ama-CEO emkhakheni wokusatshalaliswa ahlela ukwenza ushintsho enhlanganweni ezinyangeni ezizayo ukuze agxile kakhulu kumakhasimende. Lokhu kudinga ukwenza izinguquko phakathi kwabaphathi abaphezulu futhi kufakwe nezindima ezinjengoMphathi Omkhulu Wamakhasimende onolwazi ekuphathweni kwamakhasimende, akwazi ukufaka "uchungechunge lwezidingo", ngokusebenzisa amasu wokumaketha, imithombo yezokuxhumana noma insizakalo yamakhasimende.
# 2 - Sebenzisa lonke ulwazi lomthengi olutholakalayo ukulungiselela umuzwa owenziwe waba ngewakho
Ukusetshenziswa kwe-Big Data kwenza kube nokwenzeka ukuqoqa imininingwane mayelana nabathengi futhi bayisebenzisele ukumisa lokho okuhlangenwe nakho komuntu siqu.
Yize ubumfihlo buhlala buyinto ekhathaza kakhulu ku-inthanethi, abathengi bayakwazisa ukuthi abathengisi babo ababathandayo bazi ukuthanda kwabo futhi bavuze ukuthembeka kwabo. Ukhiye uzobe uthola ibhalansi phakathi kokusebenzisa i-Big Data ukuletha okuhlangenwe nakho okwenzelwe wena ngenkathi uhlonipha ubumfihlo bedatha yabathengi.
# 3 - Lungiselela ukuthengiselana
Ukwenza kahle koxhumano lokuhlinzekelwa kufanele kwenziwe hhayi kakhulu kusuka ezindlekweni, kepha kusuka ekubonakaleni, ukunikela ngesikhathi sangempela lokho abathengi abakufunayo, bakufunaphi futhi nini.
# 4 - Qasha tubuchwepheshe obusebenzayo nobusha bokuxhumana nabathengi
Kubalulekile ukusebenzisa ubuchwepheshe obusha futhi kwanele kusebenza kahle ukuze kuvunyelwe ukuqoqa imininingwane eminingi kubathengi, ukusebenzisana nabo ngaphandle “kwezindonga” zesitolo nokubanikeza ulwazi lwamakhasimende olungaguquki kuzo zonke iziteshi. Lokhu kudinga ubuchwepheshe bokuqonda hhayi njengezindleko, kodwa njengento ebalulekile kumasu wenani.