EBay wethule iziphetho ze Ithuba le-Omnichannel, isifundo esithunyelwe Deloitte ngomphumela we eCommerce mayelana ukuhweba kwendabuko. Ngokuya ngeziphetho zalo mbiko, ukwamukelwa kwe- isu le-omnichannel ngenye ingxenye Retailers eYurophu ungenza khulisa inzuzo ezitolo nemikhiqizo.
Lo mbiko, ngokwe-eBay, ungowokuqalaocwaningweni lwezomnotho ngomphumela we-eCommerce kwezohwebo zendabuko kanye nezinzuzo ezingatholwa ngokusebenzisa isu le-omnichannel yokuthengisa.
Ngamazwi ka Alexander von Schirmeister, Iphini Likamongameli we-eBay EMEA:
Ucwaningo lukhombisa ukuthi ubukhona babathengisi nabathengisi ku-eBay kungasiza ekukhuliseni ukuthengiswa kwezitolo njengoba izitolo zithola ukuqashelwa okukhulu komkhiqizo. Isekelwa ubuchwepheshe nezinsizakalo ezivela ku-eBay Inc, esebenzisana nemikhiqizo nabathengisi ukubenza bakwazi ukuncintisana ezingeni lokudlala elilinganayo, ubukhulu abuseyona isithiyo kunoma yimuphi umthengisi ofuna ukusebenzisa amandla amasu we-omnichannel.
Sula izibonelo ze-omnichannel ne-eBay ukuxhaswa kweselula okuthengiswa okuhlinzekwa yi-App yethu, eyamukelwa kabanzi eSpain, iqoqo elithi 'Chofoza & Qoqa', elivele litholakala e-United Kingdom, noma ukukhokha okusesitolo nge-PayPal, okusetshenziswe kulezi zikhathi eJalimane.
Mayelana namasu omnichannel
I-ECommerce iguqukile imikhuba yokusebenzisa, ngoba banikela nge- isipiliyoni sokuthenga kuguquguquka kalula. Ngalo mqondo, isu le-omnichannel ikuvumela ukuthi uthenge imikhiqizo abathengi abangayitholi ezitolo zakho eziseduze.
El omnichannel channel commerce cqhubeka nokwenza okusha amathuba ukwandisa ukuthengisa ngokushesha ngalezi ziteshi ezifana neselula, ngaphezu kokusinika ithuba lokuthi bamba izimakethe ezintsha.
Bika iziphetho
Zombiko Ithuba le-Omnichannel okwethulwe yi-eBay, kungafinyelelwa eziphethweni ezine:
# 1 - Ukuthengisa okuku-inthanethi kugcwalisa okwenziwe esitolo sangempela
Abathengi baya ngokuya basebenzisa inhlanganisela yeziteshi eziningi kuyo yonke inqubo yokuthenga. Lokhu sikubiza ngokuthi i-omnichannel noma i-omnichannel.
Una isu le-omnichannel Siqukethe abathengisi abasebenzisa zonke iziteshi abanazo ukufinyelela kubathengi bobabili abavela ezindaweni zabo zomzimba, nangezitolo eziku-inthanethi, izinhlelo zokusebenza zeselula, izinhlelo zamavawusha esaphulelo (amakhuphoni), amapulatifomu we-e-commerce avela eceleni (izindawo zokuthengisa), ukuxhumana nabantu , njll.
# 2 - I-Omnichannel commerce ikhuthaza ukuthengiswa kwemingcele
Enye ye izinzuzo wezohwebo omnichannel ukuthi ikhuthaza ukuthengiswa ngaphesheya kwemingcele yezwe lakubo.
Ngokuya ngocwaningo lweDeloitte, ingxenye yesithathu yabathengi be-inthanethi baseSpain bake bathenga imingcele ngesikhathi esithile.
Lesi sibalo besilokhu sinyuka cishe ngama-20% unyaka ngamunye kusukela ngo-2008 kanti kulindeleke ukuthi siqhubeke sikhule eminyakeni emine ezayo.
# 3 - Isu le-omnichannel liyisihluthulelo sokufinyelela kufayela le- abathengi abakhulu
I-Los abathengi abakhulu kunamathuba aphindwe kabili sebenzisa iselula njengengxenye yenqubo yabo yokuthenga, futhi amathuba angama-30% okwenza ucwaningo lwabo kwi-Intanethi ngaphambi kokuvakashela isitolo somzimba.
I-Los abathengi abakhulu baphenya ukuthola ukuthi isiphi isiteshi esinikeza isiphakamiso esilungile, kucatshangelwa okuguqukayo okuhlukahlukene, okufana nokusungula okutholakalayo, intengo, njll. Isu le-omnichannel liyisihluthulelo sokuheha le phrofayili yomthengi.
# 4 - Ukuthengisa ngemakethe njenge-eBay kwandisa ithrafikhi yesitolo esingokoqobo
Ngokombiko owethulwe yi-eBay, abathengisi abavula isitolo ku-eBay bakhuphula ukuthengiswa ezitolo zabo ngokomzimba ngo-1,2%.
Umehluko phakathi kwezimakethe
Ngokuya ngocwaningo, isisindo nokwakheka kokuthengiswa kwe-inthanethi kuyehluka phakathi kwamazwe aseYurophu. Ngakho-ke, ngenkathi iJalimane, i-United Kingdom kanye neFrance sebemukele ukuthengiswa kwe-omnichannel ngokushesha, e-Italy naseSpain lawa masu aqala ukusetshenziswa kancane. Kodwa-ke, ukuthandwa kokuthengwa kwemingcele eSpain kuvelele uma kuqhathaniswa namanye amazwe.
Imininingwane engaphezulu - Izinselelo zamabhizinisi amancane ku-eCommerce
Okulandiwe - Ithuba le-Omnichannel
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