Intengo, ukusebenziseka kalula nokonga isikhathi kuzoshayela i-eCommerce eSpain ngo-2014

Ngokusho kwe- Ucwaningo Lonyaka ku-B2C Electronic Commerce 2012 (Uhlelo luka-2013)  okusanda kwethulwa yi I-National Observatory yezokuxhumana ngocingo kanye ne-IS (ONTSI), i eCommerce ibhekene nokufika kuka-2014 ngokulindelwe okungcono kwezomnotho nokukhula eSpain. Ngokwalolu cwaningo, shopper inthanethi iningi kakhulu, inolwazi oluningi, ithenga imikhiqizo eminingi futhi ivulekele amafomu neziphakamiso ezintsha.

Ngokusho kwesifundo esenhla, I-B2C e-commerce eSpain Ngo-2012 ithole ukwanda ngo-13,4% uma kuqhathaniswa nonyaka owedlule, okukhombisa ukwenyuka okuphelele kwama-euro ayizigidi eziyi-12.383. Kulo nyaka, inani labathengi be-inthanethi lisuke kwizigidi eziyi-13,2 laya ezigidini eziyi-15,2. Ngendlela efanayo, inani labasebenzisi be-Intanethi liqhubeke nokukhula, lifinyelela kwisibalo sezigidi ezingama-27,2, ezimele i-69,9% yabantu baseSpain. Ngaphezu kwalokho, isilinganiso semali esetshenzisiwe kumthengi ngamunye we-Intanethi simi ku- € 816.

 Iphrofayili yomthengi eku-inthanethi izokwenza kanjani ngo-2014: Okhiye

Ukubheka le datha ne-new izindlela zokuthenga wabathengi baseSpain, i-University Center for Technology and Digital Art u-tad isungule izinkinobho eziyi-10 zokuqonda ukuthi yini i- Iphrofayili ye-online shopper ngo-2014:

1. Ngubani ozothenga ku-inthanethi? Iphrofayili yomthengi eku-inthanethi izoba eminyakeni yobudala evuthiwe ye- phakathi kweminyaka engama-25 kuya kwengama-49, ngezifundo zesekondari noma zaseyunivesithi, ezingeni lezomnotho eliphakathi naphezulu naphakathi, abasebenzi besikhathi esigcwele abakhuthele kanye nezakhamizi ezisezindaweni zasemadolobheni ezinabantu abangaphezu kwe-100.000.
2. Bazothenga kuphi? Ngokuya ngocwaningo lwe-ONTSI, ekhaya Akungabazeki ukuthi bekuyindawo encomekayo yokuthenga ngamacala angama-93,5%, okulimaze ukuthengwa komsebenzi okwehle ngamaphuzu angu-3,4 uma kuqhathaniswa nonyaka odlule. Lo mkhuba uzosungulwa ngonyaka we-2014 ngokushintsha kwemikhuba nendlela ejwayelekile yaseSpain.
3. Ngaziphi izinto? Ngo-2012, abantu abayizigidi eziyi-2,1 basebenzise umakhalekhukhwini noma ithebhulethi yokuthenga kwakho, emele ukwanda ngo-15,1% ngaphezu konyaka odlule. Ukubheka le datha, ukusesha okuku-inthanethi nokwamaselula kuzoba izindlela ezisemqoka zokusesha imininingwane nezindlela zokuqhathanisa amanani ngo-2014.
4. Kangakanani? Ngo-2012 cishe 20% wabathengi bathenga online kanye ngenyanga. Lesi sibalo esandayo sibuye sihambisane nokukhuphuka kwenani lezigaba ezithengiwe, ezisuke ku-2,98% zaya ku-3,46% nezikhombisa umkhuba ocacile wokwenyuka kokuvama kokuthengwa kuka-2014.
5. Yiziphi iziteshi abazosebenzisa? Ngokokuqala ngqá i amawebhusayithi athengisa online zabekwa ngonyaka odlule njengesiteshi esikhulu sokuthenga esalandelwa yi- amawebhusayithi womkhiqizi. Ngaphezu kwalokho, amawebhusayithi amakhuphoni esaphulelo noma ama-voucher agcine ukuthambekela kwawo phezulu, afinyelela ku-26,8% wokuthengiwe. Lo mkhuba uzoqinisekiswa ngo-2014 ngabesifazane, labo abangaphansi kweminyaka engama-50 ubudala, izakhamuzi zamadolobha amakhulu kanye namakilasi angcono njengenjini yokukhula.
6.  Yiziphi izindlela zokukhokha ezisetshenziswa kakhulu? La ikhadi lesikweletu / lasebhange izoqhubeka ibe yindlela yokukhokha encanyelwayo lapho uthenga, yize ukusetshenziswa nokuzethemba kuzoqhubeka nokwanda. izindlela zokukhokha ezenziwa ngogesi kuphela.
7. Imiphi imikhiqizo abazoyithenga? Labo abahlobene nayo bazoqhubeka nokuhola ibhizinisi eliku-inthanethi I-turismo, amathikithi ezokuthutha nokubhuka kwendawo yokuhlala. Ngaphezu kwalokho, ukuthengiswa kwe- amathikithi emibukiso, okokugqoka, ezemidlalo, izincwadi namaphephandaba, kanye ne-sIzinsizakalo ze-Intanethi nezocingo. Ngendlela efanayo, imidlalo yenhlanhla nemincintiswano izoqhubeka nokuncipha, njengoba kwenzeka ngonyaka odlule.
8. Uzoba njani umuzwa wakho wokuthenga? Ngo-2012, inani labathengi ababuyise umkhiqizo lehle ngo-26,6%. Ngalo mqondo kuthuthukise kakhulu ulwazi lokuthengaAbathengi abangu-6 kwabangu-10 babheka ukuthi le nqubo ibilula noma ibilula kakhulu, okuyisimo esizohlanganiswa ngonyaka ka-2014.
9. Indawo yokuxhumana nabantu izothatha kuphi? Yize bembalwa abasebenzisi be-Inthanethi kuze kube manje basebenzisa ukuxhumana nomphakathi njengendawo yokuthenga, umuntu oyedwa kwabathathu abasebenzisa i-Intanethi usevele usungule i- ubudlelwane bomkhiqizo ngokusebenzisa le ndlela, umkhuba ozoqhubeka nokwanda ngonyaka we-2014.
10. Yini ezoba ngamabhuleki amakhulu kubathengi? Kubathengi abajwayelekile, ukukhetha kwesitolo kuzoncika ekuqoqweni kwe- izindleko zokuthumela, elandelwa yi- isiqinisekiso sokubuyiselwa imali. Kulabo abangathengi, ukungafuni ukunikeza idatha yezezimali nokungathembi ukusetshenziswa okungenziwa ngemininingwane yomuntu kuzoqhubeka kube yizithiyo ezinkulu.

Mayelana nalokhu okungenhla, uGuillermo de Haro, uMqondisi we-Master in Digital Business e-U-tad, uqinisekisa ukuthi "Amanani entengo, ukusebenziseka kalula nokonga isikhathi yikhona okuhamba phambili nge-B2C e-commerce eSpain, engenye yezindlela ezinkulu ezinkampanini zaseSpain kulesi simo esikhona manje."

Imininingwane engaphezulu - Iziphetho zombiko we-Electronic Commerce eSpain (uhlelo luka-2013)ç

Isithombe - UDaniela hartmann