Umbiko owethulwe yi-ONTSI (i-National Observatory of Telecommunications kanye ne-Information Society) ngokuthuthukiswa kwezentengiselwano nge-elekthronikhi eSpain ngonyaka wezi-2012 unikeza imininingwane ethakazelisa kakhulu kwi-eCommerce. Enye yemininingwane ethakazelisa kakhulu evezwa yilo mbiko ukuthi ivolumu yebhizinisi le-e-commerce kumthengi wokugcina (B2C) inyuke ngo-12,3% uma kuqhathaniswa nonyaka owedlule, ngenzuzo ephelele efinyelele kuma-euro ayizigidi ezingama-12.383 ngo-2012.
Lo mbiko uphinde uveze eminye imininingwane emihle, efana ne- ukwanda kwenani labathengi be-Intanethi, ukuze inani labathengi abasebenza online likhuphuke ngo-15%, lifinyelele kwizigidi eziyi-15,2.
Naphezu kwakho konke, ukukhula ngo-2012 bekuphansi kunaleyo eyenzeka ngo-2011, lapho ukwanda kwakucishe kube ngama-20%. Ngaphezu kwalokho, ivolumu yokuthenga ngomsebenzisi ngamunye yehle kancane.
Noma kunjalo, kusekhona okuningi idatha enethemba. Sibona ezinye:
- Ukuthengwa okwenziwe ukuhamba kukhuphuke ngo-8%, womabili imikhiqizo
- Amaphesenti wabasebenzisi abenze okungenani ukuthenga okukodwa ngenyanga nge-Intanethi nawo ayenyuka, emi kuma-16,8%.
- Amawebhusayithi athengisa kakhulu online yisiteshi esikhulu sokuthenga.
- Ukuhwebelana phakathi kwabantu (C2C) kukhuphukile.
- Kubuye kwaba nokwanda ekuthengeni noma ekulandweni kwemikhiqizo noma izinsizakalo ngamadivayisi eselula
Lo mbiko ubuye ukhombe eminye amabhuleki okunciphisa ukungena kwe-eCommerce eSpain, njengokunqena kwabasebenzisi abaningi ukuthenga umkhiqizo ngaphambi kokuwubona, izindleko zokuthumela, isiqinisekiso sokubuyiselwa imali nokungathembeki ngokwezindlela zokukhokha kanye nokuphepha kwedatha yomuntu siqu.
Kumele kukhunjulwe ukuthi ama-55,7% abantu baseSpain abathenge nge-Intanethi ngonyaka ka-2012. Amanye amazwe ase-Europe anjengeFrance noma i-United Kingdom ayedlula lesi sibalo, okukhombisa ukuthi kusekhona umsebenzi omningi okufanele wenziwe futhi ngaphezu kwakho konke, amathuba amaningi okubamba.
Umthombo - Study on Electronic Commerce B2C 2012 (uhlelo luka-2013)