Oku, mhlawumbi, yindawo yokusika phakathi kweenkampani eziphumeleleyo. Amaxesha amaninzi, sijikelezwe lukhuphiswano kunye namashishini amaninzi azama ukungena, ukuze sigxile ngakumbi kwabanye kunokuba siqwalasele thina. Ngaloo nto ndiyathetha oko Enye yeendlela zokongeza ixabiso kwishishini lakho kukujonga kweyakho, ayizizo ezinye. Ngaphandle kokuba sikhuphiswano lwezemidlalo, apho ukhuphisana khona ukuze ube ngowona uphambili, apha sikhuphisana ukuba sibalasele.
Iinkampani ezizama ukukopa kunye nokuphucula abo bakhuphisana nabo ngokubeka amehlo kuzo zihlala ziphumelela. Amaxesha amaninzi, ngomoya wokulinganisa umntu, siya kuba neempazamo kunye neziphene. Ngaba khange yenzeke kuwe into yokuba kwiimpawu ezithile okanye kwiimveliso, ubona umboniso wento osele uyazi kwabanye? Kwenzekeni kuwe? Ngaba ikwenzile ukuthembana okanye ukungathembani kuwe? Elo lixabiso, zahlule kwabanye, kwaye akukho nzima ukuba uyakholelwa kwinto oyenzayo.
Kutheni le nto kunzima ngathi ukongeza ixabiso kwishishini lethu?
Bonke abantu banomdla wokuzalwa kwi-DNA yethu. Uthanda ungathandi, uyaphindaphinda kwaye ukope yonke into oyibonayo, kwaye iya kuhlala injalo. Ngaba ungumntu! Kwasebuncinaneni, sihlala sigxila kwabanye ukuba benze njengabo. Kungenxa yokuba kuyinto elungileyo ukuyenza, kwaye ngaphandle koko, bayakuxelela ukuba kufanelekile ukuba kube njalo. Ndiyabulela koku, uya kuthetha, izikhokelo zemfundo, ulwazi kunye nezakhono. Kwaye konke kulungile, kodwa akufuneki uhlale ucinga ngendlela omnye umntu anokuyenza.
Kwenzeka into efanayo nakwishishini. Kukho ezinye iziseko ezinemiqathango ekufuneka umntu azilandele. Zinyusele ngokwakho, nikela ngeemveliso zakho, unike umfanekiso olungileyo ... Kodwa rhoqo, phantsi kobuntu bakho, obukhethekileyo, ndiyakuqinisekisa. Akukho mntu ukhe waphila ubomi obufanayo nobakho, kwaye xa uwonke, amava akho anokuba negalelo ahlukile. Ungazivumeli ukuba ubanjwe koko kwenziwa ngabanye, zithembele. Ukongeza, iluphu ezondla yona, kokukhona uzithemba, kwaye nobuntu obunayo, kokukhona umi ngakumbi, inkuthazo, kunye nokuzithemba kwakho kwakhona.
Imizekelo yamashishini anobuntu
Umzekelo wobungakanani bokubaluleka kobuntu bakho kwishishini ofunyenweyo Kwiphawu lemoto yeTesla. Ndikhumbula udliwanondlebe nomsunguli walo uElon Musk, bambuza ukuba kutheni engakhange abhengeze. Impendulo yakhe yayimangalisa, ichaza indlela imakethi yemoto esele izinzile ngayo, kwaye ukungena kuyo kwakunzima. U-Elon Musk wayecacile ukuba kufuneka enze imoto evelele ukusuka kumndilili, eyahlukileyo, okanye iya kusilela. Imali eyinkunzi kwezoqoqosho ebinayo, ibangele ukuba ukuba ityale imali kwintengiso, ayinakutyala imali eninzi kwi-R & D njengokwenza imoto ibengcono kunaleyo yokhuphiswano. Ke akazange abhengeze, kwaye wayenethemba lokuba iziphumo zakhe ziya kuthetha.
Omnye umzekelo sayifumana kwiapile, kwaye ngakumbi ixabiso leemveliso zabo. I-Apple, ukuba ibijolise kukhuphiswano, ngesele yehlise ixabiso leemveliso zayo ukufumana isabelo sentengiso. Nangona kunjalo, ibiluphawu oluhlala lutyala imali eninzi kwizinto ezintsha, kwaye iimpawu zeemveliso zalo zigqame kakhulu. Kangangokuba inikezela ngeemveliso zayo ezibiza kakhulu, iphumelele ukuthengisa okuhle, kwaye ikhule njengenye yeenkampani ezinkulu emhlabeni. Abaze bajonge okwenziwa ngabanye, bahamba ngamashishini abo kunye nefilosofi yabo, bahlukile kwaye abathengi bayayazi.
Ungalenza njani ixabiso kwishishini?
Icacisiwe ukuba kubaluleke kangakanani ukongeza umahluko kumnwe wethu, ngoku kufuneka siyisebenzise. Ndiza kunika iingcebiso ezi-4 malunga nokuba ngawaphi amanyathelo onokuwasebenzisa ukuze uwasebenzise kwishishini lakho.
I-logo kunye neSlogan
Ngokwam, okona kubalulekileyo. Zonke ii-logo kunye nesiqubulo ziya kubonakala kuyo yonke into oyenzayo. Iimveliso, intengiso, iwebhu, ifilosofi yenkampani, njl. Ukuhambisa into esithembele kuyo ukuze siyithengise kwaye siyichaze imveliso yethu isinika ukubamba okwahlula kwangoko. Owona mzekelo mhle, yiCoca Cola. Amandla e logo yakho akuthandabuzeki. Oonobumba abonwabileyo, u "c" oseCola ophakamileyo kunalowo weCoca, ubonile? Kwaye umculo wayo? Ukulandelwa koonobumba abonwabileyo nabanxibelelanisiweyo, kunye nokunxibelelana eCola. Ngenxa yokuba "umsila" wakho ukhunjulwa ngakumbi kunabanye.
Kwaye ubuncinci, isiqubulo sakhe esithi, "Tyhila ulonwabo." Kuba siyayivula ibhotile, kuba siyathemba ukuba ilungile, kuba sinethemba lokuba nexesha elimnandi, kwaye ukuba wabelana ngayo nabantu abaninzi kwintengiso, kungcono. I-Coca Cola iyakwazi ukunxibelelanisa imveliso yayo nento eyichazayo.
Kungenxa yoko le nto ilogo kunye nomgca wethegi zibaluleke kangaka. Musa ukuleqa nje, babenze babe bahle. Ukuba banengqiqo, ingqiqo, Njengakwichess, apho intshukumo iguqulela ngaphezu komsebenzi omnye.
Nika izinto abanye abangazinikeliyo
Ukubeka uphawu kumgangatho ochanekileyo. Funda kwaye uthelekise okwenziwa ngabanye, hayi ukukopa, kodwa ukudibanisa okanye ukubonelela ngeziphene ozibonayo. Oku kukhokelela ekuhambeni usuka kwenye ivenkile uye kwenye, ukusuka kwisiza ukuya kwisiza, ukusuka kwiwebhu ukuya kwiwebhu, ubuza ukuba le nto unayo ayikabikho. Umzekelo olungileyo kwiminyaka eyadlulayo wawuthumela ukutya ekhayeni lakho xa kungekho mntu wumbi, njengePizza kaDomino. Kwaye xa abanye bekhuphela, banika isiqinisekiso sokuhanjiswa kwimizuzu engama-30.
Ukuba usungule ishishini, ayongxaki. Ukuqhubekeka notshintsho rhoqo olwenza ukuba uhlukane akuyi kukuvumela kuphela ukuba ukhusele abathengi. Intengiso nganye okanye inkonzo oyenzayo yibhonasi yentengiso. Ukuba awuyikholelwa, khumbula iimoto zikaTesla.
Ukuthengisa kunye nentengiso
Intengiso lijelo lokuqala lonxibelelwano kwabo bathengi abangadibananga ngqo neshishini lethu. Eyona ndlela yokubancenga yeyokuqala. Ukuqaqambisa amandla ethu kubalulekile, ngakumbi okusenza sahluke kwabanye. Ukuba sidibanisa kule ndlela yoyilo lokuyithumela, siya kuba namanani amaninzi asikhumbuzayo.
Kuxhomekeke kubungakanani beshishini kunye nohlahlo-lwabiwo mali, kuyacetyiswa ukuba unxibelelane nearhente yentengiso. Uku-odola iingcebiso malunga nendlela yokuzazisa ngokwethu ayikhathazi. Kule mihla, intengiso iphuhlise okuninzi, kwaye kukho iindlela kunye neendlela zokunxibelelana nabantu abanokubakho kuba besingasoloko sicinga njalo.
Ukutsha rhoqo
Hlala phambili. Soloko unikezela ngezinto ezintsha okanye iinkonzo. Iinkampani ezixineneyo kwaye ziyaqhubeka nokubonelela ngokufanayo ziye zithande ukwehla. Iikhonkwane Ukuphuculwa rhoqo, okanye ukudibanisa izinto ezilula ezinikezelwa kukhuphiswano kunye nabathengi abalixabisayoAyisiyonto imbi ukuba isiseko seshishini asilahleki. Kwaye ngaphezu kwako konke, qiniseka ukuba inyathelo ngalinye olithathayo, unokulilungelelanisa ngokulula.
Umzekelo wobuqu. Ngemihla yakhe ndandine-pizzeria. Emva kwethutyana, sadibanisa ukuhanjiswa kwekhaya. Imizamo yam yayijolise kakhulu kumgangatho wepitsa, kwaye bahlawula. Ngokudibanisa ukuhanjiswa kwekhaya, yayikukudibanisa, kwaye iifowuni zonyukile. Ingeniso inyukile, kwaye besiswele ixesha lokuba i-cast iphumelele. Ndisakhumbula umntu owamxelela imizuzu engama-20 kwaye idilesi yakhe ikumgama oyi-150 yeemitha. Ndithathe iyure e-1. Emva komnxeba wokuqala ndifuna ipitsa, kwaye owesibini nomthengi onomsindo, wandixelela ukuba akafuni ii-pizza. Ndaye ndaya endlwini yakhe buqu, ndachaza ukuba ndiyaxolisa, kwaye ndingazisa ii-pizza kwangoko, kodwa ifilosofi yam yayisemgangathweni ngokuhamba kwexesha. Ndiza kuqinisekisa ukusukela ngoku ukunciphisa ixesha kuba ndiza kuqesha abasebenzi kwaye andikhange ndicinge ukuba mininzi iminxeba. Ndenze i2x1 kuye, wandibakraza ucango. Kwiintsuku kamva wafowuna kwakhona, ungazikhathazi ngemozulu, wandixelela! Iipizza, waphinda.
Kodwa asizukuthetha ngee-pizza.
Lo mzekelo uyinyani, kwinqanaba lokuba umgangatho kunye nonyango lunceda njani ukudibanisa ixabiso kwishishini lakho kwaye uzahlule. Oko kusizisa kwingongoma elandelayo ukuba siqwalasele.
Ixabiso ngaphakathi kwenkampani yakho
Chaza ifilosofi kunye neenqobo ozifuna ukudlulisa. Imilinganiselo yokuziphatha kunye nokuziphatha phakathi kwabasebenzi bakho, ukuba unayo, kwaye baziva ngathi into ehamba nawe ihamba nabo. Iinkampani ezenza abasebenzi bazo bazive ngathi ziyinxalenye yeshishini bathambekele ekwenzeni ngcono. Kwaye ukubonelela ngemveliso esemgangathweni, sifuna ukuba ishishini lisebenze kakuhle. Unokufunda okuninzi malunga ulongeza njani ixabiso kwishishini lakho kule blog efanayo.
Ukwenza ubuzwilakhe okanye umoya wobukhulu, kuhlala kukhokelela ekuziphatheni okubi kunye nokungoneliseki. Ukuthobeka kunomvuzo, kuba ukuba ubaphethe kakuhle abo bakungqongileyo, baya kufuna ukukuphatha kakuhle.
Inkonzo eyenzelwe
Ayisiyonto intsha le, kodwa isivumelwano osinike sona. Bonke abantu bafuna ukuphathwa kakuhle, ngakumbi xa bethembele kuwe. Okwangoku, iinkampani ezininzi zisebenza Isicwangciso seCRM phakathi kwabasebenzi kunye nabathengi. Abanye babo abayithobeli mihla le ngenxa yeso sizathu. Inokuba luncumo lonke ixesha umntu ekhonzwa. Nditsho umnxeba wesikhalazo ophathwe ngawo ububele, ukulula kunye nokukhawuleza, ukufumana ukuzithemba okwakusele kulahlekile. Okanye nokuba, kuxhomekeke kwinani labathengi okanye kugxilwe kwishishini lakho, isisombululo esisesakho ngakumbi. Ukwamkelwa, kunye nokubeka ixabiso kubathengi bakho, akupheli kwaye akuzange kusilele kum. Kuba sonke sinezizathu zethu, kwaye siyathanda ukuphathwa kakuhle.
Izigqibo zexabiso elithini
Ixabiso liya kuba yiyo yonke into esiyifaka kwimveliso nakwinkampani yethu eyenza ukuba yahluke. Ubuchule, intengiso, ifilosofi esiyilandelayo, kwanonyango esinalo nomthengi. Kwaye ngaphezulu kwayo yonke into, cacisa ukuba singoobani kwaye sifuna ukudlulisa ntoni. Ukusuka kwinkonzo kubasebenzi bethu.
Ukwaneliseka okungaphezulu komthengi wethu, kokukhona ixabiso sinikezela ngalo. Khumbula, umthengi onganelisekiyo akanamsebenzi, ukuba uyakwazi ukuqondisa imeko kwaye unike isisombululo apho ekugqibeleni baziva ngathi bathenga into kwaye bafumana isivumelwano esingcono kunokuba behlawulele. Ukuba loo mthengi ubuyile, kungenxa yokuba balixabisile ixabiso lento oyinikelayo, kwaye ngokuqinisekileyo baya kuthetha ngawe, ukulungiselela ishishini lakho.