Ngokwengxelo ye-PwC ngokulindelweyo kunye nokusetyenziswa kwemikhwa ye-intanethi, phantse iipesenti ezingama-50 ze ukuyithengisa ngekhompyutha Zazifezekiswa Ngonxibelelwano lwasentlalweni Ukongeza, ngama-2013% abo baphononongwayo bathi bathengile macwecwe ngo-2013 nama-41% ukuya kutsho iifowuni
Iziphumo ezifunyenwe kuphando olwenziwe yi-PwC zibonisa ukuba, ngokucacileyo, Internet kwaye ubuchwepheshe obutsha buye banda impembelelo yabathengi. Oku kuya kwenza ukuba ii-brand zicinga ukuba kufuneka zithathele ingqalelo izinto ezilindelweyo kunye nemikhwa umthengi wedijithali iya kuba nefuthe elibalulekileyo kwiinkampani ezikweli candelo kule minyaka izayo.
Ingxelo Ukujongana nemodeli "yeThengiso epheleleyo", ilungiswe yi-PwC, ihlalutya okulindelweyo kunye nokusetyenziswa kwe-shopper kwi-intanethi kunye nefuthe kwiinkampani kulwabiwo nakwicandelo labathengi kule minyaka izayo.Ukulungiselela ingxelo, i-15.000 yodliwanondlebe laqhutywa nabathengi bedijithali abavela kwihlabathi liphela.
Ngokwengxelo le, phantse iipesenti ezingama-50 ze- abathengi abakwi-Intanethi ithengiwe nomphakathi Kunyaka ophelileyo ka-2013. Isigqibo esibalulekileyo sifunyenwe kwizigqibo ezithathwe kwidatha efunyenweyo, nokuba lIinkampani zokuhambisa kufuneka ziye kwimodeli ebizwa Intengiso epheleleyo Uqinisekisa eyakho inzuzo kumanqanaba amane: ulwakhiwo lombutho, amava abathengi, unikezelo lwekhonkco kunye netekhnoloji.
Umthengi omtsha okwi-Intanethi
Esinye isigqibo esibalulekileyo esivela kwidatha efunyenweyo kukuba umthengi omtsha uthathela ingqalelo ukuzithemba njengento eyahlukileyo, ebaluleke ngakumbi kunexabiso kunye nokufumaneka kwemveliso. Oku kuguqulela ekubeni "kukhethe" indlela yokuziphatha eya kwiimpawu kunye Khangela ixabiso elitsha lokuvelisa iimpikiswano: ukusuka kwisimo esihle kwivenkile, indawo kunye abaqeshwa (Iipesenti ezingama-81 zabo baphononongiweyo), kwisicwangciso esahlukileyo nesinomtsalane sokuthengisa (i-64%) okanye isenzo sophawu kwiintanethi zentlalo (50%).
Enye into ebalulekileyo kubathengi kwi-Intanethi kukufumana umnikelo owenzelwe wena kodwa ayingenisi, ebandakanya amava enziwe ngohlobo ngokokuthanda kwakho. Abathengi baxabisa ukuba iimveliso zabo abazithandayo zazi ukuthanda kwabo kwaye bavuze ukuthembeka kwabo. Ke, umzekelo, i-71% yabo baphononongiweyo bathenga kwiivenkile zabo abazithandayo ngo-2013 ukufumana amanqaku okunyaniseka kunye / okanye izipho kwaye ama-21% angena kwiprofayile yentengiso yezizathu zokukhuthaza.
Kwelinye icala, amava okuthenga ngezixhobo ezininzi, ngakumbi ngoku siiMartphone, ziya kufumana ubunzima ngakumbi nangakumbi kwiminyaka ezayo. I-41% kunye ne-43%, ngokwahlukeneyo, kwabo bavavanywayo bebanga ukuba bathenga kwi-2013 ngee-smartphones kunye neepilisi. La manani afuna i-agile, itekhnoloji eyenziweyo ebonelela ngamava afanayo okuthenga izixhobo ezininzi (iPC, ithebhulethi okanye iselfowuni).
Olunye uphawu olubalulekileyo lomthengi kwi-Intanethi kukuba kunjalo iqhagamshelwe ngokusisigxina kwaye iya kufuna ukubakho kwe-24/7 kunye nobuchule obugqitha kwi-a Ivenkile ekwi-Intanethi iyasebenza ngawo onke amaxesha. Oko kukuthi, uya kulindela ukuba uphawu luzimisele ukusebenzisana naye kuwo onke amanqanaba (kwimidiya yoluntu,imeyile, phone ...) kwaye ngamaxesha onke.
Zifanele zisabele njani iinkampani
Ijongene nale meko, ingxelo ihlalutya ukuba zeziphi na iinkampani ezikwicandelo ekufuneka zenzile phendula kwiimfuno ezintsha zabathengi bakho. Ngokwesi sifundo, kufuneka kwenziwe inkqubela phambili ekubhekisweni kwimodeli ebizwa Intengiso, ukubavumela qinisekisa inzuzo yakho kuwo onke amanqanaba enkampani.
Ngale ndlela, iinkampani kunye neenkampani kufuneka zithathe amanyathelo athile, phakathi kwawo kucetyiswa oku kulandelayo:
# 1 -Lungisa ubume bombutho, ugxile kumthengi
Ukuze ukwazi ukuziqhelanisa neemfuno zomthengi omtsha okwi-Intanethi, ulwakhiwo kufuneka luyeke ukugxila kakhulu kwisitishi kwaye luhambise ukugxila kumthengi ngokwakhe.
Ngokwoshicilelo lwamva nje loPhando lwe-PwC Global CEO, i-53% yee-CEO kwicandelo lokuhambisa ziceba ukwenza utshintsho lombutho kwiinyanga ezizayo ukugxila kumthengi. Oku kufuna ukuba kwenziwe utshintsho kubaphathi abaphezulu kwaye kudityaniswe iindima ezinje ngeGosa eliyiNtloko labaThengi elinamava kulawulo lwabathengi, abakwaziyo ukubeka "uchungechunge lweemfuno", ngokusebenzisa iindlela zokwenza intengiso, amajelo eendaba ezentlalo okanye inkonzo yabathengi.
# 2 -Sebenzisa lonke ulwazi lomthengi olufumanekayo ukumisela amava obuqu
Ukusetyenziswa kweDatha eNkulu kwenza ukuba kube nakho ukuqokelela ulwazi malunga nabathengi kunye nokulusebenzisa ukumisela amava abo.
Nangona ubumfihlo buhlala buyeyona nkxalabo iphambili kwi-Intanethi, abathengi baxabisa ukuba abathengisi babo ababathandayo bazi ukuthanda kwabo kwaye bavuze ukuthembeka kwabo. Isitshixo siya kuba kukufumana ibhalansi phakathi kokusebenzisa idatha eNkulu ukuhambisa amava afanelekileyo ngelixa uhlonipha ubumfihlo bedatha yabathengi.
# 3 -Lungiselela ikhonkco lonikezelo
Ukulungiswa kokuthengwa kwempahla kufuneka kwenziwe kungenzeki kangako ukusuka kwindleko, kodwa ukusuka elubala, ukubonelela ngexesha lokwenyani oko kufunwa ngabathengi, bayifuna phi kwaye nini.
# 4 -Qesha tItekhnoloji efanelekileyo neyenzileyo yokunxibelelana nabathengi
Kubalulekile ukusebenzisa itekhnoloji entsha kunye konele ngokufanelekileyo ukuze kuvunyelwe ukuqokelela ulwazi ngakumbi kubathengi, ukunxibelelana nabo ngaphandle "kweendonga" zevenkile kwaye ubanike amava abathengi ngokufanayo kuwo onke amajelo. Oku kufuna ukuqonda itekhnoloji hayi njengeendleko, kodwa njengeyona nto iphambili kwisicwangciso sexabiso.