Ixabiso, ukunceda kunye nokugcinwa kwexesha kuya kuqhuba i-eCommerce eSpain ngo-2014

Ngokutsho kwe Isifundo sonyaka kwi-B2C yoRhwebo ngeKhompyutha ka-2012 (Uhlelo luka-2013)  Kutshanje kuziswe yi Ukuqwalaselwa kweSizwe koNxibelelwano ngocingo kunye ne-IS (ONTSI), i eCommerce ijongene nokufika kuka-2014 ngolona luqoqosho lubalaseleyo kunye nokukhula okulindelweyo eSpain. Ngokwolu phando, Ivenkile eku-intanethi Iya isanda, inamava, ithenga iimveliso ezininzi kwaye ivulelekile kwiifom ezintsha kunye nezindululo.

Ngokwolu phando sele lukhankanyiwe, Urhwebo lwe-B2C eSpain Kwi-2012 ifumene ukonyuka nge-13,4% xa kuthelekiswa nonyaka ophelileyo, nto leyo ebonisa inani elipheleleyo le-12.383 yezigidi zeerandi. Kulo nyaka, inani labathengi abakwi-Intanethi lisuke kwi-13,2 yezigidi ukuya kwi-15,2 yezigidi. Kwangokunjalo, inani labasebenzisi be-Intanethi liyaqhubeka ukwanda, lifikelela kwinani le-27,2 yezigidi, emele i-69,9% yabemi baseSpain. Ukongeza, inani eliqhelekileyo lokuchitha kwinkcitho yomthengi nge-816.

 Iprofayili yomthengi okwi-intanethi iya kuyenza njani ngo-2014: Keys

Ukuthatha ingqalelo kwezi datha kunye nezintsha imikhuba yokuthenga Abathengi baseSpain, iZiko leYunivesithi yeTekhnoloji kunye nobuGcisa beDijithali u-tad iseke amaqhosha ali-10 okuqonda ukuba yintoni iprofayili yokuthenga kwi-Intanethi ngo-2014:

1. Ngubani oza kuthenga kwi-Intanethi? Iprofayile yomthengi okwi-Intanethi iya kuba kwiminyaka evuthiweyo ye- phakathi kweminyaka engama-25 ukuya kwengama-49, kunye nezifundo eziziisekondari okanye zaseyunivesithi, kwinqanaba eliphakathi neliphakathi kwezentlalo noqoqosho, abasebenzi abasisigxina kunye nabahlali kwiindawo ezisezidolophini ezinabantu abangaphezulu kwe-100.000.
2. Baza kuthenga phi? Ngokophando lwe-ONTSI, i ekhaya Ngaphandle kwamathandabuzo yayiyindawo ekhethwayo yokuthenga nge-93,5% yamatyala, eyenzakalisa ukuthengwa emsebenzini, eye yehla ngamanqaku ayi-3,4 xa kuthelekiswa nonyaka ophelileyo. Olu hlobo luya kusekwa ngo-2014 kunye nokutshintsha kwemikhwa kunye nesiqhelo seSpanish.
3. Zeziphi izixhobo? Ngo-2012, izigidi ezi-2,1 zabantu basebenzise isixhobo esiphathwayo okanye ithebhulethi yokuthenga kwakho, emele ukunyuka nge-15,1% kunonyaka ophelileyo. Ukuthatha ezi datha kwi-intanethi, ukukhangela kwi-Intanethi nakwiselfowuni kuya kudityaniswa njengolona phendlo luphambili lolwazi kunye neendlela zokuthelekisa amaxabiso ngo-2014.
4. Kaninzi kangaphi? Ngo-2012 phantse i-20% yabathengi bathenga kwi-intanethi kanye ngenyanga. Eli nani linyukayo likwangqinelana nokunyuka kwenani lamacandelo athengiweyo, athe aphuma kwi-2,98% aya kwi-3,46% kwaye abonisa imeko ecacileyo yokwanda kokuphindaphindwa kokuthengwa kuka-2014.
5. Zeziphi iindlela abaza kuzisebenzisa? Ngethuba lokuqala i iwebhusayithi ezithengisa kwi-intanethi zabekwa kunyaka ophelileyo njengejelo lokuthenga eliphambili elalandelwa yi Iiwebhusayithi zomenzi. Ukongeza, ikhuphoni lesaphulelo okanye iwebhusayithi yevawutsha igcine imeko yabo inyuka, ifikelela kuma-26,8% wentengo. Lo mkhwa uza kuvunywa ngo-2014 ngabasetyhini, abo bangaphantsi kweminyaka engama-50 ubudala, abahlali beedolophu ezinkulu kunye neeklasi ezingcono njengenjini yokukhula.
6.  Zeziphi ezona ndlela zisetyenziswayo zokuhlawula? La ikhadi letyala / ledebhithi iya kuqhubeka iyindlela ekhethiweyo yokuhlawula xa uthenga, nangona ukusetyenziswa nokuzithemba kuya kuqhubeka kukhula. kuphela iindlela zokuhlawula ngekhompyutha.
7. Zeziphi iimveliso abaza kuzithenga? Abo banxulumene nayo baya kuqhubeka ukukhokela ishishini elikwi-Intanethi turismo, amatikiti ezothutho kunye nokubhukisha indawo yokuhlala. Ukongeza, ukuthengiswa kwe amatikiti emiboniso, iimpahla, izinto zemidlalo, iincwadi namaphephandaba, Kunye ne sIinkonzo ze-Intanethi nezomnxeba. Kwangokunjalo, imidlalo yamathuba nokhuphiswano ziya kuqhubeka ukwehla, njengoko kwenzekayo kunyaka ophelileyo.
8. Aza kuba njani amava akho okuthenga? Ngo-2012, inani labathengi ababuyise imveliso lehla ngama-26,6%. Ngale ndlela iphucule ngokukodwa amava okuthengaAbathengi aba-6 kwabali-10 baqwalasele ukuba inkqubo ibilula okanye ilula kakhulu, imeko eza kudityaniswa ngo-2014.
9. Yeyiphi indawo eza kuhlala kuyo iiwebhsayithi zokunxibelelana? Nangona bembalwa abasebenzisi be-Intanethi ukuza kuthi ga ngoku abasebenzisa iinethiwekhi zokuncokola njengeqonga lokuthenga, umntu om-1 kwaba-3 kubasebenzisi be-Intanethi sele enefayile ubudlelwane kunye nebrand ngale ndlela, imeko eya kuthi iqhubeke nokwanda ngo-2014.
10. Zeziphi iziqhoboshi eziphambili kubathengi? Kubathengi abaqhelekileyo, ukhetho lwevenkile luya kuxhomekeka kwingqokelela ye iindleko zokuthumela, elandelwa isiqinisekiso sokubuyiselwa imali. Kwabangengabo abathengi, ukuthandabuza ukunika idatha yezemali kunye nokungathembeki ekusebenziseni okunokwenziwa kolwazi lomntu kuya kuqhubeka kungoyena mqobo uphambili.

Ngokunxulumene noku kungasentla, uGuillermo de Haro, uMlawuli we-Master kwishishini ledijithali e-U-tad, uqinisekisa ukuba "Ixabiso, ukululungela kunye nokonga ixesha zezona zinto ziphambili eziqhuba urhwebo lwe-B2C eSpain, enye yeendlela eziphambili zeenkampani zaseSpain kwimeko yangoku."

Iinkcukacha ezithe xaxe - Ukuqukunjelwa kweNgxelo yoRhwebo lwe-Elektroniki eSpain (uhlelo luka-2013)ç

Umfanekiso - UDaniela hartmann