EBay inike izigqibo ngoku Ithuba le-Omnichannel, isifundo esigunyazisiweyo Deloitte kwiziphumo ze eCommerce ngaye urhwebo lwemveli. Ngokwezigqibo zale ngxelo, ukwamkelwa kwe- iqhinga omnichannel yi nxalenye abathengisi eYurophu ungayenza yongeza ingeniso yeevenkile kunye neempawu.
Le ngxelo, ngokwe-eBay, yeyokuqalakuphando lwezoqoqosho kwiziphumo ze-eCommerce kurhwebo lwemveli nakwizibonelelo ezinokufunyanwa ngokumilisela isicwangciso-qhinga sentengiso ye-omnichannel.
Ngamazwi e UAlexander von Schirmeister, Sekela Mongameli we-eBay EMEA:
Uphononongo lubonisa ukuba ubukho babathengisi kunye nabathengisi kwi-eBay bunokunceda ukukhula kwintengiso yevenkile njengoko iivenkile zifumana ukuqondwa kwegama. Ixhaswe yitekhnoloji kunye neenkonzo ezivela kwi-eBay Inc, edibana neempawu kunye nabathengisi ukubenza bakwazi ukukhuphisana kwinqanaba lokudlala, ubungakanani abuseyena umqobo kuye nawuphi na umthengisi onqwenela ukusebenzisa ubuchule be-omnichannel.
Imizekelo ecacileyo ye-omnichannel kunye ne-eBay yinkxaso yokuthengisa ephathekayo enikezelwa yiApp yethu, eyamkelweyo ngokubanzi eSpain, ingqokelela ethi 'Cofa kwaye uqokelele', esele ikho e-United Kingdom, okanye intlawulo evenkileni ngePayPal, ephunyezwe kule mizuzu eJamani.
Malunga nezicwangciso ze-omnichannel
I-ECommerce iguqukile imikhuba yokusetyenziswa, kuba banikela nge amava okuthenga bhetyebhetye ngakumbi. Ngale ndlela, iqhinga omnichannel ikuvumela ukuba uthenge iimveliso abathengi abangazifumaniyo kwiivenkile ezikufutshane.
El urhwebo lwe-omnichannel cqhubeka uvelisa ezintsha mathuba ukunyusa ukuthengisa ngokukhawuleza kwezi ndlela zinje ngeselula, ukongeza ekunikezeleni kuthi bamba iimarike ezintsha.
Xela izigqibo
Kwingxelo Ithuba le-Omnichannel thaca yi-eBay, izigqibo ezine zinokutsalwa:
# 1 -Ukuthengisa kwi-Intanethi kuyancedisa okwenziwe kwivenkile ebonakalayo
Abathengi baya besebenzisa indibaniselwano yeendlela ezininzi kuyo yonke inkqubo yokuthenga. Le yinto esiyibiza ngokuba yi-omnichannel okanye i-omnichannel.
Omnye iqhinga omnichannel iquka abathengisi abasebenzisa onke amajelo abanakho ukufikelela kubathengi bobabini kumaziko abo omzimba, kunye nakwiivenkile ezikwi-intanethi, usetyenziso lweselfowuni, iinkqubo zevawutsha zesaphulelo (ukudibanisa), amaqonga ezentengiso e-party yomntu wesithathu (iindawo zentengiso), intlalontle iinethiwekhi, njl.
# 2 -Urhwebo lwe-Omnichannel lukhuthaza ukuthengiswa kwemida yokuwela
Enye ye ezintle Kwintengiso ye-omnichannel kukuba ikhuthaza ukuthengisa ngaphaya kwemida yelizwe labo.
Ngokophando lweDeloitte, isinye kwisithathu sabathengi abakwi-Intanethi abakwi-Intanethi benze ukuthengwa kwemida yomda ngaxa lithile.
Eli nani lonyuke phantse ngama-20% ngonyaka ukusukela ngo-2008 kwaye kulindeleke ukuba liqhubeke nokukhula kule minyaka mine izayo.
# 3 -Isicwangciso esili-omnichannel sisitshixo sokufikelela abathengi abakhulu
Los abathengi abakhulu ziphindwe kabini ukwenzeka sebenzisa iselfowuni njengenxalenye yenkqubo yabo yokuthenga, kunye ne-30% ngakumbi yokwenza uphando lwabo kwi-Intanethi ngaphambi kokundwendwela ivenkile ebonakalayo.
Los abathengi abakhulu Baphanda ukufumanisa ukuba leliphi ijelo elibanika isindululo esifanelekileyo, kuthathelwa ingqalelo izinto ezahlukeneyo, ezinje ngeempahla ezikhoyo, amaxabiso, njl. Isicwangciso se-omnichannel sisitshixo ekutsaleni iprofayile yomthengi.
# 4 -Ukuthengisa kwindawo yentengiso njenge-eBay kwandisa ukugcwala kwivenkile ebonakalayo
Ngokwengxelo eboniswe yi-eBay, abathengisi abavula ivenkile kwi-eBay bonyusa ukuthengisa kwiivenkile zabo zomzimba nge-1,2%.
Umahluko phakathi kweemarike
Ngokophando, ubunzima kunye nokwenziwa kwentengiso ekwi-Intanethi kuyahluka phakathi kwamazwe aseYurophu. Yiyo loo nto iJamani, i-United Kingdom kunye ne-France besamkela i-omnichannel yokuthengisa ngokukhawuleza, e-Itali nase-Spain ezi zicwangciso ziphunyezwa ngokuthe chu. Nangona kunjalo, ukuthandwa kokuthenga umda eSpain kubonakala xa kuthelekiswa namanye amazwe.
Iinkcukacha ezithe xaxe - Imiceli mngeni kumashishini amancinci kwi-eCommerce
Khuphela - Ithuba le-Omnichannel
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