Are you considering advertising on social media? Do you have your eye on Instagram? And do you know what types of ads on Instagram exist?
If you want to promote your business and do it well, You need to know everything that advertising on Instagram can offer you. And that includes knowing what types of ads you can do and what are the best for each case. Shall we help you with it?
Advertise on Instagram, yes or no?
Instagram ads are a way to promote your posts so that they reach a larger number of users. They are similar to normal posts, but they have a label that says that it is "advertising" or that they are promoted, in addition to containing a link, a call-to-action button, etc.
The truth is that, Before the Covid pandemic, social media advertising worked well. And not only that, but it was also cheap.
Now things have changed and it is quite expensive for the return on investment that can be achieved. In other words, if it used to cost you one cent to attract a person (figuratively), now to do that you have to invest ten cents.
Do you mean that advertising on Instagram is not viable? No. But you do have to control the campaigns that are carried out much more and trust professionals who are trained to do a good job.
Types of ads on Instagram
Now yes, you know a little more about the current state of advertising on social networks. And so, You must know the types of ads on Instagram in depth to get the most out of them.
On Instagram, like on other social networks, you have several ad formats. These are:
image ad
They are characterized because they are publications with an individual image. It is the most common and simple, but it still works. In addition, you can add a call to action.
Regarding the sizes, the recommended size is 1080 x 1080 in jpg or png format and a maximum size of 30 MB.
However, you could also make it 1080 x 608 px or 1080 x 1350 px. They look good and are allowed, although they are not usual in the social network (you can also take advantage of this to stand out).
video ad
In this case, the publication is made not with a single image, but with a video. This must be square or horizontal and must not exceed 60 seconds. Also here you can add a call to action.
In the video it happens similar to the image, it is best that it be 1080 x 1080 px and an aspect ratio of 4:5. The format, better mp4 or mov. But you can also make it 1080 x 608 px or 1080 x 1350 px.
story ad
Instagram has the stories, that is, vertical posts that don't last more than 24 hours online (then they disappear if they are not archived). Well, those vertical posts can also be a type of advertisement on Instagram.
They can be made up of images and/or vertical videos (these that do not exceed 15 seconds).
As for sizes for the stories, go for 1080 x 1920 px with a 9:16 aspect ratio.
If they are images, jpg or png and less than 30 MB. If they are videos, mp4 or mov.
carousel ad
We go back to regular posts on instagram and, in this case, in carousel refers to the fact that, instead of using one image, several are used, in such a way that the person who sees the ad can swipe to see different photos.
Of course, up to a maximum of 10. And they can be both images and videos.
Carousels are always better to make them 1080 x 1080 px in jpg or png format and 30 MB maximum per image.
If you are going to put videos, the resolution must be between 600 x 600 and 1080 x 1080 px, with a maximum weight of 4 GB and always in mp4 format.
Collection Ads
These are a mix between carousel and shopping ads. The goal is to display products from your catalog so that people can buy them. To give you an idea, when a user clicks on the ad, Instagram directs them to the Instagram store to find out about the product or directly buy it.
In this case we have not found the measurements, so we recommend you play it safe: 1080 x 1080 px.
Ads in Explore
Did you know that ads can also be placed in the Explore tab? Well yes, where you can find new content there are also ads. Of course, they are only activated when a user touches a publication in the Explore grid.
In Explore you can put both images and videos. Images must be 1080 x 1080 and have an aspect ratio of 9:16. In jpg or png and no larger than 30 MB.
In the case of videos, the resolution will be 1080 x 1080 px.
Instant Experience Ad
In this case it is similar to the collection announcements, but it looks full screen and you can customize almost everything to suit the user.
We have not found the measurements here either, but since it is full screen, it is normal that they are the same measurements as the Instagram stories.
How much does it cost to advertise on Instagram
You already know the types of ads on Instagram and maybe there are one or some that you like the most to take advantage of your business. But, have you considered how much you should pay to advertise? Is there a fixed price, a budget...?
Answering the question in the header is not easy because there are many factors that influence such as the segmentation you do, competitiveness, when you place the ad, the location, etc.
In general, you have a budget that you manage to get the most out of it. Sometimes it is convenient to extend the campaign and pay less on a daily basis, and other times it is better to have an impact quickly and in a short time.
Now that you know the types of ads on Instagram, what we can tell you is what to value each of them. Review what your competition is doing, if it is being promoted, and look for a format that the potential users you are going to target might like. In this way, you will get a better result with the investment you make. Do you still have doubts? Ask us.