Lokhu, mhlawumbe, iphuzu lokusika phakathi kwezinkampani eziphumelelayo. Izikhathi eziningi, sizungezwe kakhulu ukuncintisana namabhizinisi amaningi azama ukungena, kangangokuthi sigxila kakhulu kwabanye kunakithi. Ngalokho ngisho lokho enye yezindlela zokuthi ungangeza kanjani ibhizinisi lakho ukubheka kwelakho, hhayi abanye. Ngaphandle kokuthi sibe semncintiswaneni wezemidlalo, lapho uncintisana khona ukuze ube phambili, lapha sincintisana ukuze sihluke.
Izinkampani ezizama ukukopisha nokwenza ngcono izimbangi zazo ngokubeka iso lazo kuzo zivame ukuthola umphumela ohlukile. Izikhathi eziningi, ngomoya wokulingisa othile, sizoba namaphutha nokukhubazeka. Akukaze kwenzeke kuwe ukuthi emikhiqizweni ethile noma emikhiqizweni ethile, ubona ukubonakaliswa kwento obusukwazi kakade kwabanye? Kwenzakaleni kuwe? Ingabe kudale ukwethembana noma ukungathembani kuwe? Lokho kuyinani, ukuzihlukanisa kwabanye, futhi akunzima uma ukholwa kokwenzayo.
Kungani kunzima ngathi ukwengeza inani ebhizinisini lethu?
Bonke abantu banokuthambekela okungokwemvelo ku-DNA yethu yokukopisha. Uthanda noma ungathandi, uphindaphinda futhi ukopishe konke okubonayo, futhi kuzohlala kunjalo. Ungumuntu! Kusukela ebuncaneni, sivame ukubheka abanye ukuthi benze njengabo. Ngoba kuyinto efanele ukwenziwa, futhi ngaphandle kwalokho, bakutshela ukuthi kufanele kube njalo. Ngenxa yalokhu, uthola ukukhuluma, imihlahlandlela yezemfundo, ulwazi namakhono. Futhi konke lokho kuhle kakhulu, kepha akufanele ngaso sonke isikhathi wenze njengokucabanga komunye umuntu.
Kwenzeka okufanayo ebhizinisini. Kunezisekelo ezithile ezinemibandela umuntu okufanele azilandele. Zikhuthaze, unikele ngemikhiqizo yakho, nikeza isithombe esihle ... Kepha njalo, ngaphansi kobuntu bakho, okuhlukile, ngiyakuqinisekisa. Akekho umuntu owake waphila impilo efana neyakho, futhi sekukonke, lokho okuhlangenwe nakho kwakho okungakunikela kuhlukile. Ungazivumeli ubanjwe yilokho okwenziwa abanye, zethembe. Ngaphezu kwalokho, iluphu eliziphakelayo, lapho uzethemba ngokwengeziwe, futhi nobuntu obuningi, unakho ukugqama ngokwengeziwe, ukukhuthazeka ngokwengeziwe, futhi lapho uzethemba ngokwengeziwe futhi.
Izibonelo zamabhizinisi anobuntu
Isibonelo sokuthi ubuntu bakho bubaluleke kangakanani kubhizinisi sitholakala kumkhiqizo wemoto kaTesla. Ngikhumbula ingxoxo nomsunguli wayo u-Elon Musk, bambuza ukuthi kungani engakhangisanga. Impendulo yakhe ibimangaza, ichaza nokuthi imakethe yezimoto ibivele izinzile kanjani, futhi ukungena kuyo bekunzima. U-Elon Musk wayecacile ukuthi kwakudingeka enze imoto evelele ngokwesilinganiso, lokho kwakuhlukile, noma kungenzeka yehluleke. Inhlokodolobha yezomnotho ebinayo, idale ukuthi uma ibitshale imali kwezokukhangisa, ibingakwazi ukutshala imali eningi ku-R & D njengokwenza imoto ibe ngcono kunaleyo yomncintiswano. Ngakho-ke akazange nje akhangise, futhi wayenethemba lokuthi imiphumela yakhe izokhuluma.
Esinye isibonelo sayithola e-apula, futhi ikakhulukazi intengo yemikhiqizo yayo. I-Apple, ukube ibigxile emncintiswaneni, mhlawumbe ngabe yehlise intengo yemikhiqizo yayo ukuthola isabelo semakethe. Kodwa-ke, bekungumkhiqizo ohlale utshale imali eningi emisha, futhi izimfanelo zemikhiqizo yayo zigqame kakhulu. Kangangokuthi ngisho ihlinzeka ngemikhiqizo yayo ebiza kakhulu, ithole ukuthengiswa okuhle, futhi isikhule yaba njengenye yezinkampani ezinkulu kakhulu emhlabeni. Abalokothi babheke okwenziwa abanye, bahamba ngebhizinisi labo nefilosofi yabo, bahlukile futhi abathengi bayakwazi.
Ungalakha kanjani ibhizinisi?
Kuchazwe ukuthi kubaluleke kangakanani ukwengeza ukuthinta kwethu umehluko, manje kufanele sikusebenzise. Ngizokwethula amathiphu ama-4 wokuthi yiziphi izinyathelo ongazisebenzisa ukuze uzisebenzise ebhizinisini lakho.
I-logo kanye nesiqubulo
Ngokwami, okubaluleke kakhulu. Yonke ilogo nesiqubulo kuzobonakala kuyo yonke into oyenzayo. Imikhiqizo, ukukhangisa, iwebhu, ifilosofi yenkampani, njll. Dlulisa lokho esithembele kukho ukuthengisa nokuchaza umkhiqizo wethu kusinikeza ukuthinta okwehlukanisa ngokushesha. Isibonelo esihle kakhulu, uCoca Cola. Amandla e-logo yakho akungabazeki. Izinhlamvu ezijabulisayo, i- "c" eseCola ephakeme ukwedlula leyo yeCoca, wake wayibona? Nomculo wayo? Ukulandelwa kwezinhlamvu ezijabulisayo nezixhunyiwe, ngisho nokugqagqana eCola. Ngoba "umsila" wakho ukhunjulwa kakhulu kunabo bonke abanye.
Futhi okungenani, isiqubulo sakhe esithi, "Thola injabulo." Ngoba silivula ibhodlela, ngoba sithemba ukuthi lizolunga, ngoba sithemba ukuba nesikhathi esimnandi, futhi uma ulaba nabantu abaningi esikhangisweni, kuzoba ngcono. ICoca Cola iyakwazi ukuhlobanisa umkhiqizo wayo nalokho ekuchazayo ngqo.
Kungakho i-logo nomugqa wethegi kubaluleke kakhulu. Musa ukujaha nje, ubenze babe bahle. Ukuthi banomqondo, umqondo, njenge-chess, lapho ukunyakaza kuhumusha ngaphezu komsebenzi owodwa.
Nikeza izinto abanye abangazinikeli
Ukulinganisa okumsulwa. Funda futhi uqhathanise okwenziwa abanye, hhayi ukukopisha kwabo, kodwa ukuhlanganisa noma ukunikeza ukushiyeka okubonakalayo. Lokhu kuholela ekuhambeni esitolo esisodwa kuya kwesinye, kusuka kusayithi kuya kusayithi, kusuka kuwebhu kuya kuwebhu, ubuze ukuthi lokhu onakho engqondweni akukanikezwa. Isibonelo esihle eminyakeni edlule besithumela ukudla ekhaya lapho kungekho omunye umuntu okwenzile, njengePizza kaDomino. Futhi lapho abanye bekopisha, banikeze isiqinisekiso sokulethwa ngemizuzu engama-30 ephezulu.
Uma ibhizinisi lethulwe, akuyona inkinga. Ukuqhubekisela phambili ushintsho oluhlala lukwenza wehluke, ngeke kukuvumele kuphela ukuhlanganisa amaklayenti. Ukuthengisa ngakunye noma insizakalo oyenzayo ibhonasi yokukhangisa. Uma ungakukholwa, khumbula izimoto zakwaTesla.
Ukukhangisa nokukhangisa
Ukukhangisa kuyisiteshi sokuqala sokuxhumana salabo abathengi abangakahlangani ngqo nebhizinisi lethu. Indlela enhle yokubancenga eyokuqala. Ukugqamisa amandla ethu kubalulekile, ikakhulukazi okusenza sihluke kwabanye. Uma sengeza kulokhu indlela yokuyidlulisa, sizoba nezinombolo eziningi ezisikhumbuzayo.
Ngokuya ngevolumu yebhizinisi nesabelomali, kungakuhle ukuthi uxhumane ne-ejensi yokukhangisa. Uku-oda izeluleko zokuthi singazikhuthaza kanjani akulimazi. Kulezi zinsuku, ukukhangisa kuthuthuke kakhulu, futhi kunamasu nama-nuances okuxhumana ngawo namakhasimende angaba khona esingeke sicabange ngawo kaningi.
Ukuqamba okusha
Hlala phambili. Hlala unikela ngamasu amasha noma izinsizakalo ezintsha. Izinkampani ezimile futhi eziqhubeka nokunikela ngokufanayo zivame ukwehla. Izipikili ukuthuthuka okuqhubekayo, noma ukuhlanganisa izici ezilula ezinikezwa umncintiswano nabathengi abazazisayoAkuyona into embi inqobo nje uma ingqikithi yebhizinisi ingalahleki. Ngaphezu kwakho konke, qiniseka ukuthi isinyathelo ngasinye osithathayo, ungasivumelanisa kalula.
Isibonelo somuntu siqu. Ngosuku lwakhe ngangine-pizzeria. Ngemuva kwesikhashana, sihlanganise ukulethwa kwasekhaya. Imizamo yami ibigxile kakhulu kwikhwalithi ye-pizza, futhi kwaba nezithelo. Ngokuhlanganisa ukulethwa kwekhaya, bekungukuhlanganisa, futhi izingcingo zanda. Imali ikhuphukile, futhi besiswele isikhathi sokuthi abalingisi baphumelele. Ngisakhumbula umuntu owamtshela imizuzu engama-20 futhi ikheli lakhe laliqhele ngamamitha angu-150. Kungithathe ihora eli-1. Ngemuva kokushaya ucingo okokuqala ngenkani i-pizza, nolwesibili nekhasimende elithukuthele, wangitshela ukuthi akawafuni ama-pizza. Ngaya nasendlini yakhe mathupha, ngachaza ukuthi ngiyaxolisa, nokuthi ngabe ngikwazi ukuletha ama-pizza phambilini, kepha ifilosofi yami yayiyikhwalithi ngokuhamba kwesikhathi. Lokho ngizoqinisekisa ukuthi kusukela manje ukwehlisa isikhathi ngoba ngizoqasha abasebenzi futhi angibonanga izingcingo eziningi kangaka. Ngenze i-2x1 kuyena, wangishaya ngesicabha. Ngemuva kwezinsuku waphinde wafona, engazikhathazi ngesimo sezulu, wangitshela! Wakha ama-pizza amnandi.
Kepha ngeke sikhulume ngama-pizza.
Lesi sibonelo singokoqobo, lapho izinga nokwelashwa kusiza ekuhlanganiseni inani ebhizinisini lakho futhi uzihlukanise. Okusiletha ephuzwini elilandelayo okufanele silicabangele.
Inani ngaphakathi kwenkampani yakho
Chaza ukuthi iyiphi ifilosofi namanani ofuna ukuwadlulisa. Izimiso zokuziphatha kanye nokuziphatha phakathi kwabasebenzi bakho, uma unabo, nokuthi banomuzwa wokuthi okuhambisana nawe kuhamba nabo. Izinkampani ezenza abasebenzi bazo bazizwe njengengxenye yebhizinisi zivame ukwenza kangcono. Futhi ukunikela ngomkhiqizo osezingeni eliphakeme, sidinga ukuthi ibhizinisi lisebenze kahle. Ungafunda okuningi kabanzi mayelana ungangeza kanjani ibhizinisi lakho kule bhulogi.
Ukwenza ngokuzibusa noma ngemimoya yobukhulu, imvamisa kuholela ekuziphatheni okubi nokunganeliseki. Ukuthobeka kunomvuzo, ngoba uma ubaphatha kahle abakuzungezile, bazofuna ukukuphatha kahle.
Insizakalo yekhasimende
Lokhu akukusha, kepha isivumelwano osinikezayo. Bonke abantu bafuna ukuphathwa kahle, ikakhulu uma sebebeke ithemba labo kuwe. Njengamanje, izinkampani eziningi ziyasebenza Isu leCRM phakathi kwabasebenzi namakhasimende. Abanye babo abahambisani nayo nsuku zonke ngenxa yalesi sizathu. Kungaba ukumamatheka njalo lapho othile ekhonzwa. Ngisho nocingo oluphathwe ngesikhalazo umusa, ubulula kanye nejubane, uthole ukuzethemba obekuzolahleka. Noma, kuya ngenani lamakhasimende noma ukugxila kwebhizinisi lakho, isisombululo somuntu siqu. Lokho kuqashelwa, nokubeka inani kumakhasimende akho, akuhluleki futhi akukaze kungihlule. Ngoba sonke sinezizathu zethu, futhi sithanda ukuphathwa kahle.
Iziphetho zokuthi yini inani
Inani lizoba yiyo yonke into esiyifaka kumkhiqizo wethu nasenkampanini ebenza bahluke. Ukuqamba, ukukhangisa, ifilosofi esiyilandelayo, ngisho nokuphathwa esinakho neklayenti. Futhi ngaphezu kwakho konke, cacisa ukuthi singobani nokuthi sifuna ukudlulisa ini. Kusukela enkonzweni kuye kubasebenzi bethu.
Ukwaneliseka okwengeziwe iklayenti lethu elinakho, lapho sinikeza khona kunenani elikhulu. Khumbula, ikhasimende elingenelisekile alinandaba, uma ukwazi ukuqondisa kabusha isimo futhi unikeze isisombululo lapho ekugcineni bezwa ukuthi bathenga okuthile futhi bathola isivumelwano esingcono kunaleso abasikhokhele. Uma lelo khasimende libuya, kungenxa yokuthi balibonile inani lalokho okunikezayo, futhi nakanjani bazokhuluma ngawe, ukuze kuzuze ibhizinisi lakho.