Amathuluzi abalulekile ukwenza isifundo semakethe

Eminyakeni edlule izinkampani bezigxile kakhulu ebhizinisini elingaxhunyiwe ku-inthanethi. Izifundo zemakethe eziyimicikilisho nazo zazibiza kakhulu. Isizathu sezindleko ukuthi bekuvame ukuthi uqashe abasebenzi, noma uzenzele ngokwakho ngokomzimba. Kuphakathi kokubonisana namafemu anedatha emkhakheni esizoyithinta, kanye nemininingwane ejwayelekile, ukuphenya ukuthi umncintiswano wenzani noma ucwaningo lwabasebenzi abazoqashwa.

Okwamanje, I-intanethi isinika amathuluzi okwenza izifundo zemakethe, ngempumelelo nangezomnotho. Futhi, lokhu kuvumele umncintiswano ukuthi nawo ukwazi ukufinyelela kulezi zindlela ezintsha zokuhlaziya. Kepha noma kunezifundo eziningi, ukuqonda kangcono umthengi, lokho kunokuba yinkinga kungaba yinto enhle, ngokugxila kakhulu ezithakazelweni ezifunwa ngamakhasimende. Futhi ngenxa yalesi sizathu, namhlanje sizobona uchungechunge lwamathuluzi abalulekile ukwenza isifundo semakethe.

Enzani amathuluzi okucwaninga emakethe?

Bahlaziya imakethe engaba khona, phakathi kokunikezwa okukhona nokufunwayo kwemikhiqizo noma amasevisi ahlaziyiweyo. Inhloso ukukwazi ukuthola lezo izimakethe zemakethe lapho kunokuhlinzekwa okuncane kakhulu nokufunwa okukhulu. Le mininingwane isisiza ukuthi sinqume impumelelo engabakhona, ngokungafani nezimakethe lapho kunokunikezwa okuningi, kepha kuncane kakhulu okufunwayo kokuthile.

Ngemuva kwale datha, umbono ocacile wamaphoyinti amabili athile ungatholakala. Inani labathengi okuzodingeka bathenge umkhiqizo noma amasevisi esikhathini esithile kanye nentengo esingabanika yona.

Amathuluzi wokwenza isifundo semakethe online

Ukusuka lapha, sizobona uhlu lwamathuluzi amahle kakhulu asivumela ukuthi sithole ukuhlaziywa okuhle.

SEMrush

Uma kukhulunywa ngokwenza isifundo, SEMrush njalo kuyisifiso sami sokuqala. Uma ubungayazi le nkundla, ngikumema ukuthi ungene kwiwebhusayithi yayo, noma emibonweni eyehlukene yabasebenzisi abayisebenzisayo. Banamathuluzi angaphezu kwama-40 ekuthuthukisweni okungaguquguquki, futhi bavumela ukuhlolwa okuphelele kwe-SEO ne-SEM. Ungahlaziya futhi amawebhusayithi womncintiswano, okuqukethwe, amagama angukhiye, njll.

Kuhle ukuthi ukwazi ukuhlaziya iwebhusayithi yakho, isikhundla lapho ivela khona ku- usesho, thola ukuthi yimaphi amagama angukhiye ahlinzeka ngokusemandleni kakhulu, ukuvela kwezinto nokuhamba kwewebhusayithi yakho, kanye nemikhakha yemakethe engaba khona.

I-SEMrush iyakhokhwa, kepha banikela ngenketho yokubhalisa nokuhlola ukuseshwa kwenombolo ethile yezikhathi. Ukusuka lapho, kuyakhokhwa uma ufuna ukuqhubeka. Ngale ndlela, uzokwazi ukuthi ajabulisa kanjani wonke amathuluzi abawanikezayo.

izitayela Google

izitayela Google isinikeza ithuluzi lamahhala nelikhululekile ukukala ukuhamba kwegama elithile elingukhiye ngokuhamba kwesikhathi. Ingasetshenziselwa ukuqhathanisa amagama amaningi futhi ubheke izitayela zokusesha. Amanani abo avela kuma-axes amabili, eyodwa yesikhashana kanti enye inkomba esukela ku-0 iye ku-100 yokuthandwa noma intshisekelo.

Ezimweni lapho sicinga khona imiqondo, evame ukuhanjwa kakhulu, umyalezo uvela usho ukuthi ayikho idatha eyanele yokwazi ukwenza imiphumela. Nge-Google Trends, singathola ukuthi yimaphi amagama aseshwa kakhulu ngokuhamba kwesikhathi, ngamaphi amaphesenti, nokuthi yiziphi izifunda noma amazwe, ukuthola izitayela.

I-Google Keyword Planner

I-Google Keyword Planner ukuvela kwethuluzi elidala elingukhiye le-Google. Leli thuluzi isinikeza amagama aseshwe kakhulu ebhizinisini lethu, futhi ukwazi ukukhetha ngokunembile labo abasebenzisi abavame ukufuna. Sizophakamisa amagama angukhiye ukuze amagama angukhiye esihlela ukuwasebenzisa asebenze kahle, ngokwesibonelo emikhankasweni yokukhangisa.

-Google Analytics

Elinye lamathuluzi wamahhala iGoogle esinikeza lona elisisiza esifundweni sethu semakethe. -Google Analytics isinikeza Izibalo eziningi ukunquma ukuthi abasebenzisi benzani kuwebhusayithi yethu. Yazi ukuthi imaphi amakhasi abavakashela kakhulu kuwo, isikhathi abahlala kuwo, uma beshaya, indawo lapho izivakashi zivela khona, ukuguqulwa okutholakele, ukusebenza kwemikhankaso yokukhangisa ... Ithuluzi elibalulekile, okungafanele ukuthi lilahleke.

Ukuzijabulisa

Leli thuluzi lisivumela ukuthi sinqume izinga lokukhulunywa ngalo noma ukubaluleka kwetemu esilifunayo, kokubili ku-inthanethi nakuma-social network, izithombe noma amabhulogi. Ukuzijabulisa futhi kusivumela ukwazi umuzwa (nangamaphesenti) lokho kuyaphaphama, ngoba futhi kunquma ukuthi ukuphawula akulungile, akukho hlangothi noma kulungile. Ngale ndlela sizokwazi ukuthola izinga nezinga lenzalo esivusa uphawu lomkhiqizo wethu, uma kuqhathaniswa nalezo esincintisana nazo.

Alexa

Alexa Kusivumela ukuthi silinganise ithrafikhi yewebhusayithi nesimo sayo, kanye nomthamo wethrafikhi esingaba nayo. Ngaphezu kwalokho, kusivumela ukuthi sazi ukuthi amagama afakwa kanjani isayithi elifakiwe. Ngezinhloso zocwaningo lwemakethe, kuzosisiza ukunquma ukuthi yimaphi amagama asemqoka asetshenziswa kakhulu.

Kwesinye isikhathi kuyenzeka kutholakale umehluko phakathi kwamanani wedatha esiwakhonjiswa ku-Alexa naphakathi kwamanye amathuluzi, naphakathi kwawo. Kepha okubalulekile ukuthi sikwazi ukukala umehluko phakathi kwamazinga esiwakhonjisiwe, ukwazi ukuthi yini ebaluleke kakhulu kithi. Lokhu ngikusho ukuze ngingalinganiseli ithuluzi elilodwa nje, iqoqo labo, yize sizoba nedatha eningi, futhi nemininingwane ethe xaxa izocaciswa kakhulu ezifundweni zemakethe.

I-Quickprout

Leli thuluzi lizokuvumela ukuthi uhlaziye iwebhusayithi yakho, eyomncintiswano, uyiqhathanise, futhi ulandelele umkhiqizo wakho ngokusebenzisa amanethiwekhi omphakathi. Inembile kakhulu futhi kulula ukuyisebenzisa, futhi ngesikhathi esifushane, uzokwazi ukufinyelela ekuhlaziyweni okubanzi kwewebhusayithi yakho. Ukubhalisa kulula kakhulu, vele uye kuwebhusayithi ye I-Quickprout bese ufaka isizinda sewebhusayithi yakho. Ukusuka lapha, ngezinyathelo ezimbalwa ngemuva kokuqinisekiswa nge-imeyili, ixhunyiwe, futhi ilungele ukusetshenziswa.

Iziphetho zocwaningo lwemakethe

Ukuqala ukwenza isifundo semakethe kuyashesha futhi kulula namuhla. Lapho kunezinketho eziningi esikhona nesizisebenzisayo, kuzoba kukhulu ngokwengeziwe, kuthembeke futhi kunembe.

Manje usuyabona ukuthi yimaphi amathuluzi wonke lawo okufanele uwahlanganise ukuze uqale. Futhi-ke, ungazivaleli kweyodwa noma ezimbili, ukuze ukwazi ukuba nombono womhlaba jikelele futhi ophelele ngebhizinisi lakho. Qhubeka futhi "udlale" nabo bonke, futhi ungaqala ukuqonda ukuthi izitayela ziya kuphi, nemibono evelayo.