Ukuqashelwa. Kuzo zonke izinto abantu abazidingayo, okubaluleke kakhulu ukuqashelwa. Kusendaweni yomuntu siqu, emsebenzini, nakulokho oku-inthanethi. Ngaphandle kokuqashelwa sinomuzwa wokuthi abasazisi thina, kepha ngokwazisa, konke kuyashintsha. Ukuguqula iklayenti kuwebhusayithi kumayelana nalokhu, kepha ngenani elengeziwe abazizwa kufanele ukuthi bajoyine nathi. Kungaba ngaphansi kokubhalisile, ukuhlangana, noma kusuka kumsebenzisi ukuze ube yikhasimende.
Ngakho-ke, namuhla sizochaza ukuthi yini ukuguqulwa kwewebhusayithi yakho. Kubaluleke kangakanani. Indlela isilinganiso sokuguqulwa esingalinganiswa ngayo. Amathiphu wokuthuthukisa ukuguqulwa namathuluzi avumela ukwenziwa kwale nhloso. Uma udinga ukwazi konke ngokuguqulwa, usanda kufika endaweni ekahle ukuze ubambe. Ake siqale.
Yini ukuguqulwa kwewebhusayithi yakho?
Njengoba sichaze ngaphambilini, ukuguqulwa kwewebhusayithi kulele esenzweni esilindelekile sabasebenzisi balokho okunikezwayo ekhasini elithile lewebhu. Kungaba kusuka ekubhaliseni kuya ekuhlanganisweni, ekuthengweni komkhiqizo, njll. Lokho wukuthi, ukuguqula indlela isivakashi esihlangana ngayo nalokho okulindeleke ukuthi iwebhu ikwenze.
Lesi senzo "senziwe saba semzimbeni" ku- ngaleso sikhathi umsebenzisi uchofoza futhi enze isenzo okulindelekile. Isibonelo ukulanda ifayili, ukugcwalisa nokuthumela ifomu, noma ukulandela nje ikhasi elifanayo.
Ukubaluleka kokuguqulwa kwewebhu
Kulezi zinsuku, akusenele ukukhombisa amakhasimende konke esikunikezayo noma esiyikho. Kufanele uqhubekele phambili, futhi ukwazi ukufinyelela vusa isifiso esanele ukuze isivakashi sizwe ukuthi kufanele sikuthole esikunikezayo. Ukuqonda lokhu, kwanele ukucabanga ukuthi iwebhusayithi yethu ithola ukuvakashelwa okuningi okuthi, ngaphandle kokuthola noma yini ethokozisayo, shiya iwebhu ukubheka abakudingayo kwabanye. Ukubaluleka kokuguqulwa kwewebhu, lapho-ke, kutholakala kulabo bangaba abasebenzisi, abagcina ngokuchofoza kwabo. Kepha akugcini lapha.
Labo basebenzisi abaguqukile bazohlala njalo behlaziya ukuthi sinikeza okuhle kangakanani. Ngakho-ke, lapho isithiyo sesinqotshiwe futhi sathola inani eliphezulu lokuguqulwa, akumelwe sikhohlwe futhi sinikeze ikhwalithi kumasevisi esiwanikezayo. Umsebenzisi obeke okulindelwe, futhi okugcwalisekayo, uzoqhubeka nokusinaka ngezikhathi ezizayo, noma uzoqhubeka nokuxhumana newebhusayithi yethu.
Linganisa isilinganiso / isilinganiso sokuguqulwa
Abanye abantu bakubiza ngokuthi isilinganiso sokuguqulwa noma isilinganiso sokuguqulwa, ekugcineni okubalulekile umqondo. Ukukala isilinganiso, kuyadingeka ukubona inani labasebenzisi abavakashele iwebhusayithi esikhathini esithile. Ngemuva kwalokho, kufanele uhlukanise leyo nombolo nge inombolo yabasebenzisi abenze isenzo esilindelekile, futhi kubalwa iphesenti.
Isibonelo, iwebhusayithi ethola abasebenzisi abangu-5.000 100 lapho abayi-2 babo bebhalise noma bethenga umkhiqizo, singaba nesilinganiso esingu-1%. Umsebenzisi oyedwa kwabangu-50 uvumile ngalokho obekulindelekile.
Isilinganiso siyinkomba enkulu yokukala ukukholisa okunikezwa yiwebhusayithi yethu. Ukuphakama kwephesenti, izinga lokuguqulwa lizotholakala. Ngaphezu kwalokho, kuhlale kuyisikhathi esihle sokuzama ukuthuthukisa amanani, ngenxa yalesi sizathu, sizobona izeluleko ezithile.
Amathiphu wokuthuthukisa izinga lokuguqulwa lewebhusayithi yakho
Into yokuqala ukuchaza ngendlela elula necacile ukuthi yini oyinikezayo entweni ngayinye. Abasebenzisi akuwona njalo ochwepheshe emkhakheni, futhi ulimi lobuchwepheshe oluningi lungadida. Kuyinto efakazelwe, ozoyithola nakanjani. Eyokufuna imininingwane ngaphambi kokwenza isinqumo, nokuzitholela ngqo kusuka ku-bat uhlu lwezinketho ezahlukahlukene ezinezici okunzima ukuziqonda. Yini evame ukwenzeka? Ukudideka, ukuvimba nokuhoxa. Okuthile okufanele sikugweme ngazo zonke izindlela. Singathola enye indawo okuthi, ngaphandle kokunikeza okufanayo, kepha ikhwalithi embi kakhulu, ifinyelele inani elikhulu lokuqashwa ngenxa yezincazelo zalo ezinhle.
Zenze ubonakale
Kungumzuzwana, futhi inomthelela ophakeme kakhulu. Khombisa lapho unezikhungo zakho, noma lapho bengakuthola khona kunhlokweni ofanayo wekhasi. Uma, kunalokho, ufuna ababhalisile kuphela futhi ungadingi izindawo zangempela, beka isithombe sakho esifanayo (ungabi namahloni). Abantu bayathanda ukwazi ukuthi sisebenzelana nobani, kwakha ukwethembana, futhi ukungazi kahle ukuthi lokho esikufunayo kuvela kuphi, kubuyela emuva.
Vumela amakhasimende anelisekile nabantu bakhulumele wena
Njengoba kulula njengoba yenza isithombe sokuqhafaza nesithombe negama lomuntu okuncomayo kanye nemibono yabo. Isithombe sifanele amagama ayinkulungwane, futhi ngaphezu kwakho konke lapho usola ukuthi imibono evela ingavela yinkampani uqobo.
Sula iwebhu, izinto ezicacile nezisobala ezinikeza ubuqiniso futhi ezingalethi izinsolo.
Ukubuyekezwa kokugcina iwebhu
Hlola ngezikhathi ezithile (njalo ezinyangeni ezimbalwa), ukuthi konke kubekwe kahle. Ngalokhu ngiqonde amaphutha esipelingi, izixhumanisi ezingasebenzi, isithombe esingasekho lapho ... Uyangiqonda. Asazi ukuthi yiziphi izindawo zokuqala lapho umuntu ezothola umbono wokuqala. Futhi ngeke sikusize ukuguqulwa okuhle uma sivumela la maphutha ajwayelekile ukuthi avele ngezikhathi ezithile.
Amathuluzi wokufeza ukuguqulwa kwewebhusayithi yakho
Akukaze kubuhlungu ukwazi ukuthi ayini amandla nobuthakathaka bewebhusayithi yakho. Ngalokhu, kunamathuluzi ahlukene azokusiza ukunquma ukuthi yiziphi izinyathelo okufanele uzenze ukufeza ukuguqulwa okungcono.
I-Visual Website Optimizer - VWO
- I-Visual Website Optimizer kuphelele kakhulu. Inemisebenzi ye- yenza ukuhlolwa kwe-A / B ngasikhathi sinye lokho kuzokusiza ukunquma ukuthi yini engcono ongayinikeza.
- Enye inketho yi- "Ukuhlukaniswa Kokuhlola". Kufana kakhulu nokuhlolwa kwe-A / B, kuphela ukuthi kulokhu kunesidingo sokukhiqiza ama-URL ahlukile wekhasi elifanayo ofuna ukulikhombisa ngokuguqulwa kwalo.
- Amamephu okushisa. Ngale nketho kungenzeka ukubuka ifayela le- izindawo lapho ukuchofozwa okuningi noma okuncane kwenziwe ngabasebenzisi.
- Ukulandela ukuguqulwa. Ukukala nokulandelela inani lokuguqulwa okwenziwe kusuka kuwebhu ekhasini ngalinye.
Kumahhala izinsuku ezingama-30 noma kufika kuzivakashi eziyi-1000.
-Google Analytics
cunt -Google Analytics, singabona futhi lapho abasebenzisi bachofoza khona njalo futhi nenye idatha. Ukuze wenze lokhu, kufanele uye ekuziphatheni -> Okuqukethwe kwesayithi -> Amakhasi okufika. Idatha yenombolo yabasebenzisi, amakhasi avakashelwe kakhulu, ubude besikhathi seseshini, njll.
Ukuhlola
Ukuhlola iyaqhubeka futhi isivumela ukuthi sibone okwenziwe umsebenzisi ngamunye kuwebhu kuvidiyo. Ukwenza lokhu, okwenzayo ukuqopha kuvidiyo ukunyakaza okuhlukile kwegundane, ukuchofoza kwalo, ikhibhodi, njll. Ngikusho ngoba ngaphandle kwe-Inspectlet kunamanye amathuluzi avumela umsebenzi ofanayo. Noma kunjalo, kuyiqiniso lokho kudala kudala impikiswano ngodaba lobumfihlo bomsebenzisi. Eqokomisa ukuthi imvamisa abakwazi. Ngokwami kufanele ngengeze ukuthi angiyisebenzisi, yize ngikwazi kahle.
Ukusebenziseka kwayo…. Masithi ilukuluku elingcono, ukwazi ukubona ukuthi umsebenzisi uxhumana kanjani. Idatha eningi igcinwe ukuyicubungula njengoba ungaqagela, cishe kungumsebenzi ongenakwenzeka. Kepha bengifuna ukuyifaka njengethuluzi, ngoba phela, kusenza sibone umbono ojwayelekile kakhulu wokuthola ubuciko bokuguqula iwebhusayithi.
Ngiyethemba ukuthi kukusizile, nokuthi ungathuthukisa izinga lokuguqulwa kwewebhusayithi yakho. Ekugcineni, yilokho okwenza umehluko.