igama lokuthengisa ligama elaziwa ngumntu wonke. Kodwa ukuba besikubuza ngokuthe ngqo ukuba yintoni ukuthengisa, ngaba uyazi ukuba uphendule njani?
Okulandelayo siza kukunika inkcazelo ye urhwebo, uya kuzazi iintlobo ezahlukeneyo ezikhoyo, uya kuyazi ukuba yintoni injongo kwaye siya kukunika imizekelo eya kukunceda uqonde ukuba ungahamba kangakanani.
Yintoni ukuthengisa
Ngokwenkcazelo enikwe yiRAE, «Ukuthengisa yiseti yezicwangciso ezisetyenziselwa ukuthengisa imveliso kunye nokuvuselela imfuno yayo..
Ngokwenyani, namhlanje loo nkcazo yokuthengisa imfutshane kakhulu njengoko ibandakanya okuninzi. Ikhona kubomi bemihla ngemihla, ngokuthe ngqo okanye ngokungathanga ngqo. Kwaye, ngoko, ingcamango yayo ibanzi kakhulu.
Ukuthengisa inokuchazwa njengeseti yemisebenzi efuna ukwanelisa umthengi ngemveliso okanye inkonzo. Sikwathetha ngeqhinga lokucwangcisa, ukubeka amaxabiso, ukukhuthaza nokusasaza iimveliso kunye / okanye iinkonzo kunye neemfuno zomthengi ngexesha elifanayo ukuba inzuzo ifunyenwe kwiinkampani ezithengisayo.
Kuko konke oku kungasentla sinokuthi ukuthengisa kuphawulwa koku kulandelayo:
- Kukho ubuncinci bamacandelo amabini kwaye kusekwa ubudlelwane botshintshiselwano phakathi kwabo.
- Kukho ixabiso elongezelelweyo. Oko kukuthi, elinye lala maqela lifuna ukwanelisa imfuno ngelixa elinye lizama ukuzalisekisa loo mfuno ukuze lifumane inzuzo njengembuyekezo.
- Inkqubo yodluliselo iyenzeka. Oku kuqondwa yinto yokuba inkampani ibeka ixabiso elihlengahlengisiweyo kwimveliso yayo ukuze ikwazi ukuyithengisa ngelixa umxhasi eqhelana namaxabiso ezo mveliso okanye iinkonzo.
- Kukho umjelo oneendlela ezimbini. Ngamanye amazwi, umthengi liziko lokuthengisa kwaye unokuvakalisa iingcamango kunye nezimvo ngexesha elifanayo ukuba ziphendulwe.
Injongo yokuthengisa
Nje ukuba uyazi ukuba yintoni intengiso, inyathelo elilandelayo kukwazi ukuba yintoni injongo yayo. Ngale ndlela akukho njongo ithile kodwa ixhomekeke kwinto ofuna ukuyifeza. Ezinye iinjongo ukuthengisa ezinokuba nazo zezi: ukubhengeza uphawu lomntu, ukwandisa isabelo semarike, ukutsala abathengi abatsha, ukwandisa intengiso, ukwakha ukunyaniseka kwabathengi...
Ukuba ubeka ingqalelo, zonke iinjongo zihamba ngendlela efanayo, oko kukuthi ukudala nokubamba ixabiso. Kwaye oku uphawu lomntu lubaluleke kakhulu.
Iindidi zentengiso
Ukuthathela ingqalelo ukuba siye sathetha ngentengiso eneenjongo ezahlukeneyo, oku kusikhokelela ekwahluleni iintlobo ezahlukeneyo zokuthengisa. Ezona zifanelekileyo zezi zilandelayo:
- Intengiso yobuchule. Kugxilwe ekusekeni isicwangciso sexesha elide sokwandisa inzuzo kunye nokunciphisa ubutyebi benkampani.
- Umxube wentengiso. Ikwabizwa ngokuba yi-4P yokuthengisa, imveliso, ixabiso, ukukhuthazwa kunye nokusabalalisa.
- Intengiso yokusebenza. Sinokuthi kuyafana nokuthengisa ngobuchule, kuphela kwixesha elifutshane okanye eliphakathi.
- Ubudlelwane. Ifuna ukuseka ubudlelwane nabathengi ngendlela yokuba ivelane nabo kwaye inokuqondwa ngcono ngokuseka izicwangciso ezilungiselelwe bona.
- Ukuthengisa. Ibhekisa kuzo zonke iintshukumo ezenziwa nge-Intanethi.
- yabaphembeleli. Isekwe ekusekeni isicwangciso sokukhuthaza kunye nokwakha uphawu lomntu ngokusebenzisa inethiwekhi yoluntu kunye nokusebenzisa abantu ababizwa ngokuba ngabaphembeleli, oko kukuthi, abantu abasele behambisa abaphulaphuli abaninzi.
Azikho ezi ntlobo kuphela kodwa zininzi ngakumbi. Nangona kunjalo, aziwa kakhulu okanye asetyenziswa.
izixhobo zokuthengisa
Ukuqhuba ukuthengiswa kwe-brand, umntu, inkampani ... kuyimfuneko ukuba noluhlu lwezixhobo eziza kusinceda sifezekise iinjongo.
Kule nto, kukho iindlela ezininzi ezinje:
- Isicwangciso okanye isicwangciso. Oko kukuthi, landela izikhokelo ezisekelwe kuphando lwangaphambili ukuseka esona sikhokelo sokufikelela kwiinjongo ezibekiweyo.
- I-imeyile yokuthengisa. Apho isixhobo esithile sizinikele, i-imeyile, ukufumana ubudlelwane obukhulu kunye nabathengi kunye / okanye abaphulaphuli ngokubanzi.
- Mobilemarketing. Awukaxhatshazwa ngokupheleleyo kodwa unemizekelo yeentengiso ezininzi ezivela kwizicelo eziphathwayo okanye imidlalo.
- Ukuthengisa kwezentlalo. Ngokusekelwe ekusekeni isicwangciso esinxulumene nenethiwekhi yoluntu. Kule meko, iinjongo zinokuba kukubhengeza uphawu lomntu, ukutsala i-traffic efanelekileyo, ukuseka ubudlelwane nabaphulaphuli ...
imizekelo yokuthengisa
Njengoko sifuna ukuba ubone imizekelo yokwenyani yendlela ukuthengisa okwenziwa ngayo kwiinkampani, nazi ezinye zezona zilungileyo.
ukudideka
Xa yaqala le nethiwekhi yoluntu, injongo ababenayo ngokucacileyo yayikukuba babefuna ukubamba abadlali bemidlalo yevidiyo, abadlali. Kuyo, babona ukuba ukhuphiswano lwalunikezela ntoni kwaye bafuna ukuphucula ezo meko ukuba abantu bazibandakanya nabo. Kwaye oko kwakuthetha ukuba, ngokujolisa kwicandelo kwaye ngaphakathi kulo kubaphulaphuli abathile, baye baphumelela, kangangokuba kancinci kancinci abanye abaphulaphuli abahlukeneyo babajoyine ngokwendalo.
GoPro
IGoPro luphawu lwekhamera yezemidlalo, kwaye enye yezakhiwo zayo kukuvumela abasebenzisi ukuba barekhode iividiyo zabo kwaye babelane ngazo noluntu. Kulunge ngantoni oko? Bakha ukunyaniseka kwabathengi, benze iqonga elibandakanya abantu abavela kwihlabathi liphela kunye nababelana ngezinto ezifanayo.
Kwaye okona kulungileyo, ngabo ngokwabo, abathengi babo, abangqina umgangatho weemveliso zabo.
isra bravo
Kule meko besifuna ukunika umzekelo wokubhengezwa komntu kunye nokuthengisa. Kwaye sasingenakucinga ngomnye umntu ongcono. Ngesixhobo nje esinye, i-imeyile, uye wakwazi ukugqama kwishishini lakhe, ukukopa, kwaye namhlanje uthathwa njengoyena mkopishi ubalaseleyo ISpanishi.
Akazange atyalomali kwiintengiso, akanalo intanethi zentlalo (ubuncinci kawonkewonke) kwaye into kuphela ayenzayo inewebhusayithi apho banokubhalisa khona ukuze yonke imihla bafumane i-imeyile apho ezama ukukuthengisa into ethile.
Iqhinga lakho? Intengiso yobudlelwane (ubudlelwane nabaphulaphuli bakho) kunye nokuthengisa ngokuthe ngqo, kugxile ekuthengiseni imveliso kwabo bayidingayo.
Njengoko ubona, ukwazi into engenzima, kodwa ukuba sisifundo esintsonkothileyo nesiguqukayo, kuqhelekile ukuba zininzi iindlela zokuyiphumeza, kubandakanywa ezinye esingekabi nakuzicinga ukuba zingaphunyezwa. Ngaba uyathandabuza? Sibuze!