Ukuthengisa nge-imeyile kuya kuthandwa kakhulu. I I-imeyile ibe yindlela yokungena 'ubomi obubonakalayo' kubathengi abanokubakho kwaye abo bayaziyo indlela yokuyisebenzisa ngokufanelekileyo bayazi iimpumelelo ezizisela bona. Kodwa zeziphi izixhobo zentengiso ye-imeyile?
Ukuba ucinga ukufaka isicelo sokuthengisa nge-imeyile kodwa awunalwazi lungako malunga nokuba yintoni omawuyithathele ingqalelo, ke siya kukunceda wazi ukuba uyenza njani.
Yintoni i-imeyile yokuthengisa
I-imeyile yokuthengisa, okanye iguqulelwe kwintengiso yaseSpain nge-imeyile, akukho nto ngaphandle kokuthumela i-imeyile kubantu abakuluhlu lokubhalisa.
Ngamanye amazwi, kunjalo indlela yonxibelelwano ukuba abantu, iinkampani, iivenkile online, njl. ukunxibelelana nabasebenzisi abashiye idatha yabo kwaye abafumana iimeyile ngamaxesha athile. Ngale ndlela, eyona njongo iphambili yokuthengisa nge-imeyile ayikho enye ngaphandle “kokukholisa”, ukufumana loo mntu ukuba athathe isigqibo sokuthenga into ethile okanye acele inkonzo ekuthethwa ngayo.
Kwiminyaka embalwa edlulileyo, oku kwakujongwa njenge "spam" kuba iinkampani zayisebenzisela ukuthengisa. Kodwa ixesha elithile ngoku, kunye nokubhala, iye yaba sisixhobo esinamandla kakhulu onokuthi wenze abantu benze nantoni na oyifunayo.
Ngokucacileyo, yonke into iya kuxhomekeka kumsebenzi owenziwe ngasemva, kuba akukho nto ilula ukuyifeza. Umntu kufuneka enze njalo ukwazi indlela yokunxibelelana noluntu kwaye ngobulumko ubakhokelela kwinto ofuna bayenze.
Izixhobo zokuthengisa nge-imeyile: into oyifunayo ukuyenza
Ngoku ekubeni unombono wokuba yintoni intengiso ye-imeyile, lixesha lokuba wazi ukuba yintoni na izixhobo eziphambili email marketing. Enyanisweni, bambalwa kakhulu, yiloo nto abaninzi bekhuthazwa ukuba benze le nkonzo. Kodwa kuphela abo banxibelelana ngokwenene noluntu baya kufumana iziphumo.
Umzekelo, khawucinge ukuba ufumana i-imeyile evela kwivenkile ekwi-intanethi ukhuphiswano lwakho lukunika izaphulelo kwiimveliso zosuku olukhethekileyo.
Kwaye ufumana enye, kwakhona kukhuphiswano lwakho, apho bakuxelela ibali lendlela eyazalwa ngayo loo nkampani, isizathu esabangela ukuba loo mntu enze inkampani yakhe ngolo suku lukhethekileyo. Kuloo imeyile akathethi ngqo nawe malunga nokuthenga, kodwa ubeka ubuntu kwivenkile yakhe. Ikwenza nawe ube yinxalenye yelo bali. Kwaye xa ifika, ulungele ukuthenga.
Ngoko yintoni efunekayo?
I-imeyile
Esinye sezixhobo eziphambili zentengiso ye-imeyile, kwaye enye yezona zinto zibalulekileyo, kukuba ne-imeyile. Kodwa hayi nje nabani na.
Njalo uya kushiya umfanekiso ongcono ukuba wenza i-imeyile yenkampani, oko kukuthi, kwivenkile yakho ye-intanethi okanye inkampani yakho, kuba ngaloo ndlela abantu baya kuziva bekhululekile ukwazi apho ivela khona.
Oko kuthetha ukuba akufanelekanga ukusebenzisa i-gmail, i-hotmail okanye nayiphi na ekhululekile.
Umbhalo wokubhala
Ngaba uyakhumbula ukuba sikuxelele ntoni ngaphambi kokuba isicatshulwa malunga nendlela ivenkile ekwi-intanethi yenziwa ngayo? Ewe, oko kubizwa ngokubalisa ibali, isebe lokukopa. Ikwabizwa ngokuba ukubhala okucengayo kwaye kukuba, ngamazwi, ufumana oko umntu uziva echongwa ngoko akufundayo, kubonakala ngathi siyazazi iingxaki anazo, nendlela avakalelwa ngayo. Kwaye, emva kwexeshana, isisombululo saloo ngxaki unayo sinikiwe.
Ukuze ndikunike umzekelo. Khawucinge ukuba kufuneka uthengise intsimbi. ukuya kwintsimbi Kwaye njengoko uthetha malunga neempawu kunye nokuba zilunge kangakanani, akukho ndlela umntu anokuthenga ngayo kuwe.
Ngoku, khawube nomfanekiso-ngqondweni ubhala isicatshulwa malunga nendlela intsimbi yafumana ngayo indoda umsebenzi. Unomdla, akunjalo? Kaloku uyakuqala ngokuthi laa ndoda yayingenanto, kuba wayethe phithi kukukhangela kuyo yonke indawo umsebenzi awayeza kubhatala ngawo iindleko zentombi yakhe, owayesakuba ngumfazi wakhe wayengasoloko emfowunela kuba engayirholi imali yenkam-nkam, enomsindo. kwaye emxelela ukuba uyonqena kwaye akanamsebenzi. Ngoko ukususela kwixesha awavuka ngalo de waya kulala, waqhubeka ebhala iincwadi neenkcukacha, ezithumela ngeposi, ejonga amawakawaka amaphepha omsebenzi, esiya kudliwano-ndlebe. Kodwa kwakungekho ndlela.
Kwada kwayimini enye, xa wayesiya kudliwano-ndlebe, wazijonga ezifestileni zevenkile waza wabona indlela awayekhangeleka eyintlekele ngayo. Iblukhwe ibishwabene noko ikrazukile, ibhatyi ibingathi inkulu kakhulu, ihempe ibindoyikeka kuba ndingayazi nokuba igudileyo na okanye leya ikhululekileyo. Yaye xa egxininisa kwakhona, ubona intsimbi. Kwaye kuthiwa, kwaye kutheni kungenjalo? Ukrwela ipokotho yakhe ebhatala i-ayina kwaye ufika kwi-interview ecela ukuya kwigumbi lokuhlambela. Ukhulula ihempe yakhe aze aqalise ukuyi-ayina kwigumbi elinye lokuhlambela, bothuka bonke abantu abangena apho.
Ngaba uyawufumana umsebenzi?
Uyabona ukuba sithetha ukuthini? Abantu abakuthandi ukuthengisa kubo., kodwa unokubafumana ukuba benze into oyifunayo kwaye oko kuphunyezwa ngokubhala okucengayo, esinye sezixhobo zentengiso ye-imeyile ekufuneka uyazi kakuhle.
Umrhumo okanye ababhalisi ukuthumela ii-imeyile zakho kubo
Ewe, ukuba ne-imeyile kunye nobuchule bokubhala ii-imeyile akufanelanga ukuba akukho bani onokuzithumela kuye. Kwaye ngenxa yoko kufuneka ukwakha “uluntu”. Ngapha koko, abantu abangama-50 ababhalisileyo bangaphezulu kokwaneleyo ukuqalisa ukusebenza.
Ngokuqinisekileyo, kufuneka babe ngabasebenzisi abanomdla ngokwenene kwinto oyenzayo.
Izixhobo zokuthengisa nge-imeyile: iinkqubo ezilawula ii-imeyile
Kwaye siza ekugqibeleni izixhobo zokuthengisa ze-imeyile. I inkqubo yokwenza nokulawula ii-imeyile. Kuba ukuba ubucinga ukwenza nge-webmail okanye ngenye yeenkqubo ezinikezelwa ngabamkeli, awulunganga, kuba apho awukwazi ukwenza uluhlu lokubhaliselwa okanye ukwenza inkqubo ngokuzenzekelayo ukuze ii-imeyile zithunyelwe nanini na xa ufuna.
Kwimarike kukho iinkqubo ezininzi ezikusebenzelayo, uninzi lwazo zihlawulwe. I-Mailchimp, i-Sendinblue, i-ActiveCampaign… la ngamagama ambalwa nje, kodwa ngawaphi awona angcono? Siyakuxelela.
- Mailjet. Inika inkonzo kumazwe angaphezu kwe-150 kwaye inesicwangciso samahhala, kunye noqhagamshelwano olungenamkhawulo (oku akuyona into ebonwa kwezinye izixhobo). Into entle kukuba ungayizama kwaye ubone ukuba iyakufanela na. Ukuphela komda kukuba ungathumela kuphela ii-imeyile ezingama-200 ngosuku, ama-6000 ngenyanga. Ingaba ithetha ntoni? Ewe, ukuba unoluhlu lobhaliso lwabantu abangama-250, ngama-200 kuphela abo basebenzisi abaya kufumana i-imeyile, abanye abafumani nto. Kwaye xa uchitha i 6000 quota uyakushiywa ngaphandle kwenkonzo kude kube yinyanga elandelayo.
- Ukuposa ngokulula. Kulula kakhulu ukuyisebenzisa kwaye inesicwangciso sasimahla kunye nesihlawulelwayo. Le yasimahla isebenza kuphela ukuya kuthi ga kwi-250 yababhalisi kunye nee-imeyile ezingama-2000 ngenyanga.
- SendPulse. Isimahla, ithumela ukuya kuthi ga kwi-imeyile ezili-15000 ngenyanga kwaye inesiseko sabasebenzisi ukuya kuthi ga kwi-2500 yabasebenzisi. Enyanisweni, ngomnye wabo banikela ngaphezu kwentetho.
- sendinblue. Ungavumeli igama likukhohlise, libonelela ngenkonzo ngeSpanish (kunye nangezinye iilwimi). Inesicwangciso sasimahla esinabasebenzisi abangenamkhawulo kodwa inciphisa ukuthunyelwa kwee-imeyile kwi-9000 ngenyanga (i-300 yonke imihla). Ukuba usebenzisa isicwangciso esihlawulweyo, nge-25 yeedola ufumana ii-imeyile ezingama-40.000 ngenyanga kwaye bekungayi kubakho mda wemihla ngemihla.
- I-mailchimp. Yenye yezona zinto zaziwa kakhulu, kodwa ikwanzima ukuyisebenzisa. Isicwangciso sayo sasimahla sikuvumela ukuba ube nabasebenzisi abangama-2000 kwisiseko kwaye uthumele ukuya kuthi ga kwii-imeyile ze-12.000 ngenyanga.
Ngaba izixhobo zokuthengisa ze-imeyile zicacile kuwe?