Izixhobo ezibalulekileyo zokuqhuba isifundo sentengiso

Kwiminyaka eyadlulayo, iinkampani zazigxile ikakhulu kwishishini elingaxhunyiwe kwi-intanethi. Izifundo ezithe kratya zemarike zazibiza kakhulu. Isizathu esijikeleze iindleko yayikukuba kwakufuneka uqeshe abasebenzi, okanye uzenzele ngokwakho ngokwasemzimbeni. Nokuba kukubonisana neefemu ezinedatha kwicandelo esiza kuzichukumisa, kunye nedatha ngokubanzi, ukuphanda ngento eyenziwe kukhuphiswano okanye uphando lwabasebenzi abaza kuqeshwa.

Okwangoku, I-intanethi isinika izixhobo zokwenza izifundo zentengiso, ngempumelelo nangokoqoqosho. Oku kuye kwavumela ukhuphiswano ukuba lube nakho ukufikelela kwezi ndlela zintsha zokuvavanya. Kodwa nangona kukho izifundo ezingaphezulu, ukuqonda ngcono umthengi, loo nto ayinakuba sisiphene kunokuba yinto yokudibanisa, ngokugxila ngakumbi kwimidla efunwa ngabathengi. Kwaye ngenxa yesi sizathu, namhlanje siza kubona uthotho lwezixhobo ezifanelekileyo zokwenza isifundo sentengiso.

Zenza ntoni izixhobo zophando zentengiso?

Bahlalutya intengiso enokubakho, phakathi konikezelo olukhoyo kunye nemfuno yeemveliso okanye iinkonzo ezihlalutyiweyo. Injongo kukukwazi ukufumana ezo Iimarike zeemarike apho kukho ukubonelelwa okuncinci kakhulu kunye nemfuno enkulu. Ezi datha zisinceda ukuba siqonde impumelelo enokubakho, ngokungafaniyo neemarike apho kukho ubonelelo oluninzi, kodwa imfuno encinci yento ethile.

Emva kwezi datha, umbono ocacileyo wamanqaku amabini anokufunyanwa. Inani labathengi ekuya kufuneka bathenge imveliso okanye iinkonzo ngaphakathi kwexesha kunye nexabiso esinokubanika lona.

Izixhobo zokwenza isifundo sentengiso ekwi-intanethi

Ukusuka apha, siza kubona uluhlu lwezixhobo ezigqwesileyo ezisivumela ukuba sifumane uhlalutyo olulungileyo.

SEMrush

Xa kuziwa ekwenzeni isifundo, SEMrush isoloko iyimpembelelo yam yokuqala. Ukuba ubungazi eli qonga, ndiyakumema ukuba ungene kwiwebhusayithi yalo, okanye kwizimvo ezahlukeneyo zabasebenzisi abayisebenzisayo. Banezixhobo ezingaphezu kwe-40 kuphuhliso oluqhubekayo, kwaye vumela uphononongo olupheleleyo lwe-SEO kunye ne-SEM. Unokuphinda uhlalutye iiwebhusayithi zokhuphiswano, umxholo, amagama aphambili, njl.

Kukulungele ukukwazi ukuhlalutya iwebhusayithi yakho, indawo ebonakala kuyo ukukhangela, fumana ukuba ngawaphi amagama aphambili anikezela ngeyona nto inokwenzeka, uguquko kunye nokuhamba kwewebhusayithi yakho, kunye nezinto ezinokubakho zentengiso.

I-SEMrush ihlawulwe, kodwa banikezela ukhetho lokubhalisa kunye nokuvavanya ukukhangela inani elithile lamaxesha. Ukusuka apho, kuyahlawulwa ukuba ufuna ukuqhubeka. Ngale ndlela, uya kwazi ukuba zinomdla njani zonke izixhobo abazinikelayo.

iintsingiselo Google

iintsingiselo Google isinika isixhobo sasimahla nesimahla ukulinganisa ukuhamba kwegama elithile elingundoqo ixesha elidlulele. Ingasetyenziselwa ukuthelekisa amagama amaninzi kwaye ujonge iindlela zokukhangela. Ixabiso labo livela kwii-axes ezimbini, enye yexeshana kunye nesinye isalathiso esikwi-0 ukuya kwi-100 yokuthandwa okanye umdla.

Kwiimeko apho sikhangela iikhonsepthi, ezingafane zihanjiswe rhoqo, umyalezo ubonakala ngathi akukho datha yaneleyo ukuba ikwazi ukwenza iziphumo. Ngeendlela zikaGoogle, sinokufumana ukuba ngawaphi amagama akhangelwe kakhulu ixesha elingaphezulu, ngeyiphi ipesenti, kwaye yeyiphi imimandla okanye amazwe, ukufumana iintsingiselo.

UmCwangcisi wegama elingundoqo leGoogle

UmCwangcisi wegama elingundoqo leGoogle kukuzivelela kwesixhobo segama elidala likaGoogle isinika awona magama akhangelwe kwishishini lethu, kunye nokukwazi ukukhetha ngokuchanekileyo ngakumbi abo abasebenzisi bathanda ukukhangela. Siza kuphakamisa amagama aphambili ukuze amagama aphambili esiceba ukuwasebenzisa asebenze kakuhle, umzekelo kwimikhankaso yentengiso.

google Analytics

Esinye sezixhobo zasimahla esizifumana kuGoogle ezisinceda kwisifundo sethu sentengiso. google Analytics isinika zininzi iinkcukacha-manani ukumisela okwenziwa ngabasebenzisi kwiwebhusayithi yethu. Yazi ukuba ngawaphi amaphepha abawatyelelayo rhoqo, ixesha abahlala kulo, ukuba bayabhabha, indawo apho bavela khona iindwendwe, iinguqu eziphunyeziweyo, ukwenziwa kwemikhankaso yentengiso ... Isixhobo esibalulekileyo, esingafanelekanga ukuba siphoswe.

Intlalontle

Esi sixhobo sisivumela ukuba simisele inqanaba lokukhankanywa okanye ukubaluleka kwekota esiyifunayo, kwi-Intanethi nakwiinethiwekhi zentlalo, imifanekiso okanye iibhlog. Intlalontle nanjalo ivumela ukuba siyazi imvakalelo (kunye neepesenti) oko kuyavusa, kuba ikwabeka ukuba izimvo azichanekanga, azithathi cala okanye zilungile. Ngale ndlela siya kuba nakho ukufumanisa inqanaba kunye nomyinge wenzala ethi ivuse uphawu lwethu, xa kuthelekiswa nalawo sikhuphisana nawo.

Alexa

Alexa Isivumela ukuba siqikelele ukugcwala kwewebhusayithi kunye nokuma kwayo, kunye nomthamo wezithuthi esinokuba nawo. Ukongeza, iyasivumela ukuba sazi ukuba ngawaphi amagama endalo angeniswa kwindawo. Ngeenjongo zophando lweemarike, iyakusinceda sazi ukuba ngawaphi amagama aphambili asetyenziswayo.

Ngamanye amaxesha kunokwenzeka ukuba ufumane umahluko phakathi kwamaxabiso edatha aboniswa kuthi kwi-Alexa naphakathi kwezinye izixhobo, naphakathi kwazo. Kodwa into ebalulekileyo kukuba sikwazi ukulinganisa umahluko phakathi kwamanqanaba abonisiweyo kuthi, ukwazi ukuba yintoni ebaluleke kakhulu kuthi. Ndiyithetha le nto ukuze ndingazilinganiseli kwisixhobo esinye, iseti yazo, nangona siza kuba nedatha ethe kratya, kunye nolwazi oluthe kratya ngakumbi kwizifundo zentengiso.

Quicksprout

Esi sixhobo siya kukuvumela ukuba uhlalutye iwebhusayithi yakho, leyo yokhuphiswano, uthelekise, kwaye ulandele uphawu lwakho kwiinethiwekhi zentlalo. Inomdla kwaye kulula ukuyisebenzisa, kwaye ngexesha elifutshane, uya kuba nakho ukufikelela kuhlalutyo lobuchwephesha kwiwebhusayithi yakho. Ukubhalisa kulula kakhulu, yiya nje kwiwebhusayithi Quicksprout kwaye ungene kwisizinda sewebhusayithi yakho. Ukusuka apha, kumanyathelo ambalwa emva kokuqinisekiswa nge-imeyile, iyadityaniswa, kwaye ilungele ukusetyenziswa.

Izigqibo zophando lweemarike

Ukuqala ukuqhuba isifundo sentengiso kuyakhawuleza kwaye kulula namhlanje. Okukhona sinokukhetha ngakumbi kwaye siyisebenzisa, kokukhona iya kucacisa ngakumbi, inokuthenjwa kwaye ichaneke.

Ngoku ungazibona ukuba ziziphi izixhobo ezizizo ekufuneka uzidibanisile ukuqala. Ewe kunjalo, ungazivaleli kwinto enye okanye ezimbini, ukuze ube nakho ukubona ngakumbi kwihlabathi liphela nangokupheleleyo malunga neshishini lakho. Qhubeka "udlale" nabo bonke, kwaye ungaqala ukuqonda apho izinto zihamba khona, kunye nemibono evelayo.