Ukwamkelwa. Kuzo zonke izinto abantu abazifunayo, ezona zibalulekileyo kukuqwalaselwa. Kukwimeko yobuqu, yomsebenzi kwaye, ewe, kwinqanaba le-Intanethi. Ngaphandle kokuqwalaselwa siziva ngathi abasixabisanga, kodwa ngokuqonda, yonke into iyatshintsha. Ukuguqula umthengi kwiwebhusayithi kuko konke oku, kodwa ngexabiso elongeziweyo abavakalelwa kukuba kufuneka bazimanye nathi. Nokuba kungaphantsi kobhaliso, ukudibana, okanye kumsebenzisi ukuze ube ngumthengi.
Ke ngoko, namhlanje siza kuchaza ukuba yintoni ukuguqulwa kwewebhusayithi yakho. Kubaluleke kangakanani. Indlela umlinganiso wokuguqula onokulinganiswa ngayo. Iingcebiso zokuphucula ukuguqulwa kunye nezixhobo ezivumela ukwenziwa kwale njongo. Ukuba ufuna ukwazi yonke into malunga nokuguqulwa, ufike nje kwindawo efanelekileyo ukuze ubambe. Masiqale.
Yintoni ukuguqulwa kwewebhusayithi yakho?
Njengoko besesichazile ngaphambili, Ukuguqulwa kwewebhusayithi kulele kwisenzo esilindelekileyo sabasebenzisi bezinto ezinikezelwayo kwiphepha elithile lewebhu. Inokuba ivela kumrhumo kumbutho, ukuthengwa kwemveliso, njl. Ngamanye amagama, ukuguqula indlela undwendwe olunxibelelana ngayo noko kulindeleke ukuba kwenziwe kwiwebhu.
Le ntshukumo "yenziwe yenzeka" kwi loo mzuzu umsebenzisi ucofa kwaye enze isenzo kulindeleke. Umzekelo ukukhuphela ifayile, ukugcwalisa nokuthumela ifom, okanye ukulandela nje iphepha elinye.
Ukubaluleka kokuguqulwa kwewebhu
Kule mihla, akusenele ukubonisa abathengi yonke into esiyenzayo okanye esiyiyo. Kuya kufuneka uqhubele phambili, kwaye ube nakho ukufikelela vusa umnqweno owaneleyo ukuze undwendwe luzive ukuba kufuneka luzuze oko sikunikelayo. Ukuqonda oku, kwanele ukucinga ukuba iwebhusayithi yethu ifumana utyelelo oluninzi, ngaphandle kokufumana nantoni na enomdla, shiya iwebhu ikhangele into abayifunayo kwabanye. Ukubaluleka kokuguqulwa kwewebhu, emva koko, kufunyanwa kwabo banokubakho abasebenzisi, abagqibela ngonqakrazo lwabo. Kodwa ayipheleli apha.
Abo basebenzisi abaguqukileyo baya kuhlala behlalutya ukuba ilungile kangakanani into esiyibonisayo. Ke ngoko, xa umqobo sele woyisiwe kwaye ufumana elona nani liphezulu lokuguqulwa, akufuneki silibale kwaye sinikele ngomgangatho kwiinkonzo esizibonelelayo. Umsebenzisi obeke ulindelo lwabo, noluzalisekisiweyo, uya kuqhubeka nokusithathela ingqalelo amatyeli exesha elizayo, okanye uya kuqhubeka nokugcina unxibelelwano kunye newebhusayithi yethu.
Linganisa umyinge wokuguqulwa / umyinge
Kukho abo bakubiza ngokuba ngumgangatho wokuguqulwa okanye umlinganiso wokuguqula, ekugqibeleni okubalulekileyo ngumxholo. Ukulinganisa umyinge, kuyimfuneko ukubona inani labasebenzisi abatyelele iwebhusayithi ngexesha elithile. Emva koko, kuya kufuneka uhlule elo nani ngo inani labasebenzisi abaye benza isenzo esilindelekileyo, kwaye babale ipesenti.
Umzekelo, iwebhusayithi eyafumana abasebenzisi abangama-5.000 apho i-100 yabo ibhalisile okanye ithengileyo imveliso, sinokuba nenqanaba le-2%. Abasebenzisi aba-1 kwabangama-50 bavumile ngento elindelweyo.
Umyinge sisalathiso esihle sokulinganisa ukukholisa kwiwebhusayithi yethu. Ipesenti ephezulu, kokukhona izinga lokuguqula liya kufezekiswa. Ukongeza, lixesha elifanelekileyo lokuzama ukuphucula iirhafu, ngenxa yeso sizathu, siza kubona iingcebiso.
Iingcebiso zokuphucula izinga lokuguqulwa kwewebhusayithi yakho
Into yokuqala kukuchaza ngendlela elula necacileyo into oyenzayo kwinto nganye. Abasebenzisi abasoloko beziingcali ebaleni, kwaye Ulwimi oluninzi lobugcisa lunokudida. Yinto eqinisekisiweyo, ngokuqinisekileyo oya kuba nayo. Lowo unokujonga ulwazi ngaphambi kokwenza isigqibo, kunye nokufumana uluhlu lwezinto onokukhetha kuzo ekunzima ukuziqonda kwangoko. Yintoni edla ngokwenzeka? Ukudideka, ukuthintela kunye nokurhoxa. Into ekufuneka siyiphephe ngazo zonke iindlela. Singafumana enye indawo ethi, ngokunganikezeli ngokufanayo, kodwa mgangatho ombi, ifezekise inani elikhulu lokugaya ngenxa yeenkcazo zayo ezilungileyo.
Zenze ubonakale
Yinto umzuzwana, kwaye inefuthe eliphezulu kakhulu. Bonisa apho unamancedo akho, okanye apho banokukufumana kwintloko enye yephepha. Ukuba, ngokuchaseneyo, ufuna ababhalisile kuphela kwaye awudingi ndawo zokwenyani, beka ifoto yakho enye (ungabinantloni). Thina bantu siyakuthanda ukukwazi ukwazi ukuba sijongana nabani, kwakha ukuthembana, kwaye singazi ncam ukuba le nto siyifunayo ivela phi, ibuyela umva.
Vumela abathengi abonelisekileyo kunye nabantu bakuthethele
Ngokulula njengoko yenza umfanekiso ocacileyo kunye nefoto kunye negama lomntu okucebisayo kunye noluvo lwabo. Umfanekiso uxabisa amagama aliwaka, kwaye ngaphezulu kwayo yonke into xa ukrokrela ukuba izimvo ezibonakalayo zinokuveliswa yinkampani uqobo.
Cacisa iwebhu, cacisa, izinto eziselubala ezithi zenze ubunyani kwaye zingabangeli ukukrokrela.
Uhlaziyo lokugcina iwebhu
Jonga amaxesha ngamaxesha (zonke iinyanga ezimbalwa), ukuba yonke into ibekwe kakuhle. Ngale nto ndithetha iimpazamo zopelo, amakhonkco angasebenziyo, umfanekiso ongasekhoyo ... Uyandiqonda. Asazi ukuba yeyiphi eya kuba yindawo yokuqala apho umntu eza kufumana umbono wokuqala. Kwaye asizukuququzelela uguquko olulungileyo ukuba sivumela ezi mpazamo zixhaphakileyo kumaxesha ngamaxesha.
Izixhobo zokuphumeza ukuguqulwa kwewebhusayithi yakho
Akukaze kabuhlungu ukwazi ukuba yintoni amandla kunye nobuthathaka bewebhusayithi yakho. Ukwenza oku, kukho izixhobo ezahlukeneyo eziza kukunceda ubone ukuba yeyiphi inyathelo oza kulithatha ukufezekisa uguquko olungcono.
I-Optimizer yeWebhusayithi ebonakalayo- VWO
- Isilungisi seWebhusayithi igqityiwe. Inemisebenzi yenza uvavanyo lwe-A / B ngaxeshanye oko kuya kukunceda ubone ukuba yeyiphi eyona nto ubonisayo.
- Olunye ukhetho kukukhetha Msgstr "Yahlula Uvavanyo". Iyafana kakhulu kuvavanyo lwe-A / B, kuphela koku kuyimfuneko ukwenza ii-URL ezahlukeneyo zelo phepha ufuna ukulibonisa ngoguqulelo lwalo.
- Ubushushu. Ngale ndlela kunokwenzeka ukuba ujonge ifayile ye iindawo apho ucofe ngaphezulu okanye ngaphantsi kwenziwe ngabasebenzisi.
- Ukulandela umkhondo. Ukulinganisa kunye nokulandelela inani leenguqu ezenziwe kwiwebhu kwiphepha ngalinye.
Kusimahla kangangeentsuku ezingama-30 okanye ubuninzi kwiindwendwe ezili-1000.
google Analytics
Con google Analytics, Sinokubona apho abasebenzisi bacofa khona rhoqo kunye nenye idatha. Ukwenza oku, kuya kufuneka uziphathe kakuhle> Umxholo weSiza-> Amaphepha okufika. Idatha yenani labasebenzisi, awona maphepha atyelelweyo, ixesha eliqhelekileyo leseshoni, njl.
Uhlolo
Uhlolo iyaqhubeka kwaye ivumela ukuba sibone okwenziwe ngumsebenzisi ngamnye kwiwebhu kwividiyo. Ukwenza oku, into eyenzayo kukurekhoda kwividiyo iintshukumo ezahlukeneyo zemouse, ukucofa kwayo, ikhibhodi, njl. Ndiyayichaza kuba ngaphandle kwe-Inspectlet kukho ezinye izixhobo ezivumela umsebenzi ofanayo. Nangona kunjalo, kuyinyani oko kudala kudala impikiswano malunga nomba wabucala wabasebenzisi. Ukuqaqambisa ukuba bahlala bengazi nto ngayo. Kwelam icala kufuneka ndongeze ukuba andilisebenzisi, nangona ndilazi ngokucacileyo.
Ukusebenziseka kwayo…. Masithi kungcono ukwazi, kukuba nakho ukubona ukuba umsebenzisi unxibelelana njani. Idatha eninzi igcinwe ukuyicubungula njengoko unokuthekelela, kuphantse kube yinto engenakwenzeka. Kodwa bendifuna ukuyongeza njengesixhobo, kuba ngapha koko, isenza ukuba sibone umbono ngokubanzi ngakumbi wobugcisa bokuguqula iwebhusayithi.
Ndiyathemba ukuba ikuncedile, kwaye unokuphucula izinga lokuguqula iwebhusayithi yakho. Ekugqibeleni, yiyo loo nto yenza umahluko.