Ukuba ne-eCommerce namhlanje akukho nzima. Kodwa ukuze uphumelele kunye naye ewe, kunye nokunye okuninzi. Ke ngoko, abo batyala imali kwiqhinga lokuthengisa banethuba elingcono lokufikelela kubathengi abafanelekileyo, benze inzuzo kwaye baqalise elo shishini kwi-Intanethi.
Kodwa, Yintoni icebo lokuthengisa? Zininzi iintlobo? Ufanele uhambe njani? Ukuba uzibuze nje yonke le mibuzo, kwaye nokuba mbalwa, lixesha lokuba ujonge ulwazi esiluqokelelele wena.
Yintoni icebo lokuthengisa
Ungasichaza isicwangciso sentengiso njenge loo manyathelo ekufuneka eyithathile inkampani ukuze inyuse ukuthengisa kunye negama lomfanekiso ngokubhekisele kukhuphiswano.
Yiyo ke, eyinkqubo apho iskripthi siphuhliswa khona, ngokusekwe kwimithombo ekhoyo kwinkampani, zombini ezemali kunye nezinto eziphathekayo, ezinokuseka uthotho lwezenzo. Oku kufuneka kube nenjongo yokwandisa ukuthengiswa kweemveliso ezikhoyo, okanye ukuyenza yaziwe ngakumbi ngabasebenzisi kunye nabantu abanomdla kwinto abanayo.
Naliphi na icebo lokuthengisa Yenziwe ngokusekwe kwiinjongo ezintlanu ezi:
- Ngokukodwa: Zezo zibhekisa kwinjongo ethile, into ethile ofuna ukuyiphumeza.
- Ukulinganisa: kuba kuya kufuneka uyazi ukuba ukulinganisa njani oko kuphunyeziweyo, kungenjalo kunzima ukwazi ukuba impumelelo iphunyeziwe okanye akunjalo.
- Ukuzuzwa: Awunakho ukuzibekela iinjongo ekunzima ukuzifezekisa okanye ezingenakwenzeka. Kuya kufuneka ubenenyani kuba, ngapha koko, siya kuthi sigqibe ngesicwangciso-qhinga sentengiso esingazukufezekiseka.
- Ifanelekileyo: Ezihambelana nenkampani kunye nento ofuna ukuyiphumeza. Umzekelo, ukuba injongo yakho kukuthengisa iimveliso ezingaphezulu, awunakulinganisa iziphumo zesicwangciso esisekwe kukuthandwa okunyuswa ziintanethi zentlalo.
- Ngomhla: Ungaseta iinjongo zexesha elifutshane, eliphakathi nelide.
Iindidi zamacebo
Ukuthetha malunga neentlobo zezicwangciso kunokuba kubanzi kakhulu. Kodwa kwangaxeshanye iya kukunika umbono wendlela ekufuneka uluthathele ingqalelo uxwebhu lolu hlobo ngokusekwe kwinjongo jikelele ofuna ukuyiphumeza. Umzekelo, ukujonga ukuthengisa iimveliso kwivenkile yakho akufani nokujonga unxibelelwano ngakumbi nabathengi kwiinethiwekhi zentlalo.
Izicwangciso zahlukile kwaye, nangona kunjalo, ziya kuwela ngaphakathi kwesicwangciso sentengiso.
Ke ngoko, apha sikushiya uqhelekile namhlanje.
Isicwangciso sokuthengisa esingenayo
Nguye okhathalela loo nto abathengi bafikelela kuhlobo. Imizekelo yoku inokuba ziikhosi, izifundo okanye iimveliso ezifuna ukusombulula ingxaki enabasebenzisi, kunye nokucacisa ukuba ungayisombulula njani.
Mhlawumbi yeyona nto inzima ukuxhaphaza, ngakumbi kuba namhlanje phantse yonke into iyile.
UkuThengiswa kweMpahla
Ukuba ufuna ntoni Nika ixabiso kwimixholo yewebhusayithi yakho, kwaye kwangaxeshanye uphucule i-SEO Ukuze uGoogle akubeke kumaphepha okuqala eziphumo, le yenye yezona ndlela zibalaseleyo zokukhetha iindlela zokwenza intengiso.
Isekwe kungekuphela ekumiseni izihloko ezilungileyo kunye nokusasaza amagama aphambili kuzo, kodwa ikwanikezela umxholo onomdla kubasebenzisi, obafundisayo kwaye obaxhobisayo ukuya kwinqanaba lokuba ngumdla kubo.
Ukuthengisa kwezentlalo
Omnye iqhinga lokuthengisa elisekwe kwimidiya yoluntu namhlanje, ngokuqinisekileyo ukubetha. Ngakumbi nangakumbi abantu bajoyina iinethiwekhi, kwaye apho ungafumana khona.
Ke ngoko, ukunikezela ngezixhobo kunye neenzame zokupapasha i-eCommerce yakho okanye iphepha lakho ngezi ndlela onokukhetha kuzo ngoku kubalulekile kuninzi. Ewe kunjalo, kwiimeko ezininzi injongo kukwazisa uphawu, hayi ukuthengisa. Kuba oko kuhlala kuyinto yesibini; eyona nto isisiseko sisiseko sonxibelelwano kunye nabalandeli kwaye, kwangaxeshanye, unxibelelwano nabo.
Ukuthengisa nge-imeyile, iqhinga lokuthengisa nge-imeyile
Ngakumbi nangakumbi i-eCommerce iyalwenza olu hlobo lwesicwangciso kodwa kuya kufuneka ulumke kakhulu kuba uninzi lubajonga njengogaxekile, nokuba babhalisile.
Kwakhona, ukuthumela i-imeyile yonke imihla, okanye kwiveki nganye, kunokubangela abaninzi ukuba bangabhalisi ukuba ngexesha lokuqala abanikiwanga nantoni na ebanomdla. Kule nto kufuneka wongeze ukuba ayizizo ii-imeyile "ezenzelwe wena", nangona ngoku kukho umahluko omkhulu ngokokuthanda komthengi ngamnye.
Ungasiphucula njani isicwangciso sentengiso
Siye mhlawumbi safikelela kwelona candelo libalulekileyo ukuba into oyikhangelayo sisicwangciso esiqhelekileyo “sentengiso”. I-eCommerce nganye ineenjongo, izixhobo kunye neendlela zokwenza izinto. Oku kuthetha ukuba ukusebenzisa template okanye elinye icebo lenkampani Ukuyifaka kwivenkile yakho ekwi-intanethi okanye kwi-brand yakho akunakufumana iziphumo ozilindeleyo.
Ke ngoko, kufuneka iphononongwe kwinkampani ethile okanye kwishishini. Kuyo, kuya kuqokelelwa amacandelo aliqela, kwizixhobo ezikhoyo, imisebenzi eza kwenziwa, indlela yokulinganisa iziphumo, amathuba otshintsho ngokweziphumo kunye noko kuya kufezekiswa.
Ukwenza oku, la manyathelo alandelayo:
- Beka iinjongo zakho. Ngokusekwe koko sikuxelele ngaphambili. Akukho ubuncinci okanye ubuninzi benani, kodwa ngesiqhelo isicwangciso sentengiso sonyaka.
- Uphando lwemakethi. Oku kufezekiswa ngokuqokelela lonke ulwazi olunokubakho malunga nemarike ofuna ukusebenza kuyo. Ukongeza, kukho amacandelwana amabini abalulekileyo: lawo anokuba ngabathengi, oko kukuthi, abaphulaphuli ojolise kubo kwaye ekufuneka ubazi; kunye nabo bakhuphisana nabo, ekufuneka uhlalutye ukuze wazi ukuba yintoni elungileyo ekuyoyiseni kwaye yeyiphi embi ngayo, ukuze ungangeni kwiimpazamo ezifanayo.
- Amaqhinga okuphumeza ezo njongo. Imisebenzi, iintshukumo kunye neeprojekthi eziza kwenziwa ukufezekisa le nto uyifunayo.
- Uhlahlo-lwabiwo mali lukhona, zoqoqosho nezobuchule.
- Tshintsha amaqhinga. Unokuseka izicwangciso ezithile njengesicwangciso B ukuba uyabona ukuba ziyasilela apho ubuthembele kuzo ukuze wenze utshintsho emsebenzini kwaye ufumane iziphumo ezingcono.
Kwaye kunjalo. Kungabonakala kulula kodwa umceli mngeni wokwenene weendlela zokuthengisa, ngaphandle kwamathandabuzo, kukufezekisa iinjongo ezibekiweyo.