Ukuze uphumelele nge isicwangciso sokuthengisa kwi-intanethi kuyimfuneko ukuba ithathele ingqalelo indlela amandla kunye nobuthathaka beshishini lakho ziya kuchaphazela ngokuthe ngqo ukuthengisa kwakho.
Kule nto kubalulekile ukuba uyenze uhlalutyo oluthembekileyo nolungqongqo, ukukhangela amandla kunye nobuthathaka, kunye nosongelo kunye namathuba.
Yintoni amandla kunye nobuthathaka
Okokuqala, kufuneka uyazi ngokuthe ngqo ukuba sithetha ukuthini amandla kunye nobuthathaka kwi-eCommerce. Kwaye le migaqo inxulumene ngokusondeleyo neSifundo se-SWOT kwaye kwangaxeshanye ikunika umbono wehlabathi ngemeko yeshishini lakho kwi-Intanethi. Ngapha koko, uhlalutyo lwamandla kunye nobuthathaka beshishini (nokuba likwi-intanethi okanye ngokwasemzimbeni) kunokukunceda ukuba uphucule ezo nkalo apho "wona" khona kwaye uphucule ezo zikwahlula kukhuphiswano lwakho.
Ke ngoko, ukwazi nganye kuzo kuya kukunceda ubone izinto ezahlukeneyo ze-eCommerce yakho.
Yintoni amandla
Singawachaza amandla njenge izakhono umntu anazo, okanye ishishini, elenza libonakale. Ngamanye amagama, babonisa umahluko oqinisekileyo kwabanye abantu okanye kumashishini. Kule meko, sinokuthi zizinto ezilungileyo, ezichongiweyo kunye nokwahlulahlula ishishini.
Umzekelo, masithi useta ivenkile yokudlala kwi-Intanethi. Kwaye kwenzeka kuwe ukubeka icandelo apho kuboniswa khona umfanekiso kwaye banokongeza iithoyi abazifunayo. Ukongeza, unika ithuba lokusebenzisa i-3D ukuze elo gumbi liboniswe endlwini kwaye linxibelelane nezinto zokudlala. Oko kungamandla eshishini lakho, kuba uvelisa into engenamntu, kwaye ke yinto ebalulekileyo ukuqaqambisa kwisicwangciso sentengiso.
Buyintoni ubuthathaka
Makhe sithethe ngobuthathaka. Ngokungafaniyo nezo zangaphambili, ubuthathaka zezi Iimpawu ezithintela okanye ezithintela uphuhliso olufanelekileyo lwesicwangciso sakho seshishini. Ngamanye amagama, sithetha ngezo zinto ziza kukulimaza kwaye kuya kufuneka uthathe ingqalelo ekuphuculeni i-eCommerce yakho.
Ukukunika umzekelo, kwivenkile efanayo yokudlala, ubuthathaka iya kuba bubudala bakho. Ngokuqinisekileyo baninzi abantu okhuphisana nabo abaye kweli candelo ixesha elide, kwaye oko kuthetha ukuba banabathengi abathembekileyo okanye isiseko esingaphezulu okanye esincinci sabathengi. Kwelinye icala, ayinguwe. Ke ngoko, sithetha ngobuthathaka, into ekufuneka uyiphucule kwaye kwangaxeshanye iziphene ozithelekisileyo kukhuphiswano lwakho.
Isifundo se-SWOT: kutheni kubaluleke kangaka
Ukuhlalutya amandla kunye nobuthathaka be-eCommerce kubandakanya ukwenza uhlalutyo lwangaphakathi lweshishini lakho. Ngamanye amagama, iya kuba kukulungiselela icandelo lokuqala lohlalutyo lwe-SWOT. Kodwa yintoni uhlalutyo lwe-SWOT?
Las Iimpawu ze-SWOT zibhekisa kubuthathaka, izoyikiso, amandla kunye namathuba. Uhlalutyo olwenziwa ngokusekwe kwimiba yangaphakathi (ubuthathaka kunye namandla) nangaphandle (Amathuba kunye nezoyikiso).
Olu xwebhu lubaluleke kakhulu ukuze ukwazi ukuhlalutya imeko ekuyiyo ngoku kwi-eCommerce yakho kwaye ke ukwazi ukwenza izigqibo ezifanelekileyo nezingaguquguqukiyo kwishishini lakho. Inantoni yokwenza nesicwangciso sokuthengisa kwi-Intanethi? Ezininzi.
Ngokukodwa, kwisicwangciso sokuthengisa kwi-Intanethi, Ayisiyomfuneko yokuba uyazi kuphela ezo zinto zikwenza ukuba ubonakale ukhuphisana nabo, kodwa kufuneka ubazi. Kungenxa yoko ukufumanisa ukulunga nokubi kweshishini lakho kubaluleke kakhulu, kuba ngale ndlela unokukhuthaza isicwangciso esisekwe kumandla aso ngelixa usebenza ukuguqula obobuthathaka bube ngamandla (okanye, ubuncinci, ukubenza banyamalale kwaye bangabi Inkalo engeyiyo kwi-eCommerce yakho)
Ndifumene njanivukwenza isifundo se-SWOT kwisicwangciso sokuthengisa kwi-Intanethi
Ngoku ukuba uyazi ukuba kubaluleke kangakanani ukwazi amandla kunye nobuthathaka, kunye nezoyikiso kunye namathuba, umbuzo olandelayo onokuzibuza wona malunga nokwenza. Oko kukuthi, ulwenza njani uhlalutyo lwe-SWOT kwisicwangciso sokuthengisa kwi-Intanethi se-eCommerce?
Uhlalutyo lwe-SWOT phantse lonke lumelwe kwi-2 × 2 matrix, okanye kwitafile eyi-2,2, ngendlela yokuba uhlalutyo lwangaphakathi nolwangaphandle luqokelelwe, kwaye iikhonsepthi ezine zihambelana ngendlela yokuba i-matrix ibe njalo:
- Ubuthathaka - izoyikiso
- Amandla-Amathuba
Ngale ndlela, i Ikholamu yokuqala iya kungqinelana nohlalutyo lwangaphakathi, ngelixa yesibini iya kubandakanya imiba yohlalutyo lwangaphandle.
Kwaye yenziwa njani? Ukulandela la manyathelo:
Zazi izinto zakho zangaphakathi
Sithetha ngabo izinto ezinokuba zombini amandla kunye nobuthathaka. Umzekelo:
- Uhlobo lwakho.
- Iindleko zemveliso.
- Izakhono zabantu.
- Ubudlelwane nabaxhasi.
- Ukunxibelelana.
- Iinethiwekhi zentlalo.
- Izakhono nolwazi.
- ...
Kukulungele ukuba wenze uluhlu olubanzi lwayo yonke into enxulumene ngaphakathi. Emva koko, kuya kufuneka uwahlule ube ngamacandelo amabini, ukomelela kunye nokusilela. Indlela yokwahlulahlula? Kumandla kufuneka ubeke ezo zinto zivelisa inzuzo okhuphisana nayo.
Umzekelo: uphawu olwaziwa ngcono, uthungelwano olungcono, iimveliso ezinomtsalane, amaxabiso angcono ...
Kwelinye icala, uya kuba neentsilelo. Ezi zezizo eziza kukwenza ungakhuphisani kangako, njengoku: ukungabikho kwamava, iingxaki zangaphakathi, amaziko amadala, ukungabi nasikhundla kwi-eCommerce, ukungabinazo iinethiwekhi zentlalo
Zazi izinto zakho zangaphandle
Njengakwimiba yangaphakathi, kuyimfuneko ukwenza nangaphandle, kodwa rhoqo isekwe kwinto yokuba ukhuphiswano lukwi-Intanethi, kuba sithetha nge-eCommerce.
Kule meko, izinto ezinje ngabanikezeli ngeempahla, abasasazi, iimeko zoqoqosho, utshintsho kwindlela yokuziphatha kwabathengi, abakhuphisana nabantu abadala… banokumisela amathuba akho kunye nezisongelo.
Phuhlisa iqhinga lakho lokuthengisa kwi-Intanethi ukomeleza izibonelelo ze-eCommerce yakho
Ngoku ukuba uyazi yonke into enokuba nefuthe kwinkqubela phambili ye-eCommerce yakho, lixesha lokuba uphuhlise isicwangciso sentengiso esikwi-Intanethi esigxile ekuzuzeni amandla akho kunye namathuba, kwangaxeshanye ujike ubuthathaka bube yinto elungileyo, uyeke Izisongelo
Umzekelo, khawufane ucinge ukuba ubuthathaka abunazo iinethiwekhi zonxibelelwano. Isicwangciso sentengiso kwi-Intanethi iya kuba kukudala ezi nethiwekhi kwaye uzinike uphawu "ubuntu", oko kukuthi, ubanike ubomi kwaye ugcine unxibelelwano nabasebenzisi abanokuba nomdla kwimveliso okanye kwishishini lakho.
Okulandelayo, kwaye ngendlela ebonakalayo, uya kuba nakho ukwazi ukuba ngawaphi amandla, ubuthathaka, amathuba kunye nosongelo lweshishini le-eCommerce. Ke, uya kuba nakho ukubona iziphumo onokuzifumana kuhlalutyo lwe-SWOT.
Athini amandla kunye nobuthathaka kweshishini lakho le-ecommerce?
Xa kuziwa kwifayile ye- isicwangciso sokuthengisa kwi-intanethiNgumbono olungileyo ukwenza uphando lweemarike kubathengi bakho bangoku. Oku kuya kukunceda wakhe umbono othembekileyo ngakumbi wedumela lakho njengenkampani kwimarike.
Amandla
- Eminye imizekelo yamandla inokubandakanya:
- Inkonzo yabathengi eguqukayo kunye nokuguquguquka
- Iimpawu ezininzi ezizodwa okanye izibonelelo ezinikezelwa yimveliso yakho
- Unolwazi oluphambili okanye olukhethekileyo
Ubuthathaka
- Malunga nobuthathaka:
- Ukungabinazo izibonelelo eziyimfuneko zemali
- Ukungabikho kwegama elihle kwiimarike
- Yiba neenkqubo zokungaphumeleli
Isicwangciso sokuThengisa kwi-Intanethi: Kuthekani ngamathuba kunye nezoyikiso?
Kule nto Isicwangciso sokuthengisa kwi-Intanethi kumashishini e-Ecommerce Kubalulekile ukuba ubandakanye amathuba kunye nosongelo. Ngale ndlela sine:
Amathuba
- Yandisa ibango lecandelo elithile lentengiso
- Sebenzisa i-Intanethi ukufikelela kwiimarike ezintsha
- Ukusetyenziswa kwetekhnoloji ephucula umgangatho weemveliso
Iinkqubo
- Ukuvela kwabakhuphiswano abatsha
- Ngcono, inomdla ngakumbi okanye iphucukileyo, kwaneenguqulelo ezingabizi kakhulu zemveliso ekunikezelwayo
- Imithetho emitsha eyonyusa inkcitho
- Ukwehla kuqoqosho olucutha ibango lehlabathi
Ngayiphi na imeko, wakube ulugqibile olu hlalutyo, unokulinganisa iziphumo ezinokubakho zento nganye ekubumbeni isicwangciso sakho sentengiso kwi-Intanethi. Ukujonga yonke le miba, kunokwenzeka ukuba wenze isicwangciso sentengiso kwi-Intanethi ngokuhambelana neemfuno zangoku kunye namathuba amakhulu okuphumelela.
