Ngaphezulu kwekhulu leenkampani ezincinci zaseSpain ebezizimase le ntlanganiso ezorhwebo, ii-SME kunye nolungiselelo Ixesha elifanelekileyo leCommerce, umsitho uxhaswe ngu IComandia nguCorreos ibibanjelwe eMadrid. Abazimasileyo bakwazi ukumamela iingcaciso ezine ziingcali ezisixhenxe ngaphezulu kwengcaciso ezine, itafile yengxoxo enamabali empumelelo kunye necocktail yokugqibela yotshintshiselwano ngezimvo kunye nenethiwekhi.
NguYesu Sánchez Lladó, Intloko ye-eCommerce kunye nePosi yePosi, wavula intetho yakhe ngolu lwazi: "Kwiminyaka elishumi elinesihlanu, isinye kwisithathu sezorhwebo siza kuba kwi-Intanethi." USánchez Lladós wakuchaza oko "Ngonyaka ka 2027 sizakube sisukile kwishumi elinesihlanu lezigidi zeerandi ngonyaka ka 2013 saya kumakhulu amabini amawaka ezigidi zeerandi ezingamawaka amathandathu anamashumi amane". Ngexesha lokunikezela kwakhe, uSánchez Lladó ubalule ukuba ilizwe lethu lelesine kwi-European Union elinengeniso ephezulu kurhwebo lwe-elektroniki. Uye wavavanya nendima yamalungiselelo okwakheka komhlaba kwizisombululo ezitsha zokudalwa kwevenkile kwi-Intanethi yamashishini amancinci naphakathi.
Esinye sezithethi ezithathe inxaxheba kulo msitho ibingu UJose Luis Vallejo, Umphathi wehlabathi weMedia Net Software- UVallejo wabelane ngamava akhe njengomququzeleli weBuyVIP.com, inkampani yaseSpain eCommerce ethengwe yiAmazon ngo-2010 ngezigidi ezili-100 zeedola.
Kwelakhe icala, esinye sezithethi ezimenyiwe, U-Emeritus Martinez, UMlawuli weNtengiso kunye noNxibelelwano lweendaba zeQDQ, uqinisekisile ukuba iipesenti ezingama-25 zentengiso yoLwesihlanu oMnyama kaNovemba 28 zenziwe ngezixhobo eziphathwayo. UMartínez wakubalaselisa oko "ULwesihlanu omnyama uqalile ukurhweba ngeselula eSpain".
Umyili UAndreas von Kunowsky Ubonise imeko efanelekileyo yokumiliselwa kwangoko kwivenkile yakhe ekwi-intanethi yee-ajenda zeLaprinciPa.com.
UJoshua Novick, CEO weAntevenio, ndizisa ngeendlela zokuthengisa ezidijithali kunye nezixhobo zee-SME zokuphucula ukuthengisa kwabo kwi-Intanethi. UJorge Villar, uprofesa kwiSikolo soMbutho wezoShishino (i-EOI), uhlalutye imeko yecandelo.
Ii-SMEs kunye nolungiselelo, umceli mngeni omkhulu we-eCommerce eSpain
Ngokwe-EIsifundo se-ONTSI kwi-B2C yezoRhwebo ngo-2013, i eCommerce Ukujolisa kubathengi babucala, ayizukuyeka ukukhula eSpain. Kwi-2013 inyuke nge-18%, ngexabiso lokuthenga lilonke le-14.610 yezigidi zeerandi. Ukongeza ekunyuseni ixabiso elipheleleyo lomthamo, izinga lokukhula liyonyuka, ngakumbi i-4,6% ngaphezulu kunango-2012. Ngokolu phononongo, inani labathengi liyakhula, kunye nomthamo weemveliso kunye nenani leendidi thenga. Ukongeza, bafikelela kwiimveliso zamva nje, amajelo kunye nezixhobo zokuthenga.
Ngale ndlela, kufanelekile ukukhumbula ukukhula kwenani le abaniki abathengi, abathe basuka kwizigidi ezili-15,2 ngo-2012 baya kwizigidi ezili-17,2 ngo-2013. Umthamo wokuthenga we-B2C.
Konke oku kucinga ukuba ithuba elihle kurhwebo lwaseSpain, Kodwa ukwenza umbono wezorhwebo kwi-intanethi kuyinyani kuneengxaki zawo. Uguquko kwi-eCommerce yenye yemiceli mngeni ephambili kwii-SMEs, ezimele i-99% yeshishini laseSpain lilonke. I-9% yetotali iyimicro-SMEs ezinabasebenzi abangaphantsi kwe-95,7, ngokutsho kophononongo 'lwe-SMEs 9', liCandelwana Jikelele leNkxaso ye-SME, Icandelo loMphathiswa Wezemveliso, Amandla kunye noKhenketho. Ngokophando lukaGoogle luka-2014, i-2014% yee-SME zaseSpain ezinabasebenzi abangaphantsi kwama-15 benza imisebenzi ye-e-yorhwebo. Nge-50% yabo, i-ecommerce sele ivelise ngaphezulu kwe-31% yengeniso yabo. I-20% iyavuma ukuba izibonelelo zoqoqosho zikhule ngombulelo kurhwebo lwe-elektroniki.
Thumela kunye namanye amaziko afana Isikolo soMbutho wezoShishino (EOI) Bacebisa ii-SMEs kwi-eCommerce ngezifundo zasimahla ze-intanethi ezentengiso, ngakumbi ezijolise kubo. Isandla kunye neengcali zorhwebo zamanye amazwe, iiComandia ziimodyuli zaseCorreos zazisa izitshixo zokwenza umbono weshishini ledijithali ukuba ube yinyani ngendlela yokudibana. Ngaphandle kokwenza ivenkile, bakwajongana nokuThengisa kwi-Intanethi, i-E-Logistics, Iindlela zokuHlawula kunye neNkonzo yaBathengi. Bahlwayela imbewu yeemarike zangomso.