Icandelo loMphathiswa Wezemveliso, Amandla Nokhenketho lithe thaca eli phepha Isifundo kuRhwebo lwe-Elektroniki B2C 2013Eqhutywa yiNational Observatory yoNxibelelwano kunye noMbutho woLwazi (ONTSI). Idatha ekule ngxelo ityhila ukuba eCommerce B2C Iyaqhubeka nokwanda, inyuke nge-18% ngo-2013 Ngonyaka ophelileyo. Oku kunyuka ngamanqaku eepesenti ze-4,6 aphezulu kunaleyo yafunyanwa ngo-2012, efikelela kwi-13,4%.
Este Ukukhula kwe-e-commerce Oku kubangelwe kukunyuka kwenani labathengi nge-Intanethi kunye nokwanda kwenkcitho ephakathi yomthengi ngamnye. Inani labathengi be-Intanethi lisukile kwizigidi ezili-15,2 ngo-2012 laya kutsho kwizigidi ezili-17,2 ngo-2013, nto leyo ebonisa ukwanda kwe-14%. Ngokwenxalenye yayo, umndilili wenkcitho inyuke nge-2013% ngo-3,9 ukuya kuma-euro angama-848 xa kuthelekiswa nama-816 ngo-2012. Ukukhula okuqhubekayo kwabasebenzisi be-Intanethi, abamele i-73,1% yabemi, kukwa negalelo ekwandiseni i-eCommerce. , eyi-15% ngaphezulu kunango-3,2.
Ingxelo ithiwe thaca ngu UCesar Miralles, Umlawuli jikelele weRed.es, kunye U-Elena Gómez de Pozuelo, Umongameli woMbutho waseSpain woQoqosho lweDijithali (i-ADIGITAL), ngaphakathi kwesakhelo se-EEC 2014, ekukho kulo nyaka i-FICOD, ngenxa yokuzibophelela okuqinileyo kwale Foramu ukuphucula italente yoosomashishini kunye nokuxhasa amajelo eCommerce eSpain. .
Iprofayile yomthengi okwi-Intanethi
El iprofayile yomthengi kwi-intanethi Iyafana naleyo yabasebenzisi be-Intanethi ngokubanzi, ubukhulu becala abathengi abaneminyaka eyi-25 ukuya kuma-49 abahlala kwiindawo ezisezidolophini ezinabantu abangaphezulu kwe-100.000.
Malunga nokuthenga rhoqo, i-14,9% yabathengi be-Intanethi benza njalo ngenyanga. Ukongeza, inani leendidi ezithengiweyo yi-3,7 kunye nenani leenkqubo zokuthenga ezili-10,51.
El ekhaya iseyona ndawo ikhethwayo ukwenza ukuyithengisa ngekhompyutha (92,3%) kwaye, okokuqala, bakhetha ukuthenga zixhobo (4,4% yokuthenga) kunangoku indawo yomsebenzi (3,3%).
Kunyaka wesibini ngokulandelelana, iiwebhusayithi ezithengisa ikakhulu kwi-Intanethi zibalwa njengezona ziphambili ijelo lokuthenga (52,6%), elandelwa ziinkampani ezidibanisa iivenkile ezibonakalayo kunye nezinto ezibonakalayo (39,3%) kunye Kumasayithi ukusuka kumenzi (35,5%).
Las iikredit kunye nekhadi lokukhawuleza Ziyaqhubeka ziyindlela yentlawulo ekhethwayo xa kusenziwa ukuthengwa (52,8%), nangona ukusetyenziswa kwazo kwehla ngamanqaku eepesenti ezili-10,1 ngokunxulumene nonyaka wama-2012. amaqonga okuhlawula elektroniki kuphela isetyenziswe kwi-28,4% yemicimbi. Ezona ndlela zisetyenzisiweyo zokuhlawula zibandakanya ukutsalwa ngqo kwemali kunye nokuhanjiswa kwemali (17,1%), kunye nezinye iindlela zokuhlawula (i-1,6%) kunye neselfowuni (0,2%).
Iimveliso eziqhubeka ukukhokelela shishini Ezecandelo lezokhenketho, amatikiti ezothutho (59,4%) kunye nendawo yokuhlala (51,6%), kulandele ukuthengwa kwempahla, izixhobo kunye nezinto zemidlalo (49,6%) kunye nokuthengwa kwamatikiti kwimiboniso (49,1%).
Iindlela ezizezinye ze-eCommerce: mCommerce
Ngo-2013, inani labasebenzisi be-Intanethi abathengile iimveliso okanye iinkonzo nge zixhobo (mCommerce), ifikelela kubantu abazizigidi ezingama-4,4, nto leyo ebonisa ukwanda kwe-13,8% xa kuthelekiswa nango-2012 nama-25,6% abathengi be-Intanethi. I-68,1% yabo basebenzise iifowuni eziphathwayo okanye iitafile ukuthenga bathathela ingqalelo ukuba ezi zixhobo zanele ukwenza njalo, ngelixa i-6,3% ingekho ngenxa yobunzima obukhulu bokukhangela (61,8%), kuba ayizizo zonke iinketho iwebhusayithi ibandakanyiwe (i-39,1%) okanye ngenxa yokungaboni kakuhle (36,8%).
Phakathi kwezinto ezithengiweyo kwi Ezorhwebo Iimveliso ezibonakalayo (61,8%), umxholo wedijithali (58,1%) kunye neenkonzo ezinje ngezothutho, amatikiti omsitho okanye i-inshurensi (53,8%) ayabonakala, kwaye njengakwi-eCommerce, abathengi babalasele ngamadoda (60,7%) aphakathi kweminyaka engama-35 nama-49 ubudala (41,2 %).
Malunga nokusetyenziswa kwe izicelo zeselulaI-32,2% yabasebenzisi be-Intanethi abathengisa kwi-Intanethi abasebenzisa ithebhulethi okanye iselfowuni, bafumene usetyenziso lokuhlawula kwi-Intanethi, abo baphumelele kakhulu, abo bahambelana nemiyalezo (47,2%), imidlalo (30,9%) kunye nokuzonwabisa (30,1%). Iselfowuni yeyona ndawo iphambili (i-66,9%), ngelixa i-10,4% yabasebenzisi be-Intanethi bathenga ii -apps zethebhulethi yabo kwaye i-22,7% yenze njalo kuzo zombini izixhobo.
Enye into ebalaseleyo yeyokuba i-11,9% yabathengi be-Intanethi babhalisiwe kwinkonzo ethile yedijithali, ubukhulu becala ngumculo, ividiyo nevidiyo. I-PC iyaqhubeka nokuba yindlela ekhethiweyo yokubonisana ilandelwe ziiselfowuni, iitafile kunye neeTV zeTV.
Ukukhula kwecandelo le-eCommerce eSpain
Kubekho ukwanda kweziganeko zokuthenga. I-11,1% yabathengi bathi banengxaki: ukuthunyelwa okungalunganga (i-26,4%), ukungafumaneki kwemveliso (i-26,1%) okanye ukulibaziseka ekuhanjisweni (11,6%) kuyabonakala.
Phakathi kwezizathu zokuthengwa kwe-Intanethi, ukugcina ixesha kunye nokulungiselela (60,9%) kunye nexabiso (38,6%) liyaqhubeka ukukhokela. Phakathi kwezizathu ezibambezela ukuthengwa, abasebenzisi be-Intanethi abangathengiyo baqaqambisa ukuthanda kwabo ukubona imveliso evenkileni (i-74,5%) kwaye abathengi bajonga iindleko zokuhambisa njengeyona nto iphambili (i-58,3%).
Isifundo kuRhwebo lwe-Elektroniki B2C 2013
El Isifundo kuRhwebo lwe-Elektroniki B2C 2013 Ipapashwe kwiwebhusayithi ye-ONTI. Ukuyifunda kunye nokuyikhuphela, cofa apha.