IAB eSpain, la Umbutho obonisa intengiso, intengiso kunye necandelo lonxibelelwano ledijithali eSpain, thaca nje ingxelo Iindlela eziPhezulu zango-2014, uxwebhu olulungiselelwe ziikhomishini ezili-16 ezahlukeneyo nezidibanisa Izitshixo zeshishini ngo-2014 Kuyo yonke imimandla yoshishino. Le ngxelo ibonelela ngesishwankathelo se- kwimakethi yedijithali ngendlela ekhawulezayo nenempumelelo. Inkqubo ye- eCommerce, Imidiya yokuncokola, ukuthengisa kunye idatha enkulu thatha ukubaluleka okukhulu ngaphakathi iindlela zedijithali kulo nyaka.
Le ngxelo ihlalutya iindlela zedijithali zika-2014 kuphawu, ukuthengwa kweendaba, umxholo, ubuchule, imiqondiso yedijithali, i-eCommerce, ukucenga kunye nokwenziwa kwezinto, imilinganiselo yabaphulaphuli, imithombo yeendaba, imidiya yoluntu, iselfowuni, ukusebenza, irediyo ekwi-intanethi, i-RTB, iTV exhunyiwe kunye nevidiyo ekwi-intanethi.
Las Izitshixo kwishishini ledijithali ngo-2014, njengoko kucetywayo yi-IAB Spain kwi Iindlela eziPhezulu zango-2014, Zizo zilandelayo:
# 1 -Ukuphawula
- Ukusetyenziswa kwefayile ye- html5 kunye Javascript yeefomati zentengiso.
- El i vidiyo Izuza ubuntu kwaye idlulela ngaphaya komxholo weklasikhi.
- Ukunyuka kokufaneleka ukuqhuba ividiyo , la intlalo yomxholo kunye uphawu lokudibana.
# 2-Ukuthengwa kweendaba
- Isitshixo sikwi RTBOko kukuthi, ukuthengwa kweendawo zokubonisa ngexesha langempela.
- El ukumaketha, intengiso kwiindawo lwezorhwebo, oomabonakude abadityanisiweyo, ukujikisa kwakhona kwimithombo yeendaba kunye amaphulo adibeneyo izakubhejiswa kananjalo kulo nyaka.
# 3 - Umxholo
- Ukwandisa amacebo ukuthengisa, apho kuya kufunwa umgaqo wayo.
- Ngenxa yoko ziyavela iiarhente ezikhethekileyo, Ukuphuculwa kwemilinganiselo kunye nomxholo okhethekileyo kwisixhobo ngasinye.
# 4 -Uyilo
- El Ukuxoxa ngamabali inyanzeliswa ngokuchasene nomxholo we «branded». Umboleki ufuna ukuba ii-brand zivelise ubugcisa bokubhala amabali.
- Baza kugxininisa u kudlala, ii-multiscreen creatives, ukugcwala kwabantu, ukuzenzela imveliso kunye nentengiso yasekhaya.
# 5-imiqondiso yedijithali
- Ngo-2014, kwenziwa inkqubela phambili ekuhlanganiseni imiqondiso yedijithali kuhlahlo-lwabiwo mali de unxibelelwano lwedijithali. Oku kuphucula umfanekiso uphawu lokudibanisa kunye nonxibelelwano, kunye nokunxibelelana ne Igama lomsebenzisi.
- Kukho indibaniselwano enkulu kunye nolunye ushishino lwentengiso yedijithali.
- Okungakumbi kuya kutyalomali ubuchule nakwiifomathi ezintsha
- I iukudityaniswa kweselfowuni kunye nokungena koluntu kunye nokwanda eCommerce yangaphandle kunye la Intengiso yehyperlocal kumashishini amancinci.
# 6 -eCommerce
- Icandelo lezemfashini kunye nezaphulelo kumatikiti nakwiitikiti ziya kuba ziinjini ze eCommerce.
- Kuya kubakho ukwanda kwe-eCommerce ngaphakathi nomphakathi.
- Kuya kubakho ukuqhuma ngokusetyenziswa kwe amatikiti eselula kunye nokunyaniseka, kunye nezibonelelo ezinokwenziwa ngokwezifiso.
- Kuza kubakho ezingaphezulu ezintsha kwidijithali kwiivenkile ezibonakalayo kunye nokudityaniswa kwezixhobo ezahlukeneyo kuya kwenzeka ngexesha lokuthenga.
# 7 -Lobby kunye noMmiselo
- La ngasese iya kuhlala i into ephambili yabathengi, yowiso-mthetho kunye nalo naliphi na ishishini elisebenzisa kunye neenkqubo zedatha yobuqu
- Icandelo lezentengiso liya kumisela imigangatho yokuziphatha ngokusebenzisa Ikhowudi yokuzilawula Ukuphendula kwindaleko eqhubekayo yeendaba, itekhnoloji, iimpahla kunye neenkonzo kunye nezixhobo,
# 8 - Imilinganiselo yabaphulaphuli
- Iya kubheja kwifayile ye- Umlinganiso weqonga lomnqamlezo, Ukubonakala kwamaphulo entengiso kwi-Intanethi kunye idatha enkulu.
- Ukuqala kwemilinganiselo kwiTV exhunyiwe kubonakala.
# 9 - Imidiya
- Imikhwa icacile: ukwenziwa ngokwezifiso, i-paywall, i-crossmedia, i-RTB kunye ne-TV ye-hybrid (HBBTV).
- Iya kubheja kwifayile ye- ulungelelwanisoOko kukuthi, ngokusasaza imixholo yayo kumaqonga omntu wesithathu kunye nabaphulaphuli abaninzi, njenge-YouTube okanye iTwitter.
- Ukuthatha ngokuqinisekileyo kokuthengisa kwe Ezentlalo.
# 10-Imidiya yokuncokola
- U-2014 uya kuba ngunyaka wokuvuthwa kwecandelo kwaye unyaka wokukhangelwa kwe-a Imilinganiselo yebrigig kunye ukwenza.
- Kuya kubakho ukwanda kokusetyenziswa, utyalo-mali kunye eCommerce ngokusebenzisa uthungelwano lwasentlalweni.
- Kuya kubakho ifayile ye- Ukwahlulahlulwa kweendaba kwimidiya yoluntu, enkosi kwidatha enkulu.
# 11-Iselfowuni
- Yandisa utyalomali kwi intengiso yeselula nangaphakathi zokusebenza.
- Kuya kubakho ukuqhuma ngokusetyenziswa kwe amatikiti eselula kunye nokunyaniseka, amaphepha aphendulayo (HTML5 kunye neParallax)
- Iya kwanda Umdibaniso ongaphandle (Iikhowudi ze-QR, i-NFC okanye inyani eyongeziweyo).
- Iselfowuni iyakususa njenge "yesibini isikrini" kunye Intanethi yezinto.
# 12 -Ukusebenza
- Inkqubo ye- ukunyuka kweemodeli ze-RTB kunye nokukhula kwe ukuthengiswa kwintengiso Enkosi ngeekhowudi zesaphulelo kunye nokwenyusa.
- Kuya kubakho ukwamkelwa okukhulu kwemodeli "yokujonga iposti" kunye nokwamkelwa okukhulu kwemodeli yokuthenga ukusuka I-CPM yamandla.
# 13 -Irediyo ekwi-Intanethi
- Ifomathi ye- ukusebenzisana komsindo njengefomathi entsha.
- Uya kuba nokungena okukhulu enkosi Ubuchwepheshe be4G.
- Kuza kubakho ukwanda kutyalo-mali.
# 14-i-RTB (ukubhida kwexesha lokwenyani)
- Utyalomali olukhulu kwi-RTB luya kufezekiswa ividiyo kunye nemikhankaso eshukumayo, ukuthengwa okukhulu kwempahla yeprimiyamu, utyalo-mali olukhulu kwiifomathi Imithombo yeendaba ecebileyo kwaye ubukhulu becala bokuthenga nge I-CPM yamandla.
- Ulwazi luya kufunyanwa ngedatha enkulu kunye nababoneleli beenkcukacha.
# 15 -ITV edibeneyo
- Imithetho yentengiso kulindeleke ukuba isekwe
- Kuya kubakho ukwanda kokubonelela ngomxholo, iiapps kunye neenkonzo.
- Abasasazi (amajelo eTV) aya kwanda, kwaye inkqubela phambili kufuneka yenziwe kumlinganiso wabaphulaphuli ukudibanisa iikhrayitheriya ezingaxhunyiwe kwi-intanethi nakwi-intanethi.
- A ukuncipha kokusetyenziswa komabonwakude ngokwesiko.
# 16 -Ividiyo ekwi-Intanethi
- Kulindeleke ukuba bavele amaqonga amatsha uhlobo Google TV, Yomvi okanye iWuaki.
- Ividiyo iya kukhula kuthungelwano lwentlalo, ngakumbi ividiyo esebenzayo.
- Ziya kujonga ngakumbi fiifomathi zangaphambili, kuba zamkelwe ngakumbi kunasemva kokuqengqeleka kunye naphakathi kuluhlu.
- Iya kwanda Hlawula ividiyo, kwaye ngenxa yoko, kuyakubakho ukuncipha ekusebenziseni umabonwakude wemveli.
Iinkcukacha ezithe xaxe - Iindlela eziphezulu ze-ecommerce zango-2014, ngokweForrester, Uyisebenzisa kanjani intengiso yeselfowuni ukwandisa intengiso ye-eCommerce, Ungalufumana njani ukhuphiswano kwiCommerce encinci eneDatha eNkulu
Khuphela - Iindlela eziPhezulu zango-2014