Uhlalutyo lwedatha ebonelelwa yi Idatha enkulu kunye nokusetyenziswa kwazo kunokunikela Abarhwebi kwicandelo leCommerce ibalulekile inzuzo yokukhuphisana. Idatha enkulu ligama elisetyenzisiweyo zombini iiseti zedatha eyakhiwe nengacwangciswanga emikhulu kangangokuba kunzima ukuqhubekeka kusetyenziswa isiseko sedatha kunye nobuchule besoftware. Nangona ekuqaleni kunokubonakala ngathi ukusetyenziswa kweDatha eNkulu kufikeleleka kuphela kubathengisi abakhulu, enyanisweni yonke i-eCommerce inokuxhamla, nokuba incinci kangakanani.
Los Idatha eyakhiwe yeDatha eNkulu ngamacandelo aqingqiweyo akwisiseko sedatha, umzekelo, idatha yobuqu yabathengi okanye imbali yokuthenga. idatha engacwangciswanga babhekisa kwi-imeyile, iivoti, ii-tweets, "ukuthanda" okanye "izabelo" kwimidiya yoluntu. Akukho nanye kwezi datha zingacwangciswanga ehlala kwindawo egciniweyo enokufikelela kubathengisi; Nangona kunjalo, zizixhobo eziluncedo kakhulu zophando kwiinkampani.
Abarhwebi banokusebenzisa imiqulu emikhulu yedatha kwiimeko ezininzi ezahlukeneyo. Oku kunokubandakanya ukuthelekisa ukugcwala kwimveliso ethile efumanekayo kumthamo wentengiso kuloo mveliso. Ukuba imveliso ifumana utyelelo oluninzi kodwa intengiso ezimbalwa, uhlalutyo lwedatha olufunyenweyo lunokunika inkcazo ekhokelela kutshintsho kwisicwangciso okanye ekufumaneni uhlobo oluthile lwempazamo.
Ii-4V's zeDatha eNkulu
Los mingeni enxulunyaniswa neDatha eNkulu ishwankathelwe kwinto ebizwa ngokuba zii-4V's: ivolumu, isantya, umahluko kunye nexabiso.
- Umceli mngeni we ivolumu Ikho kuba uninzi lweenkampani zivelisa idatha eninzi kunesistim zazo ezinokuphatha.
- Umceli mngeni we speed ngumceli mngeni xa uhlalutyo lwedatha okanye ugcino lucotha kunakwisizukulwana (umzekelo, xa ungenayo ivenkile ekwi-intanethi unenani elikhulu lokuthengiselana ngaxeshanye)
- Umceli mngeni we ezahlukeneyo Kukho ngenxa yesidingo sokuqhubekeka kweentlobo ezahlukeneyo zedatha ukuvelisa ulwazi olufunwayo (idatha yemidiya yoluntu, iifowuni zenkonzo yabathengi, undwendwela idatha, umyinge wokuthenga, njl.
- Umceli mngeni we bugorha Imalunga nendlela esenza ngayo ulwazi ukuba idatha ibonelela ngexabiso, kuba kuphela ngokubuza imibuzo efanelekileyo apho siya kufumana iimpendulo eziluncedo.
I-eCommerce encinci inokusebenzisa njani iDatha eNkulu
Uninzi lwabathengisi bakholelwa ukuba uhlalutyo olukhulu lwedatha lufumaneka kuphela kwiinkampani ezinkulu. Nangona kunjalo, uhlalutyo lwedatha kakhulu ikwabalulekile nakumashishini amancinci izixhobo zombane kwaye kubalulekile ukuba khu phiswano ngeyona inkulu, ngakumbi abo banokunxibelelana nabathengi babo ngexesha lokwenyani.
ukuba thatha ithuba lokusetyenziswa kweDatha eNkuluAbathengisi abancinci kufuneka bazisebenzise ukwenza izinto ezenzelwe wena, ukwenza amaxabiso aguqukayo, ukubonelela ngeenkonzo ezingcono kubathengi, ukulawula ubuqhetseba, ukunika ingxelo ngokufumaneka kwemveliso kunye nenqanaba lokuthengwa okwenziweyo, kunye nokwenza uqikelelo ngekamva.
Ukwenziwa komntu
Wonke umthengi une indlela eyahlukileyo yokuthenga. Idatha yexesha lokwenyani kufanele ukuba ikunike amava abonisa ukuba umxholo kunye nokwenyuswa kubandakanya ukuvuza abathengi abathembekileyo nababuya.
Ixabiso elinamandla
Ukufezekisa oku kukufezekisa inzuzo enkulu xa ukhuphisana nexabiso kwintengiso. Kubo kubalulekile ukuba bathathele ingqalelo ixabiso lokhuphiswano, umthamo wentengiso, ukhetho lwabathengi ngokommandla, njl.
Inkonzo yoMthengi
Inkonzo ebalaseleyo kubathengi kuzo zonke izigaba kubalulekile kwimpumelelo ye-eCommerce. Inkqubo ye- ukusebenzisana Abathengi ngokusebenzisa iifom zoqhakamshelwano okanye izimvo kwiinethiwekhi zentlalo zinokusetyenziselwa ukuphucula ngakumbi inkonzo enikezelwa kulowo mthengi. Isisombululo siya kukhawuleza kwaye umthengi uya kuziva engcono.
Ulawulo lobuqhetseba
Enkosi kwi-Big Data kunokwenzeka ukubhaqa ubuqhetseba kwangoko, kwanexesha lokwenyani. Iziseko zophuhliso eziyimfuneko koku ziya kuguqula ivenkile ekwi-intanethi ibe yi- indawo ekhuselekileyo kuphuhliso lwamashishini kunye iya kuyiphucula inzuzo yakho.
Ukubonakala kwedatha yemveliso kunye nenqanaba lokuthenga
Abathengi bajonge phambili ekwazisweni malunga ukubakho eyona mveliso okanye kuya kufuneka ulinde kwaye, ukuba kunjalo, ixesha elingakanani. Ukongeza, kubalulekile ukugcina umxhasi enolwazi malunga ne-eubume bezinto ozithengileyo, ukuze uhlale uyazi apho zikhona iimveliso zakho kwaye uqiniseke ukuba zilawulwa.
Uqikelelo lwexa elizayo
Kubalulekile ukuba ishishini likwazi ukuqikelela ukuthengisa kwayo kangangoko kunokwenzeka ukuze libekho igcinwe kwaye ndikulungiselele uku inqanaba lolungiselelo.
Izigqibo
Ingabonakala njengomsebenzi otyhafisayo, kodwa inkqubela phambili kwitekhnoloji kunye nokhuphiswano olukhulu olusekwe phakathi kwabanikezeli be-e-commerce kunye nezisombululo zentengiso zithetha ukuba le mingeni inokujongana neCommerce encinci. Isitshixo kukungadeleli ishishini elincinci kuba likwi-Intanethi, kodwa uthathe ithuba ngokuchanekileyo ngobungakanani bayo obuncinci Ukuma apho ii-greats zinzima khona. Kodwa oku kufuneka ungene kumdlalo omkhulu kwaye usebenzise izixhobo zabo.
Iinkcukacha ezithe xaxe - Iindlela zokuphucula kunye nokuphuhlisa i-eCommerce ngo-2014