Anopfuura zana mazana emakambani madiki uye epakati nepakati Spain akapinda musangano uyu e-commerce, maSME uye zvigadzirwa Iko kukodzera kweCommerce, chiitiko chakatsigirwa ne Comandia naCorreos yakaitirwa muMadrid. Vakapinda vakakwanisa kuteerera kuhurukuro ina nenyanzvi nomwe pamusoro pehurukuro ina, tafura yekukurukurirana ine nyaya dzekubudirira uye yekupedzisira cocktail yekutsinhana kwemazano uye network.
Jesu Sánchez Lladó, Musoro weCommerce uye Parcel Post Office, akavhura hurukuro yake neruzivo urwu: "Mumakore gumi nemashanu, chetatu chekutengeserana chichava kuburikidza neInternet." Sánchez Lladós akataura izvozvo "Muna 2027 tichave tabva pamamiriyoni gumi nemashanu emamiriyoni ema euro muna 2013 kuenda kumazana mazana maviri emamiriyoni kubva pamazana matanhatu nemakumi mana ezviuru". Munguva yehurukuro yake, Sánchez Lladó akasimbisa kuti nyika yedu iri yechina muEuropean Union ine mari yepamusoro mukutengeserana kwemagetsi. Akaongorora zvakare basa rezvigadziriso mumamiriro enzvimbo nyowani ezvitoro online zvigadzirwa zvekugadzirisa zvemabhizimusi madiki nepakati.
Mumwe wevatauri vakapinda muchiitiko ichi aive Jose Luis Vallejo, Global CEO weMedia Net Software- Vallejo akagovana ruzivo rwake semubatanidzwa weBuyVIP.com, kambani yeSpanish eCommerce yakatengwa neAmazon muna 2010 kwemamiriyoni zana emadhora.
Kune rake divi, mumwe wevatauri vakakokwa, Emeritus Martinez, Director weKushambadzira uye Kutaurirana kweQDQ midhiya, akasimbisa kuti 25% yekutengesa kweBlack Chishanu yaNovember 28 yakaitwa kuburikidza nhare mbozha. Martínez akasimbisa izvozvo "Nhema Chishanu yatangisa nharembozha muSpain".
Mugadziri Andreas von Kunowsky Akapa sechiitiko chinoshanda kuburitswa kwazvino kwechitoro chake chepamhepo cheakafananidzwa uye akagadzirwa ajenda LaprinciPa.com.
Joshua Novick, CEO weAntevenio, ini ndinounza matsva ekushambadzira edhijitari uye maturusi emaSME ekuvandudza kutengesa kwavo paInternet. Jorge Villar, purofesa paChikoro cheIndasitiri Sangano (EOI), akaongorora mafambiro ari muchikamu ichi.
SMEs uye logistics, iro dambudziko guru reCommerce muSpain
Zvinoenderana neEONTSI kudzidza paB2C Magetsi Commerce 2013, the eCommerce Inotarisirwa kune vatengi vega, haizoregi kukura muSpain. Muna 2013 yakawedzera ne18%, iine huwandu hwakazara hwekutenga hwemamirioni e14.610. Kunze kwekuwedzera kukosha kwakazara kweiyo vhoriyamu yekutenga, mwero wekukura unowedzerawo, kunyanya 4,6% kupfuura muna 2012. Zvinoenderana neongororo iyi, huwandu hwevatengi huri kuwedzera, pamwe nevhoriyamu yezvigadzirwa uye nhamba yezvikamu ivo tenga. Uye zvakare, ivo vanowana izvo zvazvino zvigadzirwa, chiteshi uye zvekutenga zvigadzirwa.
Mupfungwa iyi, zvakakodzera kuyeuka kukura kwehuwandu hwe netizens vatengi, izvo zvakabva pamamirioni gumi nemashanu muna15,2 kusvika pamamirioni gumi nemaviri muna 2012. Kuwedzera kwe17,2% muhunhu hwakakwana kunopa mukana mukuwedzera B2C yekutenga vhoriyamu.
Zvese izvi zvinofunga a mukana wakanaka wekushambadzira kweSpanish, asi kuita online bhizinesi zano kuzadzikiswa kune matambudziko aro. Iko kushandurwa kweCommerce ndeimwe yematambudziko makuru emaSME, ayo anomiririra 99% yeboka rebhizinesi reSpanish. 9% yeiyo ese ma micro-SME ane vashoma pane vapfumbamwe vashandi, maererano neongororo 'Portrait ye SMEs 95,7', neGeneral Sub-Directorate yeKutsigira kune maSMEs, Ministry of Viwanda, Energy uye Tourism. Zvinoenderana neongororo yaGoogle ye9, 2014% yeSpanish SMEs ine vashoma pane makumi mashanu evashandi vanoita e-commerce zviitiko. Kune 2014% yavo, ecommerce yatove inogadzira zvinopfuura makumi maviri kubva muzana zveripo zvavo. 15% vanobvuma kuti mabhenefiti avo ehupfumi akawedzera nekutenda kune zvemagetsi zvekutengeserana.
Tumira uye zvimwe zvinhu zvakaita se Chikoro cheindasitiri Sangano (EOI) Ivo kuraira maSME pane eCommerce kuburikidza emahara online e-commerce makosi, kunyanya anovavarira kwavari. Ruoko neruoko nehunyanzvi hwepasi rese hwezvemabhizimusi, Comandia neCorreos ma module anounza makiyi ekugadzira zano rebhizinesi redhijitari nenzira inosanganisa. Kunze kwekugadzirwa kwechitoro, ivo vanoitawo neKushambadzira kwepamhepo, E-Logistics, Maitiro Ekubhadhara uye Sevhisi yeVatengi. Vanodzvara mbeu dzemisika yemangwana.