Bazi Rezvemaindasitiri, Simba uye Tourism rakapa iyo Kudzidza paElectronic Commerce B2C 2013, inoitwa neNational Observatory yeTerevhizheni uye iyo Information Society (ONTSI). Iyo data iri mushumo ino inoratidza kuti iyo eCommerce B2C inoramba ichiwedzera, iine kuwedzera kwe18% muna2013 Pamusoro pegore rapfuura. Uku kukwira kuri chikamu che4,6 muzana chakakwirira kupfuura icho chakaitika muna2012, icho chakasvika 13,4%.
Este e-commerce kukura Izvi zvinokonzerwa zvese nekuwedzera kwenhamba yevatengi kuburikidza neInternet uye nekuwedzera kwemavhareji emari pamutengi. Huwandu hwevatengi veInternet hwaenda kubva pamamiriyoni gumi nemashanu muna 15,2 kusvika pamamiriyoni gumi nemaviri muna 2012, zvichimiririra kuwedzera kwe17,2%. Kune chikamu chayo, avhareji yemari yakawedzera ne2013% muna14 kusvika ku2013 euros zvichienzaniswa ne3,9 mu848. Kuenderera mberi kwekuwedzera kwevashandisi veInternet, iyo inomiririra 816% yevagari, inobatsirawo mukuwedzera kweCommerce .Spanish pamusoro pemakore gumi nemashanu. , inova 2012% kudarika muna 73,1.
Chirevo chakapihwa na Cesar Miralles, mukuru mukuru weRed.es, uye Elena Gomez de Pozuelo, purezidhendi weSpanish Association yeDigital Economy (ADIGITAL), mukati meiyo EEC 2014, mune ino gore FICOD iripo, nekuda kwekuzvipira kwakasimba kweiyi foramu kusimudzira tarenda revanamuzvinabhizimusi uye kutsigira eCommerce chiteshi muSpain. .
Pamhepo mutengi chimiro
El internet mutengi chimiro yakafanana neiyo yevanoshandisa vashandisi veInternet kazhinji, ine hukuru hwevatengi vane makore makumi maviri nemashanu kusvika makumi mana nemasere vanogara mumadhorobha ane vanopfuura zviuru zana zvevagari.
Nezve kuwanda kwekutenga, 14,9% yevatengi veInternet vanozviita pamwedzi wega wega. Uye zvakare, huwandu hwezvikamu zvakatengwa ndi3,7 uye huwandu hwemaitiro ekutenga 10,51.
El kumba ichiri nzvimbo inodiwa kuita shopping online (92,3%) uye, kwenguva yekutanga, ivo vakasarudza kutenga kuburikidza mafoni efoni (4,4% yekutenga) pane kubva nzvimbo yekushanda (3,3%).
Kwegore rechipiri rakateedzana, mawebhusaiti ayo anotengesa zvakanyanya pamusoro peInternet anoiswa seakanyanya tenga chiteshi (52,6%), inoteverwa nemakambani anosanganisa zvitoro zvinooneka (39,3%) uye nzvimbo kubva kumugadziri (35,5%).
ari kiredhiti uye makadhi ekubhengi Ivo vanoramba vari iyo nzira inosarudzika yekubhadhara kana uchiita kutenga (52,8%), kunyangwe kushandiswa kwavo kuchiderera 10,1 muzana poindi maererano ne2012. Zvisinei, kushandiswa kwe chete mapuratifomu emagetsi ekubhadhara inoshandiswa mu28,4% yezviitiko. Maitiro ekushandisa mashoma ekushandisa anosanganisira madhibhiti uye mari paunotakura (17,1%), pamwe nedzimwe nzira dzekubhadhara (1,6%) nenharembozha (0,2%).
Zvigadzirwa zvinoramba zvichitungamira iyo online business ndeavo vebazi rezvekushanya, matikiti ezvekutakura (59,4%) nenzvimbo dzekugara (51,6%), zvichiteverwa nekutengwa kwembatya, zvishongedzo nemitambo yemitambo (49,6%) uye kutengwa kwetikiti kumaterevhizheni (49,1%).
Dzimwe nzira dzeCommerce: mCommerce
Muna 2013, huwandu hwevashandisi veInternet vakatenga zvigadzirwa kana masevhisi kuburikidza mafoni efoni (mCommerce), inosvika vanhu vane mamirioni 4,4, inomiririra kuwedzera kwe13,8% zvichienzaniswa na2012 uye 25,6% yevatengi veInternet. 68,1% yeavo vakashandisa nharembozha kana mapiritsi kutenga izvo vanofunga kuti izvi zvishandiso zvakakwana kuzviita, nepo 6,3% zvisiri nekuda kwekunetseka kukuru mukufambisa (61,8%), nekuti havazi vese sarudzo pane webhusaiti inosanganisirwa (39,1%) kana nekuda kwekusaona zvakanaka (36,8%).
Pakati pezvinhu zvakatengwa mu mCommerce Zvigadzirwa zvepanyama (61,8%), zvemadhijitari (58,1%) uye masevhisi akadai sekufambisa, matikiti ezviitiko kana inishuwarenzi (53,8%) anomira, uye seCommerce, vatengi vanotungamira varume (60,7%) kubva pamakore makumi matatu nemashanu kusvika makumi mana nemapfumbamwe (35 %).
Pamusoro pekushandiswa kwe mobile applications, 32,2% yevanotenga pamhepo vashandisi veInternet vanoshandisa piritsi kana nhare mbozha, vakawana purogiramu yekubhadhara paInternet, vanobudirira kwazvo vari avo vanoenderana nemeseji (47,2%), mitambo (30,9%) uye varaidzo (30,1%) . Nharembozha ndiyo inonyanya kuenda (66,9%), nepo 10,4% yevashandisi veInternet vakatenga maapplication piritsi ravo uye 22,7% akazviitira zvese zvishandiso.
Chimwe chokwadi chinomira pachena ndechekuti 11,9% yevatengi veInternet vanonyoreswa kune yedhijitari yezvinhu sevhisi, zvakanyanya mimhanzi, vhidhiyo uye nepepanhau. Iyo PC inoenderera iri nzira inosarudzika yekubvunza inoteverwa nenhare mbozha, mapiritsi uye Smart TV.
Kukura kweiyo eCommerce chikamu muSpain
Pakave nekuwedzera kwezviitiko zvekutenga. 11,1% yevatengi vanoti vakave nedambudziko: kutadza kuendesa (26,4%), kusatambira kwechigadzirwa (26,1%) kana kunonoka kuendesa (11,6%) kumira.
Pakati pezvikonzero zvekutenga pamhepo, nguva uye nyore kuchengetedza (60,9%) uye mutengo (38,6%) zvinoramba zvichitungamira. Pakati pezvikonzero zvinomisa kutenga, vasiri-vatengi vatengi veInternet vanoratidzira zvavanofarira kuti vaone chigadzirwa muchitoro (74,5%) uye vatengi vanoona mitengo yekutumira (58,3%) seyakanyanya kudzosera kumashure.
Kudzidza paElectronic Commerce B2C 2013
El Kudzidza paElectronic Commerce B2C 2013 Iyo inoburitswa pane iyo ONTI webhusaiti. Kuti uverenge uye udhaunirodhe, tinya pano.