A fannin eCommerce yana cigaba da cikakken gudu a Spain. Ana sa ran cewa a cikin wannan shekara ta 2015, tallace-tallace na shagunan kan layi na Sifen sun karya sabon tarihi, sama da Yuro miliyan 15.000 a cikin sauyi kuma hangen nesan 2016 ya fi kyau.
Ana nuna wannan ta bayanan da aka tattara a cikin a infographics sanya ta - PrestaShop, mafi amfani da tushen bude eCommerce a Spain. Fiye da shagunan kan layi 40.000 suna amfani da Prestashop a cikin wannan ƙasar.
Tallace-tallace na kan layi a cikin Spain an inganta su
A cewar sabon rahoto daga Hukumar Kasuwa da Gasa, tallace-tallace na kan layi a Spain sun kai Euro miliyan 11.575 a farkon kashi uku na farkon 2015. Idan irin wannan yanayin ya ci gaba a cikin kwata na huɗu, a wannan shekara eCommerce na Sifen zai shawo kan shingen Euro miliyan 15.000, sabon rikodin bayan Yuro miliyan 14.610 a 2014. A cikin 2016, shagunan kan layi na Sifen za su yi wasikar Euro miliyan 24.700, wanda ke wakiltar karuwar kashi 40%, a cewar hasashen na The Boston Consulting Group.
A ƙarshen 2015, kashi 67% na Mutanen Spain za su sayi Intanet sau ɗaya a rayuwarsu, in ji Ofishin Tallace-tallace na Interactive (IAB). Da matsakaita kashewar kan layi a Spain yakai euro 658 a shekara, har yanzu yana nesa da Euro 1.117 a Faransa, Yuro 1.350 a Jamus ko Yuro 1.549 a Burtaniya bisa ga bayanan RetailMeNot. Duk da wannan, eCommerce na Mutanen Espanya zai haɓaka da 18% a cikin 2015 bisa ga IAB, ƙimar da ta fi ta sauran manyan kasuwannin Turai kamar Faransa (17%) ko Ingila (16,2%).
Wannan binciken ya nuna cewa Mutanen Spain suna siye a Intanet galibi don tanadi (86%), ta'aziyya (78%), amincewa ko bada shawara (68%), ko kuma saboda abin da suke nema ana samunsu ta hanyar yanar gizo kawai (63%).
Fiye da shagunan PrestaShop 40.000 a Spain
A cikin Spain tuni akwai shaguna sama da 40.000 na kan layi bisa tushen PrestaShop, bayanan da ke karfafa shi azaman Mafi amfani da hanyar buɗe e-commerce don buɗewa a cikin wannan kasar.
Juyin Halitta ya kasance abin birgewa. PrestaShop ya isa Spain a cikin 2012 kuma a cikin shekarar farko ya riga ya isa shagunan yanar gizo 10.000. A ƙarshen 2013 ya kasance a cikin fiye da 20.000 eCommerce kuma a cikin shekarar da ta gabata ya ninka aiwatarwa don isa shaguna 40.000.
Madrid ta jagoranci matsayin ƙasa na shagunan PrestaShop a Spain tare da jimlar shagunan lantarki 5.986 waɗanda ke amfani da wannan maganin a wannan lardin. Barcelona ce ke bin sa a hankali, tare da shaguna 5.610 kuma daga nesa akwai Valencia (2.765), Alicante (1.977) da Seville (1.656).
Bertrand Amaraggi, Manajan Kasa na Spain, ya bayyana dalilan nasarar PrestaShop a Spain: “Spain na ɗaya daga cikin kasuwannin da ke da tsinkaye mafi girma a Turai daga mahangar dijital. Wannan shine dalilin da ya sa yawancin shaguna ke kwadaitar da su fara siyarwa ta Intanet. A cikin wannan ƙalubalen, software na PrestaShop na taka muhimmiyar rawa ta hanyar miƙa wa kowane ɗan kasuwa yiwuwar ƙirƙirar da sarrafa shagon yanar gizo ba da tsada ba ”.
A wannan shekara kamfanin ya gabatar Cloud PrestaShop Cloud, yanayin girgije na shahararren masarrafar e-commerce da ke ba ku damar ƙirƙirar shagunan kan layi waɗanda aka shirya akan sabar PrestaShop. Godiya ga wannan sabon abu, ƙananan da ƙananan sifanonin kamfanonin sipaniya zasu sami damar fara kasuwancin su na eCommerce cikin mafi sauƙi da sauri.
An kafa PrestaShop a cikin 2007 tare da manufar miƙawa duniya mafita ta eCommerce kyauta da inganci ta goyan bayan fa'idodin software kyauta. Ana samun mafita a cikin ƙasashe 200 da harsuna 65, kuma fiye da shaguna 250.000 ke amfani da shi a duk duniya.
Free keɓaɓɓun horo webminars
Tare da manufar ci gaba da kwadaitar da shaguna don buɗe wa duniyar kasuwancin lantarki, don ƙarin koyo game da Tallace-tallace na Yanar Gizo da haɓaka tallace-tallace na Kirsimeti, PrestaShop zai shirya jerin yanar gizo kyauta jagorancin kwararrun masana a bangaren.
Shafukan yanar gizon yanar gizo za su yi ma'amala da yadda za a aiwatar da dabarun eCommerce mai amfani, yadda za a ƙirƙirar kantin yanar gizo kyauta tare da PrestaShop, yadda za a inganta shafin biya ko SEO tsakanin sauran batutuwa.
Wadannan ayyukan yanar gizon zasu gudana a ranar Nuwamba 23, 24 da 25. Kuna iya nemo game dasu kuma kuyi rijista a nan.