A cewar wani Rahoton eMarketer, da e-kasuwanci a Indonesia yana fuskantar fashewar abubuwa. Kamfanin binciken ya bayyana hakan dijital masu saye a waccan ƙasar, zai haɓaka 20% ko sama da haka har zuwa 2019 kuma daga ƙarshe zai fassara zuwa sama da masu siye miliyan 60.
Ci gaban Kasuwanci a Indonesia
Dangane da wannan rahoton ɗaya, ɗayan mahimman abubuwan a cikin bunƙasa kasuwancin e-commerce a Indonesia Ya kasance shigarwar Intanet a tsakanin ƙananan masu amfani. Dalilin haka shi ne cewa ire-iren waɗannan masu siye-siyarwa sun fi aiki sosai a sayayya ta kan layi idan aka kwatanta da tsofaffin masu amfani.
A wani bincike na 2016 da Penyelenggara Jasa Internet Telecommunications Association of Indonesia, kan al'adun yanar gizo na masu amfani da ita a waccan ƙasar, ya nuna cewa shigar yanar gizo a cikin ƙasar yana nufin matasa masu amfani ne.
da sakamakon karatu sun kuma bayyana cewa shigarwar Intanet ya wuce 75% tsakanin masu amfani a cikin shekarun 10-24 da 25-34. Sabanin haka, shigarwar Intanet tsakanin masu amfani tsakanin shekarun 35 zuwa 44 ya kasance ƙasa da maki 20 ƙasa.
Wannan bambanci a cikin shigar da intanet tsakanin ƙananan masu amfani yana da alaƙa da cinikin dijital. A zahiri, yawancin masu sayen dijital a cikin wannan ƙasar sun fito ne daga masu siye tsakanin shekarun 18 zuwa 34.
A ƙarshe, an kuma ambaci cewa 'yan kasuwar kan layi na Indonesiya suna la'akari da sababbin hanyoyin haɓaka haɓakar su ta wannan girma sashin ecommerce masu siye. Labari mai dadi gare su shine cewa wadannan nau'ikan masu amfani dole ne su zama ginshiki na asali a cikin duk wata hanyar tallan tallan su don cin nasara.