Ralph Lauren kwanan nan ya ba da sanarwar cewa zai canza dabarun kasuwancin e-commerce, wanda ya yanke shawarar ƙaura zuwa Kasuwancin Kasuwanci ta hanyar keɓaɓɓun tsarin. Wannan sanannen kamfanin sanye da tufafi yayi gwagwarmaya don cimma burikan sa na kuɗi a cikin matsalolin ƙididdiga na fewan kwanan nan.
Rufe babban shagonsa a New York
Sabuwar Dabarar Ralph Lauren ya haɗa da rufe babban shagonsa wanda yake a 711 Fifth Avenue a cikin New York City. Kamfanin ya kuma bayyana cewa zai hade dukkan ayyukan tare da shagunan sa guda bakwai da ya rarraba a cikin garin.
Tare da wannan Ralph Lauren na nufin adana dala miliyan 140 a cikin kuɗin shekara-shekara hakan zai baka damar samar da karin jari. Wannan ajiyar banki ne ga ajiyar da aka sanar a baya na dala miliyan 18 zuwa miliyan 220 a kowace shekara.
Kamar yadda yake tare da wasu yan kasuwa da kantunan tufafi, Ralph Lauren shima ya sha fama da kalubale iri-iri kamar su tufafi na zamani, kasuwanci ta intanet, da dukiyar jiki. A ranar saka hannun jari na watan Yuni, kamfanin ya gabatar da wani shiri da ake kira "Hanya Gaba", wanda ke da niyyar sabunta Ecommerce, zuwa iri ɗaya wanda zai daidaita ayyukan.
A cikin rahotonta na shekara-shekara na 2016, kamfanin ya sanar da cewa yana yin ƙaura zuwa misali na SAP na duniya, wanda zai rufe ayyukan a kasuwar Amurka, yana ba da fasali kamar samun biyan kuɗi da sake cikawa kai tsaye.
Sabon dandalin kasuwanci
Ralph Lauren ya kuma ce suna kan aikin gina dandalin Ecommerce na duniya, wanda wani bangare ne na shirinka na inganta tallan ka da karfin tashoshin ka na komai. Ana sa ran ƙaddamar da wannan sabon tsarin kasuwancin e-commerce a cikin 2018.
Kuma duk abin da ke nuna cewa kamfanin ba zai iya ba da damar barin wata shekara ta gina wannan dandalin na Ecommerce ba. Ya isa ya ce a cikin kwata na ƙarshe, Ralph Lauren ya ambata cewa tallace-tallace a cikin shagunan Ecommerce sun fadi 10%, yayin da tallace-tallace a cikin shagunan su suka faɗi 3%.