Racc, Axa, Catalana Occidente da Rastreator.com sune al'ummomin inshora na dijital tare da ƙara kutsawa cikin hanyar sadarwa kuma hakan yana haifar da ƙarin aminci, bisa ga rahoton farko akan inshora tsarin halittu na dijital Kamfanin Acceso ne ya kirkireshi, babban kamfani ne a Media da Consumer Intelligence a Spain da Latin Amurka. Nazarin yana nazarin iyakokin abubuwan da suka shafi inshora a cikin sadarwar zamantakewa, matsayin wasu nau'ikan alamun kasuwanci a cikin sassan da mabuɗan don cimma nasarar dabarun cikin wannan ɓangaren.
Nazarin ya zana taswirar wani yanki wanda ke tafiya mai zurfi canji na dijital kuma inda kamfanonin inshora suka fara ɗaukar kalubale na haɗawa da citizensan ƙasa ta hanyar hanyoyin sabis na abokan ciniki da tallan abun ciki. Binciken ya kuma nuna cewa dillalan gargajiya da masu shiga tsakani na rasa nauyi a gaban sabbin ‘yan wasa da ke neman sanya kansu, kamar masu kwatantawa, kuma cewa sadaukar da kai ga kamfanoni da ayyukansu bai dogara da girman masu sauraro ba: kananan al’ummomi sun fito da alkawari kamar waɗanda Seguros Bilbao, Previsión Sanitaria ko Reale Seguros suka ƙirƙiro.
El bangaren inshora Yana ɗaya daga cikin waɗanda ke fuskantar cikin mafi zurfin hanyar canje-canje zuwa kasuwa wanda tattaunawa kai tsaye tare da mabukaci ke mahimmanci, ba wai kawai don iya haɗawa da alama ba, amma don fahimtar buƙatunsa da zurfafa su zuwa gareshi tayin. A wani bangare, wannan saboda nauyin tsari ne da yanayin da aka kafa a cikin kasuwancin gargajiya na gargajiya. Kodayake ba ɗayan fannonin da ke da matukar girma a cikin cibiyoyin sadarwar ba, ayyukan sashin inshora a cikin wannan yanki yana girma ba tare da tsayawa ba
Tsarin halittu na dijital na bangaren inshora
A cewar binciken Samun dama, da yanayin yanayin tattaunawa a Spain game da bangaren inshora yana da rikitarwa. Abokan ciniki da sauran jama'a suna zaune a tsakiya kuma, idan aka danganta su, akwai cibiyar sadarwar da suke neman sararin su ta hanyar samar da abubuwan ciki ta hanyar kamfanoni, tushe, dillalai, masu ba da shawara, masu kwatantawa da masu tallafawa.
A cikin kamfanoni, takamaiman tashoshi na sabis na abokin ciniki Suna ƙara taka rawa wajen jagorantar watsa kayayyaki na gaba da buƙatun ayyuka. Bugu da kari, suna wakiltar wata dama don warware abubuwan da suka faru da kuma kayan aiki mai mahimmanci don samun ilimi game da kwastomomi. Hakanan, suna da fa'ida sosai wajen rage tasirin yuwuwar rikice-rikicen mutunci. Brands fare akan abun da ke ciki a matsayin wata ƙungiya don samar da ƙima da ƙirƙirar ƙarin tabbaci, daidaitattun al'ummomi tare da ƙimar bambance bambancen.
Amma ga masu kamantawa, keɓancewar tayin yana jagorantar kwastomomi don ba da babbar rawa ga inshora kwatancen, musamman idan sun bayar da cikakken bayani, cikakke kuma mai zaman kansa bayani. A gefe guda, masu daidaitawa suna ɗaukar matsakaicin matsayi tsakanin kamfanoni da abokan ciniki, suna aiki azaman nassoshi.
Game da dillalai da wakilai, a matsayin masu shiga tsakani, sun rasa martaba ta fuskar sabbin bayanai da hanyoyin kasuwanci. Masu tallafawa, ƙungiyoyin ayyukan zamantakewar al'umma da tushe sun ba da mahimman bayanai game da ƙimomi da ƙa'idodi na asali ga kamfanoni kuma suna ba da muhimmanci ga abubuwan da suke aiwatarwa.
da kafofin watsa labarai. Taron tattaunawar yana tasiri a kashi na karshe na aikin kwangilar sabbin aiyuka, saboda 'yanci da ake gabatarwa wasu daga cikin ra'ayoyin.
Nazarin Acceso ya kuma nuna banbanci tsakanin masu sauraro da kuma fadada ra'ayi na alkawari, wanda ya haɗa da, tsakanin waɗansu, ƙimar sadaukarwa, aminci da kwadaitar da masu amfani da alama. A saboda wannan dalili, yana da mahimmanci fahimtar yadda aka tsara tattaunawar a kan hanyar sadarwar, inda aka ƙirƙira matakai daban-daban na la'akari da jujjuyawar abokin ciniki kuma menene alamun tasiri a kowane yanayi. Ta hanyar auna ma'amala tsakanin marubutan wata al'umma, yana yiwuwa a tantance amintaka da kusancin da suke rike da shi, kyawawan halaye don fadada tasiri akansu da samar da darajar alama.
San mai amfani
A ci gaban web 2.0 ya ba 'yan ƙasa damar yin tarayya da su al'ummomin dijital ta hanyar dangantaka ko abubuwan da suka dace. Ofimar waɗannan al'ummomin suna ƙaruwa sosai yayin da girman membobinsu ke ƙaruwa. Amma wannan girman ba a auna shi da dangantaka mai wucewa, amma ta hanyar hulɗar da membobinta ke nunawa ta hanyar aiki na zahiri dangane da abubuwan da suke sharhi, raba, la'akari ko yarda. Livingungiyoyin Rayuwa sune kayan aiki na farko akan kasuwa wanda ke ba da damar kimantawa da auna waɗannan ma'amala, kyale alamomi suyi:
- San yadda tattaunawa game da alama ko manufa ta kasance mai tsari, gano wurare daban-daban masu sauraro da alamu na tasirin gaske. Yana bayar da hangen nesa da hangen nesa na duniya game da ƙungiyar zamantakewar al'umma game da alama, ɓangarenta da duniyan da ke da sha'awa.
- Ineayyade mabuɗan hanyar sadarwa da dabarun da za a bi tare da kowane mai sauraro, inganta sakonnin don daidaita su da al'ummomin rayuwa daban-daban da ke kusa da kamfanin. Yana ba ku damar tsara abubuwan adana abubuwa don ƙarfafa tattaunawar fiye da yawan mabiya.
- Gano babban influencers na daban-daban masu sauraro, girmanta da digirin sayan sa da kuma karfafa dangantaka da wadanda ba masu biyayya ba. Livingungiyoyin Rayuwa suna ba da cikakkun bayanai na ƙwararrun marubuta, waɗanda aka rarraba ta matsayi da fifikon su don aiwatar da kamfen ɗin talla na kafofin watsa labarun, aiwatar da ayyukan sadarwa, gayyatar abubuwan da suka faru, da sauransu, rarraba su gwargwadon yanayin ƙwarewa (sautin, haɗi tare da wasu alamun , ikon samar da abun ciki na kansa, digiri na aiki, da sauransu).
Commungiyoyin Rayayye suna dogaro da nata fasaha da kuma hanyoyinta don waɗanda ke amfani da su suyi amfani da damar duk hanyoyin su tare da ingantacciyar hanyar da aka mai da hankali akan sanin halaye, alaƙa da halaye na masu amfani da su. Kamfanin yana amfani da algorithms na Kimiyyar hanyar sadarwa (horo dangane da zamantakewar jama'a), don fahimtar yadda Masu ruwa da tsaki kayayyaki da kuma irin al'ummomin da suka kafa a kewayenta, da kuma tsarin yaɗa labarai da rawa da tasirin kowane ɗayan al ummar.