Rahoton da ONTSI ya gabatar (National Observatory of Telecommunications and the Information Society) kan ci gaban kasuwancin lantarki a Spain a lokacin 2012 ya gabatar da wasu bayanai masu ban sha'awa game da eCommerce. Ofaya daga cikin bayanai masu ban sha'awa da wannan rahoton ya bayyana shine ƙimar kasuwancin e-commerce zuwa mabukaci na ƙarshe (B2C) ya ƙaru 12,3% idan aka kwatanta da shekarar da ta gabata, tare da jimlar adadin da ya kai Yuro miliyan 12.383 a 2012.
Wannan rahoton ya kuma bayyana wasu tabbatattun bayanai, kamar su karuwa a yawan masu siyan Intanet, don haka yawan masu siya a yanar gizo ya karu da 15%, ya kai miliyan 15,2.
Duk da haka, girma a lokacin 2012 ya kasance ƙasa fiye da wanda aka samu a shekarar 2011, lokacin da karin ya kusa zuwa 20%. Bugu da ƙari, ƙimar sayan kowane mai amfani ta ragu kaɗan
Koyaya, har yanzu akwai da yawa kaffa data. Mun ga wasu:
- Siyarwar da aka yi cikin motsi ya karu da 8%, duka don samfuran
- Adadin masu amfani waɗanda suka yi aƙalla sayayya ɗaya a kowane wata ta hanyar Intanet suma suna ƙaruwa, suna tsaye a 16,8%.
- Yanar gizo da ke siyar da galibi akan layi sune babbar hanyar siye.
- Kasuwancin kasuwanci tsakanin mutane (C2C) ya karu.
- Hakanan an sami ƙaruwa a cikin siye ko zazzage kayayyaki ko ayyuka ta hanyar wayar hannu
Wannan rahoton ya kuma gano wasu birki waɗanda ke jinkirta shigar da eCommerce a Spain, kamar rashin son yawancin masu amfani don siyan samfurin kafin su ganshi, farashin jigilar kaya, garantin dawo da kuɗi da rashin amana dangane da hanyoyin biyan kuɗi da tsaron bayanan sirri.
Ya kamata a tuna cewa kashi 55,7% na yawan mutanen Intanet na Sifen sun yi siye ta hanyar Intanet yayin 2012. Sauran ƙasashen Turai kamar Faransa ko Ingila sun wuce wannan adadi, wanda ke nuna cewa har yanzu akwai sauran mai yawa aiki yi kuma sama da duka, dama da yawa don kwace.
Source - Nazarin kan Kasuwancin Kasuwancin B2C 2012 (bugun 2013)