A cikin wannan 2016, halin da ake ciki idan ya zo ga SEO akan wayoyin hannu shine Google AMP, wato, "Shafukan Wayar Salula", wani aikin bude hanya wanda aka tsara shi da niyyar taimakawa masu wallafawa su kirkiri abun da aka inganta shi domin na'urorin hannu. Wannan zai bashi damar lodawa akan dukkan na'urori.
Menene Google AMP?
A cewar Google, menene kuna neman shafukan yanar gizo ne masu inganci mai inganci, gami da bidiyo, rayarwa da zane-zane, waɗanda ke aiki tare da tallace-tallace masu kyau kuma ana iya ɗora su nan take. Hakanan ana so cewa lambar kanta tana aiki a ƙetaren dandamali da na'urori da yawa, ta yadda za a iya kallon abubuwan a ko'ina ba tare da la'akari da nau'in wayar, kwamfutar hannu ko na'urar da ake amfani da ita ba.
Manufar Google AMP ita ce ta samar da mafi kyawun mai amfani da wayar hannu, ta irin wannan hanyar da mai amfani na ƙarshe zai iya samun bayanin cikin sauri. Yana da kyau a faɗi cewa matsakaicin lokacin loda yanar gizo tare da abun ciki wanda aka sanya shi tare da Google AMP shine sakan 0.7, yayin lokacin lodin shafukan da basa aiki tare da Google AMP shine sakan 22.
Me yasa yake da mahimmanci ga Ciniki?
A farkon shekara, Google a hukumance ya haɗa abubuwan shafukan yanar gizon da Google AMP ke amfani da su, a sakamakon binciken wayarku. Ta wannan hanyar, shafukan yanar gizon da aka sanya su tare da AMP suna bayyana a cikin sakamakon binciken wayoyin hannu na nau'in "carousel", ban da samun alamar AMP, kwatankwacin walƙiyar walƙiya, tare da gajeren sunan AMP.
Kodayake da farko Google AMP ya mai da hankali kan labarai daga masu tallata kan layi, AMP kuma ya dace da sauran nau'ikan rukunin yanar gizo, kamar batun shafukan e-commerce na e-commerce, inda sakamakon bincike na nau'in carousel da sauran abubuwan da aka gyara suka dace daidai.
Saboda masu amfani suna son samun abin da suke so da sauri, Google yana son waɗannan masu amfani su sami saurin lokacin samun damar abun ciki, wanda shine dalilin da yasa yake tantance wanne shafi ne yafi amfani ga masu amfani. Tabbas, wanda aka inganta shi tare da AMP zai sami kyakkyawan matsayi a cikin sakamakon bincike.