Facebook ya sanar cewa yana son abun ciki mai inganci kuma ya canza algorithm don isar da abubuwan da suka dace da haɓaka kwarewar mai amfani. Sabuwar algorithm da aka yi amfani da shi Facebook ya dogara ne da yawan masu amfani da shi tare da shafukan, yawan "like", rabawa da ra'ayoyin da aka karɓa ta kowane sako gaba ɗaya kuma daga masoya musamman, yawan masu amfani da suka yi hulɗa da idan Masu amfani sun ɓoye ko bayar da rahoton wasu saƙonni .
Ga 'yan kasuwa wannan yana nufin sanya jigilar abubuwa akan Facebook zai kasance mai rikitarwa a cikin lamura da yawa, don haka ya zama dole ayi amfani da shi publicidad de Facebook Ads don amfani da damar babbar hanyar sadarwar jama'a.
En Samar da sakamakon kasuwanci akan Facebook, Wani takaddun hukuma da Facebook ya wallafa kwanan nan ya bayyana mai zuwa:
Don kara yawan isar da sako a cikin Feed News, alamominku ya kamata suyi la'akari da amfani da rarraba kudi, saboda yana ba ku damar isa ga mutane sama da tushen masu sha'awar ku kuma matsa sama da gasar kwayoyin.
Nasihu na Facebook akan Ingancin Abun Cikin foran Kasuwa
Dangane da kalmomin Facebook na kansa don abubuwan da yawancin masu amfani zasu gani, masu shafin zasu yi talla idan suna son samun ganuwa. Saboda mutane suna amfani da fiye da 50% na lokacin su akan Facebook a cikin Feed News, tallace-tallacen da suka bayyana a can shine mafi kyawun dama don jan hankalin su. A cewar Facebook, tallace-tallace a cikin Feed News suna samun ROI 96% fiye da tallace-tallace a layin dama.
Baya ga wannan, daftarin aiki da Facebook ya wallafa ya ba da shawarwari takwas don yan kasuwa don ƙara darajar matsayin matsayi.
- Buga sakonni akan lokaci kuma masu dacewa. Mafi dacewar abubuwan da ke ciki, ƙila mutane za su iya mu'amala da shi. Kafin aikawa, tambayi kanka mai zuwa: "Shin mutane zasu raba wannan ga abokansu ko zasu bada shawarar ga wasu?"
- Valueara darajar ga masu karatu. Wannan na iya nufin, alal misali, nuna wa masu karatu cewa akwai kasuwanci, raba kyawawan shawarwari kan amfani da samfuran su, ko nuna abubuwan da ke cikin ɓangare na uku masu dacewa, kamar haɗi zuwa labarai masu ban sha'awa ko shaidar abokin ciniki.
- Hada amfani da hotuna. KISSmetrics, dandamali ne na nazari, ya ba da rahoton cewa sakonnin da ke ɗauke da hotuna suna karɓar ƙarin "so" 53%, "ƙarin maganganu na 104%, kuma ƙarin dannawa 84% fiye da waɗanda ba a so. Don haka, idan ya yiwu, ya kamata a yi amfani da shi. A wannan ma'anar, bidiyon ma suna aiki da kyau.
- Yi amfani da gajerun saƙonni masu sauƙi. Wannan yana taimakawa tabbatar da cewa magoya baya karanta dukkan sakon. KISSmetrics ya ce saƙonnin da ke ƙasa da haruffa 80 suna karɓar kashi 66% cikin XNUMX "haɗuwa."
- Irƙiri abun ciki wanda ke nufin takamaiman sassan masu sauraro. Wannan yana taimakawa tabbatar da cewa abun cikin ya dace kuma yana magance sha'awar kai ta wannan ɓangaren.
- Kula da ƙididdigar shafin. Basira, bangaren nazarin da aka alakanta da shafuka, na iya taimaka maka ganin wane sakonnin ne ke tuka mafi daukar hankali, fahimta, da kuma isa gare ka. Da wannan ilimin, zaku iya buga abubuwa iri daya. Hakanan, yana da mahimmanci a kula da ranar mako, lokacin rana da yawan sakonni, saboda wannan zai taimaka wajen inganta sakonnin.
- Karfafa alkawari (alkawari). Wannan ya haɗa da yin tambayoyi, ta yin amfani da ƙuri'a, da "cika abubuwan da ba komai" a cikin saƙonni don ta da hankalin magoya baya. Kyakkyawan zaɓi shine a ƙare saƙonni tare da kira zuwa aiki ana tambayar su suyi tsokaci, so, da rabawa.
- Yi hulɗa tare da magoya baya. Amsa wa mutanen da suke yin tsokaci kan saƙonni tare da tsokaci kuma ku gode wa waɗanda suke so ko suka raba abubuwan. Tare da wannan, magoya baya san cewa alama, kamfanin, cewa shagon yana kula dasu.
Informationarin bayani - Ta yaya eCommerce zai iya cin nasara ga abokan ciniki tare da Facebook
A Facebook - Note, Samar da sakamakon kasuwanci akan Facebook (PDF)
Hoto - Franco Bouly