Bangaren dijital na ɗaya daga cikin waɗanda ke motsawa sosai tsawon shekaru, har ma sau da yawa a shekara. Saboda haka fitowar sabbin ƙwararru waɗanda ke taimakawa cikin tallan dijital. Wannan ya kasance batun mai fataucin dijital, wata sabuwar sana'a wacce yanzu haka ake buƙata kuma hakan, kodayake an riga an san ta, kuma wasu ma sun sadaukar da kansu gareshi, yanzu sun sami sunan Ingilishi wanda ke ba su, watakila, mahimmancin gaske .
Amma, Menene mai fataucin dijital? Ayyukanta? Wadanne halaye ya kamata wanda ya sadaukar da kansa ya kasance yana da su? Kuma menene suke cajin? Duk waɗannan tambayoyin, da wasu ƙari na iya faruwa, mun amsa su a duk wannan labarin, don haka duba don ganin abin da kuke tunani.
Menene mai fataucin dijital?
Zamu iya ayyana mai fataucin dijital azaman wannan mutum, namiji ko mace, wanda ke kula da haɓaka kamfen ɗin tallan Intanet. Manufa, sabili da haka, shine hanyar sadarwar, wato, gaba ɗaya Intanit, ƙwarewa don samun kyawawan kamfen waɗanda zasu taimaka don bayyanar da alama. Ta wannan hanyar, zaku iya cimma burin ku, tunda ƙwararren ku shine neman zirga-zirga mai inganci wanda ya rikide zuwa juyowa (ma'ana, hakan yana da kyau ga kamfanin kanta).
A wasu kalmomin, shine wanda ke da alhakin samun ƙwararrun zirga-zirga don rukunin yanar gizo yana da yawan ziyarce-ziyarce kuma yana mai da hankali ne ga masu sauraron kamfanin da kanta.
Misali, kaga cewa kana da kamfanin shakatawa wanda ya maida hankali kan yara. Amma da gaske burinku ba yara bane da kansu, amma iyayen ne. Idan zirga-zirgar da ta zo muku daga yara kawai suke neman "wasa" saboda kuna da wasan kan layi akan gidan yanar gizonku, wannan ba zai zama abokin ciniki ba. A gefe guda, idan zirga-zirga ya canza ga iyaye, yana yiwuwa za su fara gwada aiyuka da samfuran da kuke da su.
Menene ayyukan mai fataucin dijital
Yanzu, mai fataucin dijital, kamar yadda yake tare da sauran fasahohin tallan dijital, ba zai iya sanin komai ba, amma dole ne ya zama na musamman a cikin wani takamaiman reshe. Kuma, a wannan yanayin, ana ayyana ayyukanta da kyau. A zahiri, neman abu fiye da waɗannan ayyukan kawai yana nufin cewa ba ku san ainihin abin da ƙwararren masani a cikin wannan aikin yake yi ba.
Kuma waɗanne ayyuka ke da shi?
Duba dabarun talla
Abu na farko da zaku yi lokacin da abokin buƙatun sabis shine yin nazarin dabarun talla na yanzu, idan yayi, tabbas. Me hakan ke nufi? Cewa zai yi nazarin bayanan da sakamakon yana neman wasu kurakurai ko wani abu da ya aikata wanda makasudin karshe bai cika ba. Kuma ko da, idan har ya cika, zai nemi yin ƙananan canje-canje da nufin cewa akwai cigaba a waɗancan sakamakon.
Saboda wannan dalili, zai duba, misali, a cikin irin kamfen ɗin, a cikin tallan da aka sanya, a cikin rarrabuwa, ko a cikin yawan tuba. Hakanan zai bincika gasar, don ganin sun sami sakamako iri ɗaya, abin da suka aikata waɗanda kamfanin bai yi la'akari da su ba, da sauransu.
Shirya sabuwar dabara
Mataki na gaba da aikin mai fataucin dijital shine zuwa kafa sabon dabarun talla tare da canje-canje cewa kun sami damar yin tunani don samun fa'ida mafi yawa daga waɗancan kamfen ɗin da kuke gudanarwa.
Irƙiri kamfen ɗin talla
Dangane da abin da ke sama, za ka kula da ƙirƙirar kamfen ɗin talla inda ka tabbatar cewa za ka sanya su (Google, Facebook, Instagram ...).
Bincike da gyare-gyare
Zai zama koyaushe Yin nazarin waɗancan kamfen ɗin don samun damar aiwatar da canje-canje masu dacewa da nufin samun iyakar fa'ida daga kamfanin. Tabbas, kasafin kuɗi ne zai mallake ku, amma burin ku shine kuyi amfani da shi da kyau.
Ba da bayani ga abokin ciniki
Hakanan aiki ne na mai fataucin dijital, tunda dole ne ya kasance cikin sadarwa tare da abokin harka don sanar dashi sakamakon da ya samu da kuma idan ya cika manufofin.
Nau'in fataucin
Bayan ganin ayyukan, shin kun san cewa akwai nau'ikan fataucin dijital? Ee, kodayake al'ada ce ga ƙwararren masani ya keɓe kansa ta hanyar gama gari don kamfen talla, akwai wasu ƙwararru a cikin wani fanni ko wata.
Don haka, zaku iya saduwa:
- Fataucin dijital a cikin Tallace-tallacen Jama'a. Wato, wanda ya ƙware a hanyoyin sadarwar jama'a, walau Facebook, Twitter, Linkedin, Instagram ...
- Kwarewa a cikin Tallan Google. Ga waɗanda ke neman kai wa injunan bincike kai tsaye, musamman menene Google.
- Trafficker sadaukar domin ecommerce. Don ƙwarewar ƙwararru waɗanda ke neman aiwatar da ayyukan kan layi don canza abokan ciniki.
- Kwarewa a cikin kayan samar da bayanai. Haka ne, akwai kuma ƙwarewa ɗaya a cikin samfura kamar su kwasa-kwasan kan layi, yanar gizo, da dai sauransu. Muna ma iya cewa suma ana iya sadaukar dasu ga samfuran dijital (kamar littattafan lantarki ko abubuwan da kawai ake siyarwa akan layi).
Yaushe cajin dijital mai safarar kaya yake
Yanzu kuma, babbar tambaya: nawa ne dibayar dijital ke biya? Wataƙila abin da kuke mamaki ne, idan ya yi caji mai kyau, idan ya yi arha. A zahiri, a yanzu akwai ƙungiyoyi biyu waɗanda suke mamakin wannan: waɗanda zasu iya sadaukar da kansu ga wannan sana'ar, da waɗanda suke son ɗaukar mai sana'a a cikin wannan.
Amsar ba takamammen adadi bane, amma ya kamata ku sani cewa albashin ya yi yawa. Tsakanin Yuro 20.000 zuwa 50.000. Kuma wannan, koda kuna tsammanin yayi yawa, saboda sunada ƙima. Ka tuna cewa muna magana ne game da mutumin da ke neman ingantaccen zirga-zirga wanda zaku sami sakamako mai kyau. Saboda haka, aikinsu yana da tsada.
Yanzu, a cikin kasuwa, kasancewar kasancewa sana'a a cikin babban buƙata a wannan lokacin, zaku iya samun babban bambancin farashi. Shawarwarinmu? Kada ku tafi tare da mafi arha, ko mafi tsada. Sunanka na kan layi yana cikin hadari.
Me kuke buƙatar sani don aiki
A ƙarshe, muna so mu gaya muku game da "Horarwa" da zaku buƙaci sadaukar da kanku don zama mai fataucin dijital. Bugu da kari, dole ne ku sani cewa wannan aikin yana bukatar horo koyaushe saboda tallan dijital yana canzawa kuma yana da kuzari, don haka ya kamata koyaushe ku san sababbin canje-canje don aikinku don aiki.
Da aka faɗi haka, dole ne:
- Yi horo na asali a tallan dijital. Ta wannan hanyar, zaku san kaɗan daga duk abin da ya shafi wannan duniyar.
- Kwarewa a fannin, adreshin Google, ecommerce, infoproduct, Ads na Zamani ... Don wannan, ba komai bane kamar daukar kwasa-kwasan da suka danganci wadannan batutuwa. Yana da mahimmanci kada a so rufe abubuwa da yawa. Kawai lokacin da ka ƙware kuma ka sami kwanciyar hankali a ɗayan, kana iya zuwa wani ɓangaren. Amma zai fi kyau a fara da farko sannan kuma a fadada abubuwa daban-daban.
- Yi aiki. Wasu lokuta, samun shafin yanar gizonku don ƙaddamar da abin da kuke yi don tabbatar da ƙimar ku na iya taimaka muku, ban da cewa za ku sami ƙarin mutane da kanku.