E-kasuwanci ne don haka mashahuri cewa shi ya haifar da ci gaban sabbin fasahohi irinsu BIG DATA wanda zai sauƙaƙe sarrafa manyan bayanai.
Dalilin da ke sa kwastomomi zuwa saya a kan layi Suna da sauƙin gaske, kashi 91% na masu siye da layi suna tunanin cewa ingantaccen isarwar isarwa kuma babu abin mamaki shine mabuɗin cinikin kan layi mai nasara.
A wani gefen tsabar kudin, muna da tsarin dawowa cewa a cikin shafuka da yawa suna da rikitarwa kuma sun haɗa da tsari mai tsayi da wahala, wanda ba kamar na yau da kullun ba zaka iya dawowa nan take.
El Bangaren ECommerce ko kasuwancin lantarki yana cikin ci gaba koyaushe. Rage lambobin kasuwannin duniya yana ci gaba cikin hanzari kuma a cikin dukkanin ɓangarorin kasuwanci ana iya lura da ƙaruwar yawan tallace-tallace a cikin kasuwancin e-commerce idan aka kwatanta da na al'ada.
Ragowar wasu kamfanoni sananne ne, duk wanda bashi da nasa dandamali kan layi, yana barin dubban tallace-tallace kowace rana, tunda tare da intanet sami damar sayarwa daga ko'ina a duniya gaskiya ce.
Menene halin yanzu a cikin e-Commerce?
ECommerce yana wakiltar 11% na jimlar sayayya a cikin Spain sanya, fashion ya ci gaba da kasancewa sashen da ke yin rijistar mafi yawan kuɗin kuɗi kuma yana wakiltar 48% na sayayya da aka yi akan layi.
El Ci gaban ECommerce ba za a iya dakatar da wannan ba, yana karya bayanan tallansa kowace shekara a ciki kwanan wata kamar Black Friday, Litinin Cyber, Kasuwancin Kirsimeti da kuma tallace-tallace da ake tsammani a cikin Janairu da Fabrairu. Babu shakka wadannan ranakun sune babban lokacin kasuwanci na lantarki da kalubale mai sarkakiya ga bangaren jigilar kaya da kayan masarufi a kasar mu.
La Kasuwancin ECommerce, ana iya gani a cikin bugu na biyu na 'eShopper Barometer', Cikakken binciken da DPDgroup yayi tare da manufar sanin abubuwan da ake buƙata, halaye da kuma babban dalilin masu siyayya ta yanar gizo. Sakamakon wannan rahoton ya samar mana da ingantaccen bayani game da yanayin kasuwancin yau da kullun a cikin kasuwancin e-commerce.
Don haka me muka sani game da masu siye?
Wannan ya wanzu suna Três daban-daban na masu siyayya ta yanar gizo a cikin ƙasarmu:
- Manyan masu siye, waɗanda suke da matsakaitan fakitoci 5,3 da aka karɓa a kowane wata kuma sayayyarsu tana wakiltar kashi 87% na duk sayayya na kan layi da aka yi a shekarar.
- Matsakaita masu siye, waɗanda ke karɓar matsakaita na fakitin 2,7 kowace wata kuma suna wakiltar 11% na jimlar tallace-tallace na kan layi na shekara-shekara.
- Buananan masu siye, tare da kunshin 1,3 ko lessasa da aka karɓa a kowane wata, suna wakiltar 2% na jimlar kuɗin da ake kashewa a kan ECommerce.
Wanene ya fi saya?
La'akari da abin da aka ambata a baya game da gaskiyar cewa ECommerce ya riga ya wakilci 11% na yawan sayayyar da aka yi a Spain, salon yana ci gaba da kasancewa ɓangaren da ke rajistar mafi yawan aiki kuma yana wakiltar 48% na sayayya ta kan layi da aka yi a Spain.
Mafi yawan sayayya ta faɗi ne kan millennials, tunda fiye da 57% sun yarda cewa suna yin sayan wannan nau'in samfuran ta hanyar hanyar sadarwa.
Wadannan sakonnin na darajar tallace-tallace Suna shagaltar da bangarorin kasuwanci waɗanda ke samar da kyawawan abubuwa da kayan fasaha tare da 38% da 36% bi da bi, na jimlar cinikin kan layi a Spain. Rahoton ya nuna fitowar sayayyar kan layi don sabon abinci da abubuwan sha a cikin manyan wurare 10, wanda a Spain ya kai kashi 18% na jimlar tallace-tallace. Baya ga wannan, kashi 14% na Mutanen Spain da ke sayen yanar gizo, sun yarda cewa a kalla sau daya a wata suna sayen abinci ta yanar gizo.
Sanin ra'ayin masu siyan layi shine mabuɗin maɓalli don cin nasara idan kuna son shiga ECommerckuma. Dukanmu mun yarda cewa sayayyar mai sauƙi da aminci za ta sami tasiri mai kyau kan haɓaka ƙarin kasuwancin da aka gudanar akan Intanet tunda abokin ciniki mai gamsarwa zai maimaita gogewar kuma ya ba da shawarar ga abokai da dangi. Ana nuna wannan ta wannan binciken, wanda ya nuna cewa kashi 85% na masu siye sunyi la'akari da cewa siyan sayan yanar gizo mai sauƙi ne kuma 75% na jimlar sun gamsu sosai da gogewar.
Menene Babban Bayani?
Big Data yana cikin fewan kalmomi, sarrafawa da nazarin adadi mai yawa na bayanai ko bayanai, wanda ba za a iya bi da shi ta al'ada ba, ta hanyar tsarin aiki na gama gari, tunda sun wuce hakan damar software ta yau da kullun kuma sun wuce iyakokin da waɗannan ke cikin dangane da sarrafa algorithmic.
In ji ra'ayi ya ƙunshi ci gaban fasaha a sassa daban-daban kamar yadda kayayyakin more rayuwa, fasaha da aiyuka waɗanda aka keɓance musamman don magance sarrafawar ɗimbin bayanai, marasa tsari ko rabin-tsari wanda zai zama saƙonni a kan hanyoyin sadarwar jama'a, fayilolin mai jiwuwa, hotunan dijital, bayanan tsari, imel, siginar hannu, sigina, bayanan bincike. Wadannan ranakun suna iya zuwa daga na'urori masu auna sigina daban-daban, kyamarori, sikanan likita, ko hoto.
Babban manufar Manyan tsarin, kamar na tsarin yau da kullun, shine canzawa rikitarwa bayanai a cikin m bayanai kuma bayyane wanda ke sauƙaƙa yanke shawara a ainihin lokacin.
Kamfanoni a yau, Sun riga sunyi amfani da Babban Bayanai don fahimtar bayanan martaba, buƙatu da halayen abokan cinikin su da jarin ɗan adam, game da kayayyaki ko aiyukan da suke sayarwa. Wannan ya sake fasalin yadda ake ba ma abokin ciniki mahimmancin tunda yana ba da damar matakan gyara hanyar da kamfanin ke sadarwa da abokan huldar sa da kuma yadda suke samar da hidimar da ta dace.
Haɗin ma'anar Babban Bayanai tare da babban adadin bayanai ba komai bane na zamani. Mafi yawan manyan kamfanoni tuni sun fara sarrafawa babban kundin bayanai, amma an tilasta musu amfani sauran fasahohi irin su DataWarehouses da kuma kayan aikin nazari masu karfi wadanda zasu basu damar magance wadannan manya manyan, kafin wanzuwar sabon software na Hadoop. Juyin halittar fasaha yana nufin cewa adadin bayanan da waɗannan aikace-aikacen suke gudanarwa ya karu sosai.
Ginshikan 5 na Big Data
Uku 'Vs' na Babban Bayani sune manyan halaye don gano shi, waɗannan sune: girma, Daban-daban y Sauri. Amma tare da kwarewar da kamfanoni masu tasowa suka samu a cikin wannan sashin kula da bayanai masu yawa, an fadada ma'anar asali, tare da ƙara sabbin halaye tabbatattu kamar Rashin daidaito y Darajar bayanai.
Ana kiran shi Babban Bayanai lokacin da juzu'i ya wuce iya aiki da iyakance kayan masarufi na yau da kullun, walau Windows, Mac ko ma Linux, don aiwatar dasu ba tare da matsala ba.
Tunanin kara yana karkashin canji ne mai ci gaba saboda irin wannan ci gaban fasaha da sauri, wanda yake ba da damar sarrafa mafi yawan bayanai. Bayyana kalmar a ɗan lokaci, babban kundin bayanai daruruwa ne ko dubunnan Terabytes ko Petabytes, ya fi girma girma fiye da na kowa dubban Gigabytes cewa ana amfani da kwamfuta wajen sarrafawa. Wannan yanayin girman shima yana da matukar canzawa, tunda kowace rana zamuyi la’akari da adadin bayanan da ake sarrafawa kasa.
Bayanin cewa Gidan data iya aiwatar, ingantaccen bayani ne wanda ya wuce adadi mai yawa don kyakkyawan ingancin iko, don iya tabbatar da cewa bayanin da yake aiwatarwa yana da ƙayyadadden ƙaddara da daidaito a baya.
Lokacin da muka ambaci Babban Data muna magana ne akan bayanan da zasu iya zama na-tsari ko kuma basu da kowane irin tsari. Aikin wannan bayanan da ba'a tsara shi ba yana buƙatar wata fasaha ta daban kuma tana bawa mai amfani damar yanke shawara bisa ga ƙarancin bayanai. Yawancin waɗannan algorithms suna da alaƙa da ci gaba mara hazo dabaru tsarin jiyya wancan bai rigaya ya bunkasa 100% ba.
Da yake maganar manufar iri-iri, yana nufin nau'ikan bayanan da tsarin ya karba, wadannan sune 3:
- Tsara
- Semi mai tsari
- Ba shi da tsari
A ƙarshe, manufar saurin a fili tana nufin saurin da babban kundin bayanai ana karbarsu, ana aiki dasu kuma ana basu damar yanke hukunci. Ba shi yiwuwa ga mafi yawan tsarin aiki na yau da kullun suyi nazarin bayanai da yawa da sauri, amma yana da matukar muhimmanci a hada da manufar aiwatar da bayanai na ainihi don tsarin gano yaudara ko ingantattun tayi na musamman, waɗanda aka miƙa wa kwastomomi a yau, la'akari da abubuwan da kake so, da sauran abubuwan da ke zaɓar abubuwa don tallatawa waɗanda tabbas za su iya ba ka sha'awa.
Gaskiyan, gama shine, amincewa da bayanan da aka sarrafa, cire ingantattun bayanai, inganta hangen nesa na wasu, kamar lokaci, tattalin arziki da sauransu, wanda zai taimaka yanke shawara mafi kyau.
A ƙarshe, an ƙara ƙimar, mahimmancin mahimman bayanai don kasuwanci, don sanin menene bayanan da za a bincika, don daidaita tsarin gabaɗaya, yin zaɓin zaɓin wannan yana da mahimmanci don sanya shi cikin sauri kuma mafi daidaito. Da yawa sosai don ya riga ya zama na biyu mafi ƙwarewar sana'a a Spain.