Amazon Prime sabis ne na biyan kuɗi wanda ke ba da izini masu amfani suna amfana daga jigilar kaya kyauta, samun damar labarai masu gudana da sauran fa'idodi ta hanyar a kudin wata ko na shekara. Kwanan nan kamfanin bincike na GfK Research, Abokan ciniki na Amazon Prime sun sanya idanunsu a kai e-kasuwanci na kayan masarufi.
Gaskiya mai ban sha'awa game da Amazon Prime
Binciken ya gano cewa Membobin Firayim Minista na Amazon sun share wasu awanni biyar suna ziyartar kamfanoni 50 cin kasuwa akan layi idan aka kwatanta da sauran yan siya. Wannan sabis ɗin yana da tushen biyan kuɗi wanda ya kasance tsakanin masu amfani da 65 zuwa 80 miliyan. Amazon yana samar da dala tiriliyan 6.4 na kudaden shiga daga waɗannan kwastomomin.
Rahoton ya kuma bayyana hakan a kusa kashi daya bisa uku na masu amfani da Prime Prime sun ziyarci manyan shafukan yanar gizo ko manhajoji, idan aka kwatanta da 25% na masu siya waɗanda ba membobin wannan sabis ɗin ba.
Samun damar ecommerce na sauran yan kasuwa
Kodayake wasu na iya fahimtar Amazon a matsayin barazana, gaskiyar ita ce tare da 32% na Firayim masu amfani da ke ziyartar gidan yanar gizon kasuwa da ƙa'idodi, Masu sayar da kayan masarufi na iya cin nasara a cikin ecommerce.
Wato, waɗannan 'yan kasuwar na iya yin sulhu Abokan ciniki na Amazon Prime a cikin shirye-shiryen su da aikace-aikacen su. Kodayake membobin Firayim Minista sun biya kuɗi don samun dama ta musamman don ba da tayin musamman da gabatarwa, rahoton ya nuna cewa a shirye suke su yi sayayya a wasu wuraren.
A zahiri, ba haka bane kawai mai da hankali kan Amazon, Maimakon haka, ana amfani dasu don ƙwarewar kasuwancin kan layi kuma saboda haka suna shirye suyi amfani da abin da wasu yan kasuwa zasu bayar.
Binciken ya kuma nuna cewa Abokan ciniki na Amazon Firayim suna iya ziyartar aikace-aikace da shagunan kulob inda ake buƙatar memba. Sabili da haka yan kasuwa zasu iya haɗa kai da tushen abokin cinikin su tare da tayin membobin musamman ko wasu fa'idodi.