Fiye da kanana da matsakaitan kamfanoni na Sifen sun halarci taron kan e-kasuwanci, SMEs da kayan aiki Lokaci na eCommerce, taron daukar nauyin ta Comandia ta Correos aka gudanar a Madrid. Masu halarta sun sami damar sauraron gabatarwa huɗu daga masana bakwai kan gabatarwa huɗu, teburin tattaunawa tare da labaran nasara da kuma hadaddiyar giyar ƙarshe don musayar ra'ayoyi da sadarwar.
Yesu Sánchez Lladó, Shugaban eCommerce da Kunshin Gidan waya, ya bude jawabinsa da wannan bayanin: "Nan da shekaru goma sha biyar, sulusin cinikin zai kasance ne ta hanyar Intanet." Sánchez Lladós ya nuna hakan "A 2027 za mu tafi daga euro miliyan goma sha biyar na jujjuya a 2013 zuwa miliyan dubu dari biyu daga cikin jimlar dubu dari shida da arba'in". A yayin gabatar da shi, Sánchez Lladó ya nuna cewa ƙasarmu ita ce ta huɗu a Tarayyar Turai da ke samun kuɗin shiga mafi girma a kasuwancin lantarki. Ya kuma tantance rawar dabaru a fagen sabbin hanyoyin samar da kantin sayar da yanar gizo ga kanana da matsakaitan kasuwanci.
Wani daga cikin jawaban da suka halarci taron shine Jose Luis Vallejo, Global Shugaba na Media Net Software- Vallejo ya ba da labarin kwarewarsa a matsayin co-kafa BuyVIP.com, kamfanin eCommerce na Spain wanda kamfanin Amazon ya saya a 2010 don dala miliyan 100.
A nasa bangaren, wani daga cikin wadanda aka gayyata, Emeritus Martinez, Daraktan Kasuwanci da Sadarwa na kafofin watsa labarai na QDQ, ya tabbatar da cewa 25% na tallace-tallace na Black Jumma'a na Nuwamba 28 an yi su ta hanyar na'urorin hannu. Martínez ya bayyana hakan "Black Friday ta fara kasuwanci ta hannu a Spain".
Mai zane Andreas von Kunowsky Ya gabatar a matsayin shari'ar aiki a kwanan nan ƙaddamar da shagonsa na kan layi na zane-zane da keɓaɓɓun agendas LaprinciPa.com.
Joshuwa Novick, Shugaba na Antevenio, Ina gabatar da sababbin dabarun tallan dijital da kayan aiki don SMEs don haɓaka tallan su akan Intanet. Jorge Villar, farfesa a Makarantar Makarantar Masana'antu (EOI), ya yi nazarin yanayin da ke cikin ɓangaren.
SMEs da kayan aiki, babban ƙalubalen eCommerce a Spain
A cewar ENazarin ONTSI akan B2C Kasuwancin Lantarki na 2013, da eCommerce Da nufin masu siye masu zaman kansu, ba zai daina girma a cikin Spain ba. A cikin 2013 ya karu da 18%, tare da jimlar kuɗin sayan Euro miliyan 14.610. Baya ga ƙimar cikakken darajar kuɗin sayan, ƙimar ci gaban kuma tana ƙaruwa, musamman sama da 4,6% fiye da na 2012. A cewar wannan binciken, yawan masu siye yana ƙaruwa, da ƙimar kayayyaki da yawan nau'ikan da suka saya Bugu da kari, suna samun damar samfuran zamani, tashoshi da na'urorin siye da siyayya.
A wannan ma'anar, yana da daraja tunawa da ƙaruwa a cikin adadin Masu amfani da Intanet masu siye, wanda ya tashi daga miliyan 15,2 a 2012 zuwa miliyan 17,2 a 2013. increasearin kashi 14% a cikin cikakkun ƙimomin da ke ba da gudummawa ƙwarai da gaske ga haɓaka 2arar sayan BXNUMXC.
Duk wannan yana ɗauke da babbar dama ga kasuwancin SpainAmma yin ra'ayin kasuwancin kan layi ya zama gaskiya yana da rikitarwa. Juyawa zuwa eCommerce na ɗaya daga cikin manyan ƙalubale ga SMEs, wanda ke wakiltar 99% na kasuwancin Spain gaba ɗaya. Kashi 9% na duka kananan-SMEs ne tare da ƙasa da ma'aikata 95,7, bisa ga binciken 'Hoton SMEs 9', ta Babban -ungiyar Kula da Tallafawa ga SMEs, Ma'aikatar Masana'antu, Makamashi da Yawon Bude Ido. Dangane da binciken Google na 2014, 2014% na SMEs na Spain tare da ƙasa da ma'aikata 15 suna aiwatar da ayyukan e-commerce. Ga 50% daga cikinsu, ecommerce ya riga ya samar da fiye da 31% na juyawar su. 20% sun yarda cewa fa'idodin tattalin arziƙin su sun karu saboda kasuwancin lantarki.
Buga da sauran bangarori kamar su Makarantar Ma'aikatar Masana'antu (EOI) Suna ba SMEs shawara akan eCommerce ta hanyar kwasa-kwasan e-commerce na kan layi kyauta, musamman akan su. Hannun hannu tare da masana harkokin kasuwancin ƙasa da ƙasa, Comandia ta hanyar Correos kayayyaki suna gabatar da mabuɗan don yin ra'ayin kasuwancin dijital ya zama gaskiya a cikin haɗin kai. Bayan ƙirƙirar shagon, suna ma'amala da Tallace-tallace na Kan Layi, E-Logistics, Hanyoyin Biyan kuɗi da Sabis na Abokin Ciniki. Suna shuka tsabar kasuwannin gaba.