A cewar wani Rahoton e-commerce na Demac Mediada Masu amfani da Apple samar da mafi yawan kudaden shiga na kamfanin wayar hannu, tare da kashi 97%, yayin da sadaukar da kwastomominsu shine mabuɗin ci gaba da jawo sababbin abokan ciniki.
Yawan masu cin kasuwa ta kowace wayar hannu ya bayyana cewa masu amfani da iphone sun kai kashi 59%, yayin da masu amfani da ipad suke da kashi 22%, yayin da sauran na’urorin ke zama da 19%.
Wannan sabon Rahoton Ecommerce, yana la'akari da bayanin daga kwata na biyu na shekara, yin nazarin bayanai daga dillalai 45 waɗanda suke Abokan ciniki na Demac Media, wanda ya haɗa da juyawa ta hanyar na'ura, tashar, da kuma ganowa. Ayyuka masu kyau na SEO a cikin Ecommerce suna ci gaba da ba da kyakkyawan sakamako, ta hanyar samar da mafi yawan adadin zirga-zirgar ababen hawa.
Injiniyoyi bincika kamar yadda yake a cikin yanayin Google, Sun zama kayan aiki mai mahimmanci ga masu siye, waɗanda ke gudanar da bincike kafin su siya, don haka a cewar rahoton, bangare ne da babu wani dillali da ya kamata ya manta da shi.
Bincike na al'ada yana samar da mafi yawan zirga-zirga saboda kashi 39% na masu amfani suna samun yan kasuwa ta amfani da wannan hanyar, yayin da na biyu mafi girman hanyar kai tsaye shine 17%.
Dangane da zirga-zirgar ababen hawa wanda ke haifar da hanyoyin sadarwar jama'a; Facebook, Pinterest da kuma Instagram tare, suna tuka 93% na zirga-zirga. A nasa bangaren, Facebook ya dauki mafi girman yanki, tare da kashi 68% na zirga-zirga, yayin da Pinterest da Instagram suka samar da 13 da 12% na zirga-zirgar kafofin watsa labarun bi da bi.
Wani muhimmin al'amari da za a lura da shi yana da alaƙa da ƙimar jujjuyawar da ta tashi zuwa 97% tsakanin ziyarar farko da ta biyu zuwa shafin. An jaddada cewa yana da matukar wuya mai amfani ya saya yayin ziyarar farko zuwa rukunin Ecommerce, saboda yawancin suna cikin matakin bincike.
A kowane hali, ziyarar mai siye tana da matsakaiciyar tsawon lokaci ƙasa da mintuna huɗu, wanda ke ƙara mahimmancin ƙwarewar mai amfani akan shafin.