A cewar Nazarin shekara-shekara na Hanyoyin Sadarwar Zamani an fadada ta IAB UK, ƙungiyar da ke wakiltar sashin talla da sadarwar dijital a cikin Sifen, tare da Elogia Group, 41% na masu amfani da Sifen suna bin alamun da suka fi so daga hanyoyin sadarwar zamantakewa, musamman daga Facebook. Musamman, 93% na masu amfani masoya ne na alamun da suka fi so ta hanyar Facebook.
Ofaya daga cikin bayanan da aka nuna a cikin wannan rahoton shine cewa 70% na masu amfani de cibiyoyin sadarwar jama'a riga samun damar su daga wayar hannu, wanda shine 25% fiye da na 2012- Bugu da ƙari, 56% na masu amfani suna yin hakan tun Allunan, abin da ke sa hango har yanzu hanya ce ta haɓaka, a cewar waɗanda ke da alhakin binciken.
Dangane da ƙididdigar da aka samo, yawancin masu amfani da hanyar sadarwar jama'a waɗanda ke bin samfuran yanar gizo suna yin hakan daga Facebook (93%). Ana bin wannan Twitter (20%), Youtube (9%) da Google+ (7%). Ana bin alamun a kan hanyoyin sadarwar zamantakewa don dalilai daban-daban, galibi don samun damar ayyukan (78%), ragi da haɓaka (77%) da sabis na abokin ciniki (70%).
Wannan binciken na shekara-shekara yana gabatar da bayanai daga amsoshi dubu daga masu amfani da Intanet daga ko'ina cikin Spain, waɗanda aka tattara a ƙarshen kwata na 2013, yana tabbatar da rawar da ta dace da hanyoyin sadarwar zamantakewa a matsayin ɓangare na hanyoyin sadarwa da tallace-tallace na kamfanoni.
A cikin bikin gabatar da binciken a safiyar yau, Javier Clarke ne adam wata, darektan wayar hannu da kafofin watsa labarai a IAB Spain, ya haskaka daidaitawa a Spain na yawan amfani da cibiyoyin sadarwar jama'a a cikin 2013. Adadin amfani daidai yake da na 2012, wato, 79%, don haka takwas daga cikin goma masu amfani da Intanet suna da bayanan martaba a kan hanyoyin sadarwar jama'a, da kuma samun kashi 77% su kullum. A cikin 2009, yawan masu amfani da waɗannan dandamali sun kasance 51%; a 2010 ya karu zuwa 70% kuma a 2011 ya kai 75%. A cikin shekaru biyu da suka gabata kashi ya daidaita a 79%.
Ofaya daga cikin siffofin da ya bambanta a cikin 2013 a cikin bayanin mai amfani na hanyoyin sadarwar jama'a shine cewa ya zama mai yawan wuce gona da iri fiye da yadda abokan sa suke yi, kuma bashi da taimako wajen buga abubuwan. A wannan ma'anar, ya bayyana cewa ya fita daga 43% a cikin 2012 zuwa 36% a cikin 2013. Wannan yanayin ya dace da sababbin bayanan da aka sani a wannan makon game da amfani da Twitter, wanda ke nuna raguwa a cikin asusun aiki da kuma cikin ƙarfin tattaunawa .
Game da hanyar sadarwar zamantakewar da masu amfani ke ɗaukar mafi sananne, ya fita dabam Facebook (99%), sa'annan Twitter (92%), Youtube (88%), Tuenti (76%), Google+ (75%) e Instagram (64%). A wani gefen sikelin mun samu Pinterest (29%), Vimeo (25%) da kuma murabba'i (13%).
Wani halayyar da ta banbanta tsakanin masu amfani da shafukan sada zumunta shine yanzu suke hade da karin hanyoyin sadarwar jama'a. Don haka, matsakaita a cikin 2010 ya kasance 1,7%, yayin da a cikin 2013 ya zama 3,6%. YouTube ya kasance cibiyar sadarwar jama'a mafi daraja, tare da matsakaicin ci 8,1, sannan Facebook (7,9), Spotify (7,7), Pinterest (7.4) da Twitter (7,3).
A karo na farko, wannan binciken na shekara-shekara ya haɗa da tambayoyi game da WhatsApp, wani dandali wanda kashi 88% na wadanda aka yi binciken a kansu masu amfani ne, wanda kashi 59% suka dauke shi a matsayin hanyar sadarwar zamani (saboda yana ba da damar sadarwa tare da tuntuɓar mutane da ƙirƙirar ƙungiyoyi), idan aka kwatanta da kashi 41% waɗanda suka yi imanin cewa ayyukanta basu isa su kimanta hakan ba. . Yana da ban sha'awa a lura cewa masu amfani da WhatsApp basu watsar da wasu dandamali da suka shiga ba ta hanyar shiga ciki, amma kusan rabin sun yarda cewa sun daina amfani da hirar sauran hanyoyin sadarwar, musamman hirar Facebook.
para Javier Clarke ne adam wata, Daraktan Waya da Sabon Media a IAB Spain:
Cibiyoyin sadarwar zamantakewar jama'a suna da matsayi mai mahimmanci a cikin hanyoyin sadarwa da tallace-tallace na kowane nau'in kamfanoni. Fahimtar yanayin halittarta, kwarewar mai amfani, ƙarin darajar da ci gaba da canje-canje, yana buƙatar cikakken karatu koyaushe. A karo na biyar a jere shekara, mun sami nasarar kamawa a cikin wannan binciken abubuwan da suka fi dacewa na kasuwa.
Ramiro Sueiro, Babban Daraktan kirkire-kirkire na Gestazión, mai daukar nauyin wannan binciken, ya bayyana cewa;
Har zuwa yau, wannan Nazarin shine kawai abin dogara a cikin Spain don yanke shawara mai mahimmanci a cikin Cibiyoyin sadarwar Jama'a, waɗanda aka tabbatar da su azaman abin da ba za a iya musantawa ba a cikin cakuɗin kafofin watsa labarai na dijital. Ilimin zurfin ilimin su ne kawai zai tabbatar da kyakkyawan yanke shawara a cikin sadarwa da tallan dijital.
Zaka iya zazzage wannan binciken a www.iabspain.net/redes-sociales/