eBay ya gabatar da ƙarshe na Dama ta Omnichannel, binciken da aka ba da izini ga Deloitte a kan sakamakon eCommerce game da kasuwancin gargajiya. Dangane da ƙarshen wannan rahoton, tallafi na a dabarun omnichannel by ɓangare na kiri a Turai zaka iya yi kara yawa na shaguna da kayan kwalliya.
Wannan rahoto shine, a cewar eBay, na farkozuwa binciken tattalin arziki akan tasirin eCommerce akan kasuwancin gargajiya da kuma fa'idodin da za'a iya samu ta hanyar aiwatar da dabarun tallace-tallace na omnichannel.
A cikin kalmomin Alexander von Schirmeister asalin, Mataimakin Shugaban eBay EMEA:
Binciken ya nuna cewa kasancewar 'yan kasuwa da masu sayarwa akan eBay na iya taimakawa haɓaka tallace-tallace na kantin sayarwa yayin da shaguna ke samun ƙwarewar alama mafi girma. Tallafawa ta hanyar fasaha da sabis na eBay Inc, waɗanda ke haɗin gwiwa tare da kamfanoni da masu sayarwa don ba su damar yin takara a kan matakin wasa, girman yanzu ba wani shinge ba ne ga kowane dillalin da ke son yin amfani da dabarun dabarun ɓoye.
Bayyanannun misalai na omnichannel tare da eBay sune tallan tallan wayoyin hannu wanda App ɗinmu ya bayar, wanda aka yarda dashi sosai a Spain, tarin 'Danna & Tattara', wanda tuni akwai shi a Kingdomasar Ingila, ko kuma biyan kuɗi a cikin kantin ta hanyar PayPal, wanda aka aiwatar a waɗannan lokutan a Jamus.
Game da dabarun omnichannel
ECommerce ya kawo canji halaye masu amfani, tunda suna bayar da a kwarewar cin kasuwa yafi sassauci. A wannan ma'anar, dabarun omnichannel ba ka damar siyan samfuran da kwastomomi ba za su iya samu a shagunan da ke kusa da kai ba.
El cinikin omnichannel cci gaba da samar da sabo dama don haɓaka tallace-tallace da sauri ta hanyar waɗannan tashoshi kamar wayar hannu, ban da samar mana da damar kama sabbin kasuwanni.
Yi rahoton ƙarshe
Na rahoton Samun damar Omnichannel wanda eBay ya gabatar, za'a iya yanke shawara huɗu:
# 1 - Tallace-tallace na kan layi suna haɓaka waɗanda aka yi a cikin shagon jiki
Masu amfani suna ƙaruwa da amfani da haɗin tashoshi da yawa a duk cikin tsarin siye. Wannan shine abin da muke kira omnichannel ko omnichannel.
Una dabarun omnichannel Ya ƙunshi yan kasuwa masu amfani da duk tashoshin da suke da su don isa ga masu amfani duka daga cibiyoyinsu na zahiri, haka kuma ta hanyar shagunan kan layi, aikace-aikacen hannu, shirye-shiryen rangwamen rangwamen kuɗi (couponing), dandamali na e-commerce na ɓangare na uku (kasuwanni), hanyoyin sadarwar jama'a, da dai sauransu.
# 2 - Kasuwancin Omnichannel yana ƙarfafa tallace-tallace na kan iyaka
Daya daga cikin abubuwan amfani na kasuwancin omnichannel shine yana ƙarfafa tallace-tallace fiye da iyakokin ƙasashensu.
Dangane da binciken Deloitte, kashi ɗaya bisa uku na masu siye-siye ta yanar gizo na Sifen sun yi sayayya ta kan iyaka a wani lokaci.
Wannan adadi yana ƙaruwa da kusan 20% a kowace shekara tun daga shekarar 2008 kuma ana sa ran zai ci gaba da haɓaka cikin shekaru huɗu masu zuwa.
# 3 - Tsarin dabarun ababen hawa shine mabuɗin don isa ga manyan masu saye
da manyan masu saye sun ninka sau biyu yi amfani da wayar hannu a matsayin wani ɓangare na tsarin sayan su, kuma kashi 30% zasu iya yin binciken su akan Intanet kafin ziyartar shagon jiki.
da manyan masu siye Suna bincika don gano wace tashar da ke ba da kyakkyawar shawara, la'akari da maɓamai daban-daban, kamar samfuran samfu, farashin, da dai sauransu. Dabarar omnichannel babbar hanya ce don jawo hankalin wannan martabar mabukata.
# 4 - Sayarwa ta kasuwa kamar eBay yana ƙaruwa da zirga-zirgar shagunan jiki
Dangane da rahoton da eBay ya gabatar, yan kasuwar da suka bude shago akan eBay sun karu da tallace tallace a shagunan su da kashi 1,2%.
Bambanci tsakanin kasuwanni
Dangane da binciken, nauyi da yanayin hada-hadar tallace-tallace ta yanar gizo sun banbanta tsakanin kasashen Turai. Don haka, yayin da Jamus, Kingdomasar Ingila da Faransa suka karɓi riba mai sauri, a cikin Italiya da Spain waɗannan dabarun ana aiwatar da su a hankali. Koyaya, shahararren cinikin kan iyaka a cikin Sifen ya shahara sosai idan aka kwatanta da sauran ƙasashe.
Informationarin bayani - Kalubale na kananan kamfanoni zuwa eCommerce
Zazzagewa - Samun damar Omnichannel
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