Sunan Kotun Ingila Yana da asalinsa sama da shekaru 100 da suka gabata kuma ya fito ne daga ƙaramin shagon tela wanda aka kafa a karni na 1890, daidai a 1935 a Madrid. A cikin 45, shekaru XNUMX bayan buɗewa, Ramón Areces Rodríguez ya saya shi, don haka ya fara tarihin kasuwancin sa.
bayan shekaru da yawa na juyin halitta da ci gaban shagon wannan ya kasance daga ƙaramin ƙaramin shago zuwa babban shago a cikin sabuntawa da haɓakawa koyaushe, wanda ke da nasa mallakar alamun kotun Ingila zuwan sittin ya kasance mabuɗin Kotun Ingila, tun da yake a cikin waɗancan shekarun lokacin da ta fara faɗaɗawa a cikin ƙasa baki ɗaya, duk wannan godiya ga ƙaddamar da cibiyoyi a cikin manyan birane kamar Barcelona, Seville, Bilbao da sauransu.
A tsakiyar shekarun 90, a ci gaba da haɓaka lokaci na Groupungiyar, tafiya ta hanyar gyare-gyare a matsayin shugaban kungiyar saboda mutuwar shugaban na asali amma ba wakiltar dakatarwa ba a ci gabanta, akasin haka, neman samun karfi a kowace rana.
A cikin wannan rarrabuwa, sashen shagon sashen na Kotun Ingilishi, Suna da yanki guda ɗaya don gudanar da kasuwancinsu mafi nasara: Fashion.
Wannan babban yankin na Kotun Ingila, ya ba kamfanin damar samarwa a cikin shekarar da ta gabata babban ribar da ta kai tallace-tallace na Yuro miliyan 8.441,5, wanda ke wakiltar 59% na jimlar kuɗin kamfanin.
Daidai ne a cikin yanayin yanki inda, a cikin 'yan shekarun nan, manyan canje-canje a cikin dabarun kasuwanci suka gabatar da su Kotun Ingila. A watan Oktoba 2013, kamfanin ya ƙaddamar da kamfen Farko sabon, wanda da shi ne yake sanar da raguwar farashi gabaɗaya tare da mai da hankali kan alamun kamfanin.
Tare da wannan motsi, kamfanin yayi ƙoƙari don haɓaka tallan tallace-tallace, wanda faɗuwar amfani a Spain da mai siye ke neman ingantattun farashin ya shafa.
Mene ne wannan?
El Corte Inglés shine jinjirin wata fayil na alamun kasuwanci da ita ake neman yin gasa da manyan fashionattafan zamani a duniya.
Wannan nau'in sarƙoƙi na tsaye sun canza hanyar da ake amfani da salon, ba kawai a Spain ba, amma a duk duniya.
Don jimre wa duk wannan, shagunan sashi suna amfani da nau'ikan nau'ikan nau'ikan nau'ikan kayayyaki daga kowane ɓangare, ƙwarewa a cikin alatu ko farashi.
A cikin Sifen, wacce ƙasa ce inda distributionattai suka mamaye manyan rarrabawa Inditex, Mango o Dan wasan kwallon kafa; Kotun Ingila Yana da ikon yin gasa ta zamani tare da keɓaɓɓun samfuran marmari, amma a daidai wannan hanyar, tana da babban fayil na kayan aikinta wanda yake zuwa kusan yawancin masu amfani.
Kowace shekara, rukunin shagunan sashin suna haɓakawa da ƙarfafa nau'ikan sadarwar samfuranta tare da sabbin abubuwa, yayin faɗaɗa hanyar da ta fi kusa da babban rarrabawa a kasuwannin duniya, wanda shine Sfera.
Menene El Corte Inglés ke bayarwa?
Kotun Ingila yana da fayil na fiye da ashirin da biyar mallaka iri, wanda yake neman jan hankalin maza, mata da yara ta hanyar samfuran kowane nau'i wanda zai iya kasancewa daga takalmi da kayan haɗi zuwa kayan yadi. Kowace shekara kamfanin yana haɗa sabbin kayan masarufi zuwa fayil, don ambata shekaru biyu kawai:
- A shekarar 2012 ya zabi kayan zamani da na yara tare da Audugar Kudanci da Salon Kyauta.
- A cikin 2013 ya ƙaddamar da layin Jo & Mr Joe, wannan layin ƙwararre ne a cikin jakunan maza, don haka amfani da amfani da ci gaban amfani da salon ta hanyar jama'a.
Idan muka mai da hankali kan fannin kayan mata, kamfanin Kotun Ingilishi yana aiki tare da layi kamar
- Zendra, Sauki Mai Sauki
- Kira
- Audugar Kudancin
- Amitié, Shekara
- Tintoretto
- Lloyd's
- Matasan Samari
- Karatun Studio
- Kogin Green
- Ainihin kawai
- Jaddadawa
Daga cikin kayan kwalliyar mata, Gloria Ortiz da Elogy sun yi fice, an ƙaddamar da na ƙarshen tare da haɗin gwiwar mai zane Juanjo Oliva.
Ga maza, Kotun Ingila yana da layi kamar
- Emidio tucci
- Dustin
- Homine
Ga yankin kayan yara, Kotun Ingila aiki tare da
- alli
- Sprouts
- Bass 10
- Sweets
- Saurin
- Tsaya
- Ruwan Auduga.
Haka kuma sabbin kayayyaki suke bayyana, suma sun ɓace. Wani shari'ar da aka soke layi shine na Gals & Guys, wanda Kotun Ingila ƙaddamar a cikin 2011 a cikakke albarku a Spain na Abercrombie & Fitch sabon abu kuma cewa an soke shi a ƙarshen 2012. A cikin shagunan takalma, layuka kamar Renoir sun ɓace.
Duk waɗannan alamun ana rarraba su ta hanyar manyan shagunan rukuni da kuma ta hanyar takamaiman kantunan kayan kwalliya.
A shekarun da suka gabata, layuka irin su Síntesis suna da takamaiman shagunan, amma yanzu rukunin sun ba da hanyar sadarwar shagunan da ke mai da hankali kan kayan zamani, waɗanda wasu keɓaɓɓu ke tallafawa a wasu fannoni, kamar kayan ciki.
Sfera
Sfera Hakan ya faru ne da nufin mu'amala da manyan 'yan kasuwa masu sayar da kayan kwalliya, amma dole ne ya sake fasalin bayarwar da kuma dabarunta don samun riba.
Kyawawan alkaluman tattalin arziki da wannan alamar ta bayar El Corte Inglés dace da fare iri ɗaya don girma tare Sfera a wajen kasuwar Sifen.
Kamfanin ya kafa kuma ya tsara wani shiri da shi wanda yake neman ƙaddamar da kashi na biyu na ci gaban ƙasa wanda ya mai da hankali kan Latin Amurka, Gabas ta Tsakiya da Asiya. Sfera Hakanan ya sami nasarar isa kasuwanni kamar su Switzerland.
Tare da ita yanzu take neman inganta dabarun ci gabanta a wajen Spain, don samun damar yin gasa a duniya tare da sauran abokan hamayya kamar Alamomi & Spencer.
News
Wannan rukuni na manyan shagunan suna neman hanyar da za su ba da sabon turawa ga ire-irensu, da wannan ne suke shirya sake komowa Gloria Ortiz asalin, wanda zai shigar da masaku zama alama ta duka kallo. A lokaci guda kamfanin zai gudanar da wani tsari na sake fasalin kayan kwalliyar a cikin kayan kwalliyar mata.
Tare da wannan sake farawa, alama za ta sa tsalle sama da takalmi da kayan haɗi. Tare da shiga yadi na Gloria Ortiz Mutum na iya yin tunani game da ƙarfafa wasu samfuran mata daga Kotun Ingila, ta yaya Aika o Kuma ya kasance.
Mace ita ce jama'a da ke motsa kasuwancin tallace-tallace na Kotun Ingila. Bayanai na Businessungiyar Businessungiyar Kasuwanci na Kayan Yadi da Na'urorin haɗi (Acotex) nuna shi, matan da ke cikin 2015 sun samar da 37,2% na yawan tallace-tallace na kayan ado a Spain, maza masu sauraro suna wakiltar 32,1% na yawan kasuwancin da yaron, 13,2%.
Ga shekarar kasafin kudi an rufe a watan Fabrairun 2015, Kotun Ingila ta samu juzu'in Euro miliyan 4.305 albarkacin kayan sawa, kayan kwalliya, kyau da kayan adon mata.
Wannan adadi ya wakilci 51,5% na jimlar kasuwancin ƙungiyar. A tsawon watanni goma sha biyu kafin wannan auna, saida kayan kwalliya, kayan kwalliya, kyau da kayan kwalliya daga Kotun Ingila sun tashi da kashi 11,6%.
Hannun hannu tare da sadaukar da kai don mallakar kayayyaki, El Corte Inglés Hakanan yana sake tsara samfuran waje waɗanda ke cikin tsire-tsire irin na mata. Wadannan ƙungiyoyi suna amsa duka sadaukarwar ƙungiyar don haɗa sabbin kamfanoni da kuma barin wasu.
A cikin 'yan shekarun nan, Kotun Ingila ya aiwatar da ƙungiyoyi masu yawa a cikin dabarunsa game da sashin kayan kwalliya, kamfanin ya yi ƙoƙari ya yi gasa a kan manyan sassan sarƙoƙin rarraba, da farko, a kan ƙaddamar da Sfera kuma daga baya tare da sanya hannu kan shugabannin zartarwa daga kamfanoni irin su Inditex, waɗanda ke kula da ƙaddamar da kamfen kamar Farko sabon, wanda rukunin shagunan sashen ke saukar da farashinsa ta hanyar zamani.
Me kuma za mu iya sani game da alamun kotun Ingila
Wannan muhimmin rukunin ya mai da hankali a cikin 'yan shekarun nan kan haɓaka kayan masarufin sa, suna yin fare akan cin abincin taro da na alatu. Hakazalika, kamfanin ya kafa cibiyoyi na musamman don maza da mata da ke ba da samfuran samfuran.
da Kamfanoni na Kotun Ingilishi sune tunanin dabarun waɗannan shagunan don samar da tufafi na zamani ga duka dangi akan farashi mai rahusa fiye da na manyan mashahurai.
Kotun Ingila Tuni tana da fa'idodi masu ban sha'awa sosai na ire-irenta kuma tana wakiltar ingantaccen tsarin kasuwanci wanda ke neman fifita kansa da masu fafatawa ta hanyar faɗakarwa masu fa'ida waɗanda ke nuna cikakken ilimin jama'a wanda take jagorantar su. buƙatu da buƙatun ɓangarorin da nake ba da su, koda kuwa sun ma kasance a ƙarshen ƙarshen kasuwa.