Gudanar da Abokin Abokin Ciniki ko CMR, shine tsarin da kamfanoni ke amfani dashi don fahimtar kwastomominsu da bayar da amsa kai tsaye ga canjin burinsu. Gudanar da alaƙar abokan ciniki tana amfani da fasaha wanda ke bawa ƙungiyar damar tattarawa da sarrafa yawancin bayanan abokin ciniki, bayanan da aka saba amfani dasu a baya dabarun zane.
Menene mabuɗan mahimmin CMR?
Bayanin da aka tattara yana taimaka wa kamfanoni don magance takamaiman matsaloli a cikin dukkanin tsarin alaƙar abokin ciniki. Wannan bayanan yana ba da ƙima da sababbin fahimta game da buƙatu da halayen abokan cinikin ku. Wannan kuma yana ba da damar karɓar samfuran a takamaiman sassan abokin ciniki.
Sau da yawa sau tattara bayanai yana haifar da mafita ga matsaloli masu alaƙa da ayyukan tallace-tallace a cikin kamfanin, kamar gudanar da sarkar samarwa ko sabon ƙirar samfura.
Menene Gudanar da Sadarwar Abokin Ciniki?
da kamfanoni suna amfani da CRM don saitin yanayin da ya dace da:
- Tattara binciken kasuwa akan kwastomomi, a ainihin lokacin idan ya cancanta
- Haɗa tsinkayen tallace-tallace masu aminci
- Da sauri daidaita bayanai tsakanin ƙungiyar tallace-tallace da wakilan sabis na abokan ciniki, haɓaka ƙwarewa
- Bincika tasirin kuɗaɗen kayan kwastomomi daban-daban kafin farashi
- Daidaita lissafin ayyukan shirye-shiryen haɓaka, da kuma tasirin ayyukan haɗin gwiwar kasuwanci, tare da nufin tura turawan
- Bayar da bayanai dangane da fifikon abokin ciniki da matsaloli ga masu ƙirar samfura
- Salesara tallace-tallace ta hanyar ganowa da kuma gudanar da tsari na damar tallace-tallace
- Inganta riƙewar abokin ciniki da kuma tsara ingantattun shirye-shiryen sabis na abokin ciniki.