CRM: Gudanar da Sadarwar Al'adu

Dangantaka mabuɗi ce don cimma buri, ba tatsuniya ba ce, gaskiya ce: idan ba ku san yadda ake danganta ku ba, ba za ku yi nasara ba, kamar yadda ƙwararrun masana ilimin halayyar dan adam da kasuwanci ke faɗi ba a Spain kawai ba, har ma da Ingilishi, Jamusanci da kuma masana Amurkawa.

Kuma ba wai kawai saboda cibiyoyin sadarwar jama'a suna tsakiyar kusan dukkanin ayyukan kasuwa a yau ba, amma saboda kowane kasuwanci yana rayuwa ne da kuma ga abokan cinikin sa, waɗanda mutane ne: idan kasuwanci bai san yadda ake cudanya da mutane ba, to ya ɓace, Saboda haka, kasa. Don yin wannan, ya zama dole ku san kwastomomin ku, kuma don wannan, ya zama dole yi amfani da CRM. Har yanzu bakasan menene CRM ba kuma menene don? Wannan labarin zai koya muku game da shi.

Bayani game da dalilin da yasa kuke buƙatar CRM

Don bayyana mahimmancin a CRM (Gudanar da Sadarwar Al'adu).

Bari mu duba misali.
Bari mu ce kai dan kwarai ne a gidanka kuma kana da dangi na kusa 10, kuma kana tuna ranar haihuwar kowa. Bari mu ce kun aika katuna da kyaututtuka ga kowane ɗayan waɗannan dangin 10, kuma ba kawai kuna tunawa da ranar haihuwarsu ba ne, amma adiresoshinsu, da cikakkun bayanai game da abubuwan da suke so da abin da suke so da wancan, yana ɗaukar ku don saya musu kyaututtukan abin da kamar. A ce kowane dangi na 10 ya yi aure kuma kowane iyali yana da ɗa, mun riga mun yi magana game da dangi 30, tare da adiresoshinsu, ranakun haihuwarsu da mahimman bayanai don ƙarawa ga waɗanda kuka riga kuka samu daga farkon 10.

Yana da lokacin da matsalolin suka fara.

Haka ne, muna da kalandarku da bayanan tarihi don haka ba za mu manta da waɗannan bayanan ba, amma abin da ba za mu iya bayarwa ba shi ne kuɗi da lokaci don zuwa shagunan, siyan kyaututtukan, nade su, da sauransu Yanzu kaga wadancan dangin 10 abokan cinikin kamfanin 10 ne. Abokan ciniki na 10 waɗanda kuka koya mahimman bayanai masu mahimmanci, ee, bin abokan ciniki 10 yana yiwuwa, ba abu bane mai yiwuwa.

Daga nan kasuwancin ku zai fara bunkasa, don jawo hankalin karin kwastomomi, kuma wannan yana nufin cewa kuna bata lokaci kaɗan akan kowane kwastomomin ku kuma kuna da ɗan lokaci don amsa kowane imel, da kuma karancin lokacin kowane kyauta.

Akwai mafita, ana kiran sa CRM.

Menene CRM?

Sunan da aka sanya wa tsarin ko ƙirar da aka kirkira don gudanar da hulɗar kamfanoni tare da kwastomominsu, na yanzu da na nan gaba. Manhaja ce da ake amfani da ita don tsarawa, sarrafa kansa da aiki tare duk yankuna a cikin kamfaninku don haɓaka dangantaka da abokan cinikinku

Mafi kyawun kyauta da biyan kuɗi

Don taimaka muku ƙirƙirar ko haɓaka alaƙar da kuke da abokan cinikinku, za mu ba ku cikakken bayani jerin kyauta da biyan kuɗi na CRM (da duka), suna gaya muku fa'idodi da ayyukan sa, da fatan zaku sami mafita mafi kyau ga kamfanin ku. Tafi da shi.

Zoho CRM

Tabbas ɗayan mafi kyawun CRM akan kasuwa, saboda yana mai da hankali kan ƙananan kamfanoni waɗanda ke buƙatar sauƙi da cikakkiyar mafita, kuma ba a ba da shawarar ga kamfanoni masu haɓaka cikin sauri da / ko adadi mai yawa na abokan ciniki ba. Sigar sa kyauta kyauta ce ga mafi ƙarancin abokan ciniki 10.

Amfanin sa shine:

• Mai amfani da yawa
• Ganin 360º ga kowane abokin ciniki
• Zaka iya sarrafa ayyukan kai tsaye
• Haɗa tare da hanyoyin sadarwar jama'a, don bin abokan cinikin ku akan su
• Yana da aikace-aikace na iOS da Android
• Haɗuwa tare da Google Analytics

SugarCRM

Yana da Cikakken CRM, kuma amfaninta shine yana aiki a karkashin PHP da Microsoft SQL Server, kuma babban zaɓi ne ga ƙananan da manyan kamfanoni. Yana da kyakkyawar hanyar amfani da mai amfani, tallafin wayoyin hannu, tushe na ilimi, ingantaccen goyan bayan fasaha, da kuma dashboard na musamman don aikin CRM.

Yana da babbar fa'ida ta sassauci, kasancewar tana iya yin kowane irin abu, tunda masu kirkirar sun san cewa kowane kamfani yana ƙirƙirar salon alaƙa da abokan cinikin sa, saboda haka iyawar sa ba ta da iyaka.

Yana da madadin software na kyauta, don haka zaku iya tsara duk kayan wasan ku zuwa yadda kuke so.

SuwanCRM

An yi niyya ya zama - tushen buɗewa don zaɓi na sama, SugarCRM kuma ya dogara ne akan sigar buɗe tushen sa. An tsara shi ne don mutanen da suka riga sun sami cikakken kwastomomi, kuma suna da sabis ɗin biyan kuɗi wanda ke haifar da mafita ga alaƙar ku da kwastomomi, daga € 15 kowace wata.

Mai hankali

Yana da mafita ga ƙananan kamfanoni, waɗanda basa buƙata m software mafita ga babban girma abokan ciniki. Sun kirkiro wannan software ne da tunanin kananan kamfanoni, amma aikinsu yana da yawa, ta yadda basa iya bata lokaci, koda kuwa suna da abokan harka 10. Aikin shine sayarwa da samarwa.

Babban fa'idodi sune:

• Cikakken kulawar tuntuɓar da ke tattara duk bayanan kowane abokin ciniki
• Haɗa sarrafa aikin ga kowane abokin ciniki, yana taimaka wa kamfanoni waɗanda ke ba da sabis na keɓaɓɓu
• Gudanar da kasuwanci ana aiwatar dashi a cikin tsari iri ɗaya: matakan tarihi, rahotanni da fassarar bayanan da aka ƙirƙira
• Ya haɗu daidai da hanyoyin sadarwar zamantakewar kowane abokin ciniki

Salesforce

Tallace-tallace shine bayani game da juna, tunda yana daukar dangantakar da ke tsakanin kwastomomi zuwa wani matakin: a cikin software din ta ba wai kawai ka ke kula da alakar da kwastomomi ba ne, har ma kana iya rufe rufe tallace-tallace tare da su a ciki. Da Tallatawa CRM yana gudana daga gajimare, sauƙaƙe damar yin amfani da kowane shafi da na'ura.

Hanya ce da zata sa da yawa cikin soyayya, kuma amfaninta shine:

• Gudanarwar tuntuɓar wani matakin: bayanan asali, tare da tarihin amfani, dandano, rukunin yanar gizonku a cikin mazuraren tallace-tallace, bayanan cikin gida, hanyoyin sadarwar jama'a, da dai sauransu.
• Kama ayyukan kowane abokin ciniki don haɓaka adadin jagororin gidan yanar gizon kamfanin
• Yana ba da bayani don sanin yankin damar sayarwa tare da kowane abokin ciniki
• Createirƙirara bayanan tallace-tallace a ainihin lokacin
• Keɓaɓɓen rahoto na ainihi

Nimble

Shin sauƙin daidaitawa azaman Mai hankali, kodayake ba mai ƙwarewa ba. Ku tattaro duk hanyoyin sadarwar zamantakewar ku a cikin “littafi” guda ɗaya da kuma akwatin sa ino mai shiga. Makasudin shine a ci gaba da gudanarwa a cikin dandamali da yawa da kuma taimakawa gudanarwa ta samar da sabbin abokan ciniki.
Yana da hankali kuma yana da saurin aiki kuma yana taimakawa don ingantaccen lokacin tsarawa da tabbatar da samar da ingantattun bayanai ga sashen tallan. "Laifi" kawai shi ne cewa baya raba gudanarwar abokan ciniki da masu yuwuwar kwastomomi.

Kamawa

Hatchuck shine watakila mafi kyawun CRM don shagunan kan layi taimaka don ƙirƙirar keɓaɓɓun kamfen na talla. Misali: shagon kade-kade na iya raba kwastomominsa zuwa wadanda suka sayi ganga, guitar, pianos, da sauransu.

Wancan nufin yana taimakawa aika takardun ragi, kyauta na musamman, da dai sauransu. Hatchbuck ya aika, alal misali, takaddun rangwame bayan fewan awanni bayan abokin cinikinku ya yi siye ko ya bar keken cinikin da aka yi watsi da shi.

Tasirin Microsoft

Idan kana son haɗa komai cikin tsarin Microsoft ɗinka, Dynamics kyakkyawar CRM ce wacce ke haɗawa ba tare da matsala ba tare da Microsoft SharePoint, Microsoft Outlook, da Microsoft Office, har ma da Windows Mobile 10.

Ba lallai ba ne a faɗi, duk fa'idodin kowane ɗayan waɗannan shirye-shiryen don gudanar da alaƙar abokin ciniki. Cikakkiyar 'offline' CRM ce.

Babban bayani

Yana da CRM ya mai da hankali kan samar da tallace-tallace fiye da sauƙin dangantaka da abokan ciniki, kuma yana da mafita daban-daban ga kowane matakin kwastomomi, ba ɗaya ba ga kowane nau'in kasuwancin. Babban fa'idarsa shine cewa ya cika aikinsa tare da wanda aka ba da shawarar sosai kuma sanannen mai sarrafa aikin Basecamp, don haka idan kun haɗu duka, kuna da yanayin ƙasa mai ban sha'awa.

Yanar gizo

Zaɓi ne na gajimare da aka mai da hankali kan kasuwanci tare da babban kasafin kuɗi da sha'awar ƙarfafawa ko ƙirƙirar ingantaccen tsarin kasuwancin girgije. NetSuite ya fi CRM yawa- Kuna iya ɗaukar komai a ciki: ƙididdiga, ayyukan e-commerce, sayan umarni da albarkatun ɗan adam.

goldmine bayar

Yana daya daga cikin mafi tsofaffin mutanen CRM duniya kuma duk da wannan, yana da adadi mai yawa na mabiya. Manhaja ce wacce za'a iya girka ta, idan aka kwatanta da duk waɗanda muka ambata, kuma tana mai da hankali ne akan rukunin masu amfani da 5-25. Yana haɗakarwa ba tare da matsala ba tare da Outlook da QuickBooks.

Bayyanar

Shin kana son samun bayanan tuntuɓarka a kallo da sauri? Wannan shine abin da Clevertim yayi, kuma wannan shine ƙwarewar sa: yana nuna taƙaitaccen taƙaitaccen bayanin lamba a hannun dama na allo, don haka idan kuna buƙatar kowane takamaiman bayani, zaku same shi cikin sauƙi da sauri.

Kuna iya tace abokan cinikinku da suna, wuri, da kowane matatar da zaku iya tunani game da ita, kuma kuyi ayyuka daga gare ta, kuma ku sami damar yin kamfen ɗin tallan da ya fi mayar da hankali.

vtiger

vtiger yayi tsarin gudanarwa na cibiyar sadarwa CRM, amma kuma ya hada da akwatin saƙo mai hade don ingantaccen sadarwa. Dogaro da shirin, kuna iya samun tsarin tallafi don amsa saƙonnin imel zuwa ga abokan cinikin ku da kuma gina takardu don samfuran ku ko sabis.

Kari akan haka, yana da tsarin gudanar da aiki don kyakkyawan shirin aiki da sanin yadda aikin kowane abokin ciniki yake. Komai a wuri guda, wannan shine mafi kyawun jan hankalin shi.

kwantena

Capsule yana biye da sarrafa abokan ciniki, masu kawowa, kafofin watsa labarai har ma da ma'aikatan kamfanin ku, babba ko ƙarami. Capsule yana baka damar ƙirƙirar jerin lambobi daban-daban Dogaro da aikin da mahimmancin sa ga kamfanin ku, wannan wani abu ne wanda yake bashi dama, tunda yawancin kamfanoni suna ba da nau'ikan kwastomomi daban-daban.

Yana ba ku damar ganin tsawon lokacin da kuka yi tun lokacin da kuka yi hulɗa da kowane mutum, hulɗar su ta ƙarshe, kuma hakan zai ba ku damar sarrafa ayyukan da suka fi muhimmanci wajen kulla alaƙa da abokan ciniki, masu kaya da ma'aikata.

Warware360

Kowane kasuwanci yana buƙatar bayanai daban-daban don waƙa, kuma yana amfani da shi ta hanyoyi daban-daban, wancan ne abin da Solve360 ke yi. Kari akan haka, yana baka damar amfani da filayen al'ada, lakabi, samfuran aiki da sauran abubuwa don kebanta bayanan ka.

Kari akan haka, ya hade sosai da Ayyukan Google, yana nuna bayanan akan allon Gmel, wani abu mai matukar amfani, tunda ba kwa buƙatar zuwa ko'ina don samun bayanan. Hakanan yana haɗawa da Takaddun Google don rahoton al'ada, ba tare da barin tsarin halittun Google ba.

Littafin wasan kwaikwayo

Littafin bugawa ya wuce ingantaccen haɗin CRM zuwa kafofin watsa labarun da imel- Yana mai da hankali kan haɗakarwa tare da Hootsuite, babban manajan kafofin watsa labarun a yau. Kuna iya haɗa hanyoyin sadarwar ku a cikin Hootsuite kuma ga bayanan CRM kusa da shi.

Nutshell

Nutshell an yi shi ne da yawan aiki a hankali, ee, amma kuma don kawar da ɓangaren m na CRM, yana ƙara daɗi da ɗabi'a don aiki. Kuna samun bayanai masu mahimmanci daga hanyoyin sadarwar jama'a, musamman Twitter.

Yana da Kyakkyawan CRM don ƙwararrun masana'antu wanda ke ba da sabis ga ɓangare na uku, kuma yana fitar da cikakken bayani daga kowane lamba kuma yana da kayan aiki don bin diddigin abokan ciniki da rahotanni kan aikin aikin da aka yi, tare da sauƙi da kyakkyawar kerawa.

Yadda za a zaɓi CRM mai kyau don kasuwanci na?

Kamar yadda ka gani, akwai nau'ikan iri-iri mafita ga aikin CRMGame da farashi, amfani, da manufofi daban-daban, babbar tambaya itace: Yaya za a zaɓi CRM mai kyau? Muna ba ku wasu sharuɗɗa ko nasihu don ku zaɓi mafi kyau:

1. Yawan ma'aikata: Bawai kawai farashin ya karu ba, amma gudanarwar yana da rikitarwa idan kuna da kari, da yawa ma'aikata suna kula da gudanarwa.
2. Manufar CRM ɗinka: Kamar yadda kuka gani, duk CRM suna da takamaiman ayyuka na musamman, wasu an tsara su don bincika abokan ciniki masu yuwuwa, wasu don rufe tallace-tallace tare da tsofaffin abokan ciniki, da dai sauransu. Dole ne ya zama ya bayyana game da makasudin da kuke nema na gudanar da CRM ɗin ku.
3. Haɗuwa zuwa wasu software: Mun ga cewa wasu suna haɗawa da Google Apps, wasu kuma da Hootsuite, da sauransu. Dole ne kuyi tunanin wane tsarin zakuyi amfani da bayanin.
4. Ayyuka na musamman: Mun ga yadda kowane CRM yake da halaye waɗanda wasu basu dashi, bincika kowanne kuma yanke shawarar waɗanne ne ke samar da fa'idodi sosai ga kasuwancinku.
5. Farashin: Yanke shawara nawa kake so / zaka iya biya don software, kayi tunani game da abokin ciniki kuma kowane wata, tunda wannan shine yadda ake sarrafa farashin CRM a koyaushe.