IAB UK, ofungiyar tallace-tallace, tallace-tallace da sadarwar dijital a cikin Sifen, a yau sun gabatar da Nazarin shekara-shekara na VI na Hanyoyin Sadarwar Zamani, wanda aka aiwatar tare da haɗin gwiwar VIKO. Nazarin yana bayar da nazarin halayyar masu amfani da Intanet a kan Hanyoyin Sadarwar Zamani.
Daga cikin ƙarshen wannan binciken, gaskiyar cewa Facebook har yanzu ita ce hanyar da aka fi amfani da ita (96%), sannan YouTube (66%) da Twitter (56%) ke biye da ita. Bugu da kari, don kashi 70% na masu amfani, cibiyoyin sadarwar jama'a suna tasiri akan su sayen shawarwari. Bari muyi duba akan ƙarshen wannan binciken.
Hoton Antonio Traugott, Babban Daraktan IAB Spain, ya bayyana, dangane da wannan binciken, cewa “Hanyoyin sadarwar sada zumunta suna ci gaba da tsarin balagarsu da haɓakawa tsakanin masu amfani da kayayyaki. Bayanin shigar azzakari yana da girma sosai, amma ni da kaina na nuna gaskiyar cewa kashi 89% na masu amfani suna bin wasu alamu; wannan yana nufin cewa kamfanoni suna ƙara dacewa da wannan filin kuma suna gano hanyoyin da ba sa kutsawa don haɗi tare da masu sauraro ”.
A cewar Xavier Clarke, Daraktan Waya, Innovation da Sabon Media, "Matsayin cibiyoyin sadarwar jama'a a cikin tsarin siye da siyarwa yana ƙara zama mai mahimmanci, yana tilasta samfuran sadaukar da rawar da ta dace da ita a hanyoyin sadarwa, dabarun talla da talla."
RRSS shiga ciki
82% na masu amfani da Intanet masu shekaru 18 zuwa 55 suna amfani da hanyoyin sadarwar jama'a, wanda ke wakiltar sama da masu amfani da miliyan 14 a cikin ƙasarmu, kashi 4 cikin 2013 fiye da na 49. Bambancin da ke tsakanin maza ya ragu (51% maza da 35% mata), duk da cewa shi har yanzu ƙaramin mai amfani (18% suna tsakanin 30 da XNUMX shekaru).
Facebook ya ci gaba da mamaye (masu amfani da 96%), sannan YouTube (66%) da Twitter (56%) suka biyo baya. LinkedIn, Instagram da Twitter sune suka kara yawan masu amfani, sai kuma Spotify, Pinterest, Flickr da Facebook. Waɗanda suka fi sauke abubuwa sune Tuenti da Badoo, sannan MySpace suna biye dasu
Dangane da ƙimantawa, YouTube ya ci gaba da kasancewa cibiyar sadarwar jama'a mafi daraja, sannan Spotify, Instagram da Facebook suka biyo baya. Wannan ƙididdigar ba yana nufin cewa Facebook ya ci gaba da kasancewa cibiyar sadarwar da aka fi so don 65% na masu amfani ba, sannan YouTube da Twitter suka biyo baya.
Babban amfani da cibiyoyin sadarwar zamantakewar ya ci gaba da kasancewa na zamantakewa (haɗuwa da kasancewa tare da abokai, ganin abin da suke yi, aika saƙonni), kodayake ƙarfin YouTube da Spotify suna bayyana bunƙasa a cikin kallon bidiyo da sauraron kiɗa (7% ƙari fiye da na 2013).
Akai-akai na amfani
Matsakaicin amfani shine kwanaki 3,6 a kowane mako, da awanni 2 na minti 51 a kowane mako (mintuna 11 ƙasa da na 2013). Facebook ya ci gaba da kasancewa cibiyar sadarwar jama'a tare da mafi yawan amfani, sannan Twitter ke biye da shi. Instagram ya isa matakan Twitter kuma an sanya shi azaman hanyar sadarwa ta uku a yawan amfani, ta wuce YouTube. Loda Spotify da mahimmanci.
Samun dama
Na'urar sarki don samun damar RRSS ya ci gaba da kasancewa PC (99%), kodayake amfani da wayoyin hannu yana ci gaba da ƙaruwa (+ 5%) a daidai wannan matakin na shigarwar wayoyin hannu (+ 7%), ya kai 75% na masu amfani da yanar gizo. Useananan amfani da ci gaba a cikin Allunan (+ 3%) idan aka kwatanta da ƙaruwar shigar allunan a cikin kasuwa (+ 14%).
Firayim lokaci
Lokacin Firayim na hanyoyin sadarwar jama'a shine, a cikin wannan tsari, Tsakar rana, Dare da Tsakar dare. Kwamfutar ta fita waje da tsakiyar rana, Wayar hannu a tsakiyar rana, tsakiyar safiya, da dare da kuma awanni 24 a rana, yayin da ake amfani da Allon a cikin dare.
Alaka da iri
89% sun bayyana cewa suna bin wata alama a cikin hanyoyin sadarwar zamantakewa kuma 38% suna ziyartar shafukan samfuran sosai, galibi don a sanar dasu game da su kuma su iya shiga cikin gasa da gabatarwa. Facebook ya ci gaba da kasancewa babban hanyar sadarwa don bin samfuran (88%), sai Twitter (22%) da YouTube (7%).
Kyakkyawan tsinkayar talla a cikin RRSS
52% suna ganin yana da kyau kuma 9% kawai suna ganin ba shi da kyau. Kodayake akwai ɗan ragi a cikin niyyar raba bayanan sirri, har yanzu akwai kyakkyawan yanayi (36% a'a 25% babu). Fannonin da aka fi bi sune sadarwa da fasaha (39%), Al'adu da Media (37%), Kyau da Tsafta (37%) da Abinci (34%).
Cibiyoyin sadarwar jama'a da eCommerce
Kashi 12% ne kawai suka faɗi cewa sun taɓa saye ta hanyar hanyar sadarwar zamantakewa, kwatankwacin 2013, kodayake kashi 70% sun yarda cewa hakan yana shafar tsarin siyensu. Tufafi, Takalma, Balaguro da Littattafai sune manyan sassa da aka sami tasiri. Game da maganganun sauran masu amfani, don 62% suna da mahimmanci a yanke shawara, yayin da 10% ba su da tasiri. Facebook (+ 80%) da Twitter (25%) sune wadanda akafi amfani dasu, kodayake YouTube sun yi fice wajen neman bayanai (23%)
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