According to a eMarketer report, e-commerce in Indonesia is experiencing explosive growth. The research firm reveals that digital buyers in that country, it will grow 20% or more through 2019 and will eventually translate into more than 60 million buyers.
Ecommerce Growth in Indonesia
According to this same report, one of the most important factors in the growth of e-commerce in Indonesia It has been the penetration of the Internet among younger consumers. The reason for this is that these types of shoppers tend to be much more active in shopping online compared to older consumers.
In another 2016 investigation conducted by the Penyelenggara Jasa Internet Telecommunications Association of Indonesia, on the online habits of consumers in that country, showed that Internet penetration in the country is aimed at younger consumers.
The study results they also revealed that Internet penetration is over 75% among consumers in the 10-24 and 25-34 age range. On the contrary, Internet penetration among users between the ages of 35 and 44 was 20 percentage points lower.
This difference in internet penetration among younger consumers it is related to digital shopping. In fact, the largest percentage of digital buyers in this country comes from buyers between the ages of 18 and 34.
Finally, it is also mentioned that Indonesian online retailers are considering new ways to increase their income through this growing segment of ecommerce buyers. The good news for them is that these types of consumers must be a basic component in any of their online marketing strategies to be successful.