According to a worldwide survey conducted by the Center for Innovation in International Governance, about half of the respondents say they do not trust the online purchases. 49% of the people surveyed said that they are increasingly concerned about their online privacy and it is precisely this lack of trust the main aspect that prevents them buy online.
This survey which was conducted by Ipsos and the Center for Innovation in International Governance, could also suggest that trust is growing the digital economy. In accordance with Fen Osel Hampson, who is the director of CIGI's Global Security and Politics program, the core of the Internet is trust and when that aspect is damaged, the consequences for the digital economy are almost irreparable.
The results of this global survey also offer insight into why politicians should care and why there is a strong link between user confidence and the strength of ecommerce. According to the report, 82% of those surveyed said they were concerned about their privacy in relation to cyber criminals.
For their part, 74% are concerned about Internet companies and 65% are concerned about the possible impact that the Internet may have. government on your privacy when using the Internet to shop.
Companies doing business online should consider these results and start investing in cyber security solutions. They must also clearly explain to their customers how they are protecting their personal and financial information from potential cyber attacks.
Because buyers' personal information is a valuable commodity on the Internet, companies still need to be transparent about how they use or not use such information, even if they are making all this data available to companies. governmental agencies.