If you manage an online store or an online e-commerce page, you cannot depend solely on the analytical reports that your Shopping Cart or shopping cart. It's necessary that have Google Analytics for Ecommerce configured on your site, since only by using this powerful tool, you will be able to correlate the sales data with the website usage data, including sessions, bounce rate, traffic source, landing pages, etc.
This correlation analysis is necessary to understand the performance of your landing pages, as well as your marketing campaigns. Otherwise, you will never be able to know precisely which landing pages or marketing campaigns are driving sales and which ones are not. Once you install Google Analytics on your site, then you must configure the tracking code for Ecommerce.
Know that Google Analytics is a free online tool that is used by millions of web pages around the world and whose installation is quite simple. You just need to add a small tracking code in the header section of all the pages of your e-commerce website.
Almost all Shopping Cart providers already come with integrated Google Analytics, but if you are not sure if this is your case, you should consult with technical support about the installation of these tools.
When the tracking code is correctly installed, Google Analytics for Ecommerce It works by recording all the e-commerce data that happens in the online store and sends it to the Google Analytics account where you can consult various reports on the matter.
Through these reports it is possible to know the percentage of sessions that are translated into electronic commerce transactions in a period of time, in addition to the income, the average value, the unique purchases, the total number of units sold, among other data. .