Why invest in UX?

The digital company can invest in different exploitation models and one of the newest are those derived from UX. But we know what these figures really represent. Well, UX Design (User Experience Design) or "User Experience Design" is a design philosophy.or that aims to create products that meet specific needs of its end users, achieving the greatest satisfaction and the best possible user experience with minimal effort.

It is a system where you can invest in your positions with the aim of improving e-commerce positions. With a very clear effect and that is that due to this kind of actions the sale of products, services or articles can be increased. From any kind of direct marketing strategies that can be carried out from different approaches.

At this time we are going to show you why investing in UX can be a good idea for your digital store or online. From an investment strategy that is truly innovative compared to other more conservative or defensive management models. Because it can provide benefits that may be more original than up to now. As we are going to explain it to you from now on.

Investing in UX: what are its most relevant benefits?

The UX Design or User Experience Design can be an incentive even to reduce expenses in the costs of management in your online business. In this sense, it should be remembered that according to a study by the Norman Nielsen Group, in which 863 projects participated, the usability costs were between 8% and 13% of the total budget. On that basis, it can be concluded that it is advisable to dedicate around 10%.

Within this general context, it is time to know the benefits of this management system. They are not few and one of the most relevant is that they can lead to a better development of a web project without wasting a lot of time and money through a UX design job. To the point of one of his most relevant effects is that after all, no key segment of users will be excluded.

It is precisely the users or customers who can take advantage of these actions from this strategy in modern marketing. So that they can participate in these approaches, as in the cases that we expose below:

• More interrelation with the interests of digital companies and that can influence the actions carried out by both parts of the process.
• To research and define users, they can create a better understanding of who they are and what they want to achieve.
• Develop a more informed business activity and precise in decision making. From a more active point of view than before, whatever the strategy to carry out from now on.

The reasons for carrying out the UX

One of the main things that UX design contributes at the moment is differentiation and efficiency. From a more avant-garde technological approach, it is preponderant to define the success of a company. With a series of contributions, such as the following:

1. It's about enhancing the experience for diverse audiences.
2. Different management models can be integrated to integrate four important factors: usability, functionality, accessibility and usefulness in the interaction.
3. The ultimate objective of these actions is the improvements in the digital project and from which the users or clients themselves can also benefit.
4. La optimization in all tasks to be carried out from different kinds of business approaches.
5. Where the advantages that UX provides in the early design and conceptualization phases are the following that we provide at the moment:
6. Obtaining more precise estimates, since from this approach it is much more feasible to add or remove certain approaches in the conception of a digital business.
7. On the other hand, it is achieved to achieve a greater optimization of times. And this factor translates into the development of work programs being much more effective than up to now.
8. There is no doubt that cost reduction is another of the benefits that this strategy generates in the management of a company with these characteristics.

It helps, on the other hand, that users are much more involved in the project than in other cases where the UX is not present.

In any of the cases, we must also admit the relevance that this system has in the commercialization of our products, services or articles. Do you want to know what these reasons are and the diffusion they have at the moment?

Its most immediate effects on the sales process

It is known to all that the most important part in the commercialization of a product or service is when they are executed. It is the reason for existing of any class of companies, that is to say to obtain a profit for the commercial operations. Well, from the outset, UX Design (User Experience Design) has a lot to say. o "User Experience Design". Much more than what you assume from the beginning.

Through this reasoning you will be able to show how its most immediate effects are on the sales process. They will be more than you can understand at the moment and which are based on some of the guidelines for action that we suggest at this point in the article so that you can put them in place for the proper development of your professional activity.

• From the beginning the number of conversions increases and also that of commercial transactions or sales.
• Another of his clearest contributions is that sales per product are increased and as a consequence the benefits in your digital company will grow significantly.
• There is no doubt that the increase in traffic and the audience will be another of the common denominators in this class of operations.
• Another effect, although in this case indirect, is based on improved user retention and purchase frequency. That is, you will have many more possibilities to increase the sales of your products or services.

The most immediate effect of the previous action will consist of a new rise, in this case by the new customer acquisition rates.

So that at the end in this very important phase you can experience in your store or virtual store the increase in market share and improve competitiveness.

These factors translate into your positioning within the sector will be greatly improved. To the point that you can face the challenges of the competition. By simply applying from now on a strategy such as that coming from the system that we have called UX Design (User Experience Design). From where you can achieve the previously stated objectives. Of course, not in a simple way, but it is satisfactory to what your business interests are and that is, after all, what it is all about on these special occasions.

Another aspect raised by this suggestive and innovative topic is the one that has to do directly with the factor that currently represents the synergies that can be established between both parts of the process. That is, between customers or users and the digital companies in charge of offering a service. For example, through the following actions that we expose you below:

Customers return with relative frequency to purchase the products or services that the digital or online company that is responsible for marketing.

There may come a time when customers or users invite others to live their same satisfying and enriching experience from any kind of business approach.

The conversion rate from visitors to customers increases and that in the end translates to a significant increase in the number of purchases made from your online platform.

These guidelines may be enough to successfully launch your business project. But if it were not, there is no doubt that you can complement them with another series of measures that will satisfy your real needs at the first moment. To the point that at the end of the day, sometimes the most unsuspected strategies can be the ones that can generate the best performance in the results of your company.

But at least you have been able to experience a new business management system such as the so-called UX Design (User Experience Design). Because in addition to being aesthetically pleasing, useful and easy to use, it is very useful for channeling sales from any digital sales platform, whatever its nature and management model. Above other more traditional or conventional channels that are intended for other customer or user profiles. As it happens in the electronic commerce sector.