You may not know the meaning of these acronyms that are closely linked to digital marketing and that you need to learn because they can be very useful to develop your professional activity online. Well, the ROI (Return On Investment) or ROI It is the economic value generated as a result of the performance of various marketing activities.
It is a somewhat complex concept that we are going to explain to you little by little so that you know how to apply it correctly in a marketing campaign and how to increase it. Because one of its most immediate effects is that you will improve the sales of your products, services to articles. Although of course it is not its only application, but on the contrary there are others more and of a different nature as you will be able to contemplate from now on.
Because ROI or Return On Investment is a return that can bring you many more things than you think from the beginning. At the end of the day, what is involved with this special strategy is to determine how many times you recovered all the money you invested in something, its formula is very simple, it is the result of dividing all the money you earned or the total sales between all the money you spent or the total expenses.
ROI: how to increase it in a digital campaign
In principle, what will worry us the most are its effects on a campaign that you are going to carry out in your online store or another business with similar characteristics. Through some teachings that can be very practical for you to put into practice from this very moment. With the goal of selling your products or services. Through the following strategies that we are going to propose to you at this time.
Identify the objectives
How could it be otherwise, this will be the first part of the process. Where it will be necessary at the beginning that you establish very clear objectives and above all very defined. It does not have to be for very short periods, but on the contrary, its true effectiveness will be achieved in the medium and long term. By means of perfectly delimited guidelines of actions and which are the following that we are going to expose to you:
- The goal you seek must be measurable above all so that you can obtain a greater benefit than before.
- As well as being achievable since this a factor that characterizes above all the return on investment is the economic value.
- It also meets another requirement such as that this performance is limited in time and not on the contrary that it is part of a routine like so many others in your professional business.
- And finally, do not forget that it affects some facts that are really relevant. Never for actions with little or no meaning in your digital company.
Focus them on a suitable audience
The fact that they are more to the liking of some clients than others is another of the common denominators of this concept in the digital marketing sector. In this sense, nothing better than to have the desired success than through a correct diversifytion of your ads for each audience you want to reach. It is not the same to direct it to a professional segment with a high purchasing power than to do it with the youngest. Because among other reasons it will have a different treatment.
It is a very original strategy that allows you to change chips at some point or another so that you can build subcategories within your target that will make you personalize your advertising campaigns within the company as one of the most relevant examples of this strategy. . Until defining the level of customers based on some variables that in the end are framed in the following categories:
- New customers, those of a lifetime
- Punctual customers who require different attention.
- And also the so-called users who only use your services from time to time and always very rarely.
Improve fitness above all
One of the aspects that we must best define is that which has to do directly with learning new systems in digital marketing. Of course, an excellent idea is to show a increased attention to driving new trends and areas that you can develop more ways to generate some kind of benefits to your company. Therefore, the best recommendation is to carry out your marketing strategy and keep an eye on the movements that may be generated from now on to adapt them to your real needs.
This strategy is a bit more complex to carry out, but through action guidelines it will be easier to apply. For example, through the following actions that we are going to indicate below.
- Be very sensitive to all the movements that are generated in the sector and especially those coming from very innovative areas in recent years.
- Trying to replicate the leading actions in each of the sectors where its business activities are carried out.
- Showing a very relevant interest in knowing what are the latest trends in the field of digital marketing.
- Using strategies that are normally available for mobile devices and that should be focused on those who use it the most, that is, young people.
- Be innovative over the years and don't try to settle into your business for convenience. Not surprisingly, this strategy will undoubtedly lead you to the most resounding failure and you may even leave your professional activity in a short time.
The importance of ROI
Of course, ROI is very important to develop or carry out a effective marketing campaign. But do you know how you can recognize it from these moments? Well, for this we are going to expose some of their most important contributions and that can help you to better manage the company.
It is a very innovative strategy that gives you a higher level of knowledge to bring to a good thermal some very relevant sections in your online store.
Its impact on new technologies is more than notorious and can promote some actions that you should take at some point in your professional life.
If you are in a digital project, you will see how in a rather short space of time the economic value generated as a result of carrying out various marketing activities is a source of support that other less up-to-date strategies will not provide you.
And of course you cannot forget that ROI is a new discipline that will help you improve the sales of your products, services to articles. But with more optimized approaches than those you have been using up to now.
The weight of the recommendation in purchases
In fact, according to Audiense data on consumer behavior on Black Friday between 2015 and 2017, the recommendations of those close to you are at the top with 48,37%, and ahead of social networks ( 45,16%), the brand (43,05%) or online advertising (41,31%). Data that show to what extent referral marketing can be an optimal tool to be able to act in our purchasing process.
This is one of the best proofs of the undoubted impact that ROI (Return On Investment) or return on investment can generate on your digital business from now on. Because their networks go even further than what we have explained to you previously. If not, on the contrary, they also affect the recommendations in purchases.
From this more specific approach, you will have new tools to promote other different strategies to market your products. So that in this way you can perform the following actions that we expose you below:
Give greater visibility to the website of your online or digital project, in a more balanced and efficient way.
It will be a new support that will come to your call so that you can progress against the achievements of the competition. Without major effort on your part and that also will not involve any monetary disbursement.
Of course, it is one of the best strategies to be aware of the latest trends in the field of digital marketing. And therefore to be able to apply them to the field of your professional activity in a very optimal way for your personal interests.
It can also serve as an incentive to try to progress in the sector, in a more innovative way than in other more conventional or traditional cases.
And finally, as a differentiating element in a sector as competitive as digital is right now. Do not forget it from now on because it can get you out of some trouble from now on.