Marketing automation or Marketing Automation, is a concept that refers to the use of software in order to automate marketing actions. Many marketing departments require automating repetitive tasks such as sending emails, social media, or other website actions. Marketing automation technology, makes all of these tasks so much easier.
Roughly, Marketing automation is software and tactics that allow businesses to buy and sell. Through Marketing Automation it is possible to nurture potential customers with highly personalized and useful content, which helps to convert them into customers and customers into satisfied customers.
This type of marketing automation It typically generates significant new revenue for businesses, while also providing an excellent return on investment. Despite this, the term "marketing automation" has become a buzzword, where marketers look for automation software for marketing, thinking that it includes all the necessary tools for the growth of the company.
This misconception leaves many companies with sophisticated tools that don't really offer a lead generation solution. In consecuense, businesses choose to buy email addresses to feed yourself instead of generating inbound leads.
Although it may seem like a quick fix, it is not a long-term solution, nor does it create the necessary conditions to consolidate a relationship with future clients. Therefore, if you want to be successful with automated marketingIt is important to first recognize that it does not make or generate leads for the company, but it does help to scale efforts and be successful.
It is also important to generate relevant, optimized content that responds to the needs of potential customers.